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MailChimp Email Deliverability Report for the year 2023 (January)

In this email deliverability report for MailChimp (January 2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

There is a compact review of MailChimp. It outlines the most important features of MailChimp, answers some questions and also publishes user reviews.

Email deliverability for MailChimp and other providers comparison

A total of 6.640 emails were sent with MailChimp. A total of 5.412 emails were delivered to the recipient's main mailbox. Of all emails sent, 950 emails ended up in the spam folder. 278 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 7.0046.059
(86.51 %) 		730
(10.42 %) 		215
(3.07 %)
ActiveCampaign 6.8975.938
(86.10 %) 		769
(11.15 %) 		190
(2.75 %)
CleverReach 6.9635.904
(84.79 %) 		837
(12.02 %) 		222
(3.19 %)
Mailjet 6.9695.902
(84.69 %) 		843
(12.10 %) 		224
(3.21 %)
CampaignMonitor 6.8005.721
(84.13 %) 		843
(12.40 %) 		236
(3.47 %)
Klick-Tipp 6.7485.640
(83.58 %) 		874
(12.95 %) 		234
(3.47 %)
Rapidmail 6.7815.636
(83.11 %) 		908
(13.39 %) 		237
(3.50 %)
HubSpot 6.9065.729
(82.96 %) 		941
(13.63 %) 		236
(3.42 %)
Moosend 6.8755.665
(82.40 %) 		953
(13.86 %) 		257
(3.74 %)
AWeber 6.8175.600
(82.15 %) 		950
(13.94 %) 		267
(3.92 %)
Mailify 6.9975.724
(81.81 %) 		1.019
(14.56 %) 		254
(3.63 %)
SendInBlue 6.6305.407
(81.55 %) 		951
(14.34 %) 		272
(4.10 %)
MailChimp 6.6405.412
(81.51 %) 		950
(14.31 %) 		278
(4.19 %)
ConvertKit 6.8685.581
(81.26 %) 		1.009
(14.69 %) 		278
(4.05 %)
MailerLite 6.8195.498
(80.63 %) 		1.047
(15.35 %) 		274
(4.02 %)
Benchmark Email 6.7845.399
(79.58 %) 		1.076
(15.86 %) 		309
(4.55 %)
Constant Contact 6.7675.302
(78.35 %) 		1.142
(16.88 %) 		323
(4.77 %)
SendPulse 6.8945.366
(77.84 %) 		1.207
(17.51 %) 		321
(4.66 %)
Clever Elements 6.8325.293
(77.47 %) 		1.209
(17.70 %) 		330
(4.83 %)
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MailChimp email deliverability providers comparison 2023 (January)
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Email deliverability rates for MailChimp and other providers comparison

81.51 % of 6.640 emails sent with MailChimp ended up in the recipient's main mailbox. 14.31 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.19 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 86.51 %
(6.059) 		10.42 %
(730) 		3.07 %
(215)
ActiveCampaign 86.10 %
(5.938) 		11.15 %
(769) 		2.75 %
(190)
CleverReach 84.79 %
(5.904) 		12.02 %
(837) 		3.19 %
(222)
Mailjet 84.69 %
(5.902) 		12.10 %
(843) 		3.21 %
(224)
CampaignMonitor 84.13 %
(5.721) 		12.40 %
(843) 		3.47 %
(236)
Klick-Tipp 83.58 %
(5.640) 		12.95 %
(874) 		3.47 %
(234)
Rapidmail 83.11 %
(5.636) 		13.39 %
(908) 		3.50 %
(237)
HubSpot 82.96 %
(5.729) 		13.63 %
(941) 		3.42 %
(236)
Moosend 82.40 %
(5.665) 		13.86 %
(953) 		3.74 %
(257)
AWeber 82.15 %
(5.600) 		13.94 %
(950) 		3.92 %
(267)
Mailify 81.81 %
(5.724) 		14.56 %
(1.019) 		3.63 %
(254)
SendInBlue 81.55 %
(5.407) 		14.34 %
(951) 		4.10 %
(272)
MailChimp 81.51 %
(5.412) 		14.31 %
(950) 		4.19 %
(278)
ConvertKit 81.26 %
(5.581) 		14.69 %
(1.009) 		4.05 %
(278)
MailerLite 80.63 %
(5.498) 		15.35 %
(1.047) 		4.02 %
(274)
Benchmark Email 79.58 %
(5.399) 		15.86 %
(1.076) 		4.55 %
(309)
Constant Contact 78.35 %
(5.302) 		16.88 %
(1.142) 		4.77 %
(323)
SendPulse 77.84 %
(5.366) 		17.51 %
(1.207) 		4.66 %
(321)
Clever Elements 77.47 %
(5.293) 		17.70 %
(1.209) 		4.83 %
(330)
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MailChimp email deliverability rates providers comparison 2023 (January)
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Email deliverability by category

The delivery of the emails with MailChimp in the categories Clothing, Elektronics, Food & Drink, Home & Garden and Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Finance, Dating, Job & Career, Sport & Fitness and Health.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Clothing 523443691184.70 %13.19 %2.10 %
Elektronics 511428681583.76 %13.31 %2.94 %
Food & Drink 540450692183.33 %12.78 %3.89 %
Home & Garden 551458672683.12 %12.16 %4.72 %
Other 485401651982.68 %13.40 %3.92 %
Pets 522427672881.80 %12.84 %5.36 %
Entertainment 493402712081.54 %14.40 %4.06 %
Cosmetics & Beauty 462374672180.95 %14.50 %4.55 %
Health 459371701880.83 %15.25 %3.92 %
Sport & Fitness 557446862580.07 %15.44 %4.49 %
Job & Career 509403842279.17 %16.50 %4.32 %
Dating 520410852578.85 %16.35 %4.81 %
Finance 508399822778.54 %16.14 %5.31 %
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MailChimp email deliverability by category 2023 (January)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailChimp are ProtonMail, Custom Mail and Zoho Mail. The delivery rates were worst for the email providers Outlook Mail, Yandex Mail and AOL Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
ProtonMail 640544781885.00 %12.19 %2.81 %
Custom Mail 669565792584.45 %11.81 %3.74 %
Zoho Mail 672566901684.23 %13.39 %2.38 %
Mail.com 638531852283.23 %13.32 %3.45 %
GMX Mail 680562912782.65 %13.38 %3.97 %
Yahoo Mail 634509953080.28 %14.98 %4.73 %
Gmail 6845471102779.97 %16.08 %3.95 %
AOL Mail 6525171003579.29 %15.34 %5.37 %
Yandex Mail 6465051043778.17 %16.10 %5.73 %
Outlook Mail 7255661184178.07 %16.28 %5.66 %
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MailChimp email deliverability by email service provider 2023 (January)
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All email deliverability reports for MailChimp

All available email deliverability reports for MailChimp.

MailChimp badges for website

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References and Resources

Further resources and references for MailChimp.