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MailChimp Email Deliverability Report for the year 2022 (October)

In this email deliverability report for MailChimp (October 2022), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

There is a compact review of MailChimp. It outlines the most important features of MailChimp, answers some questions and also publishes user reviews.

Email deliverability for MailChimp and other providers comparison

A total of 6.894 emails were sent with MailChimp. A total of 5.607 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.010 emails ended up in the spam folder. 277 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
Klick-Tipp 6.8195.840
(85.64 %) 		774
(11.35 %) 		205
(3.01 %)
CampaignMonitor 6.8555.868
(85.60 %) 		776
(11.32 %) 		211
(3.08 %)
Mailjet 6.8485.859
(85.56 %) 		769
(11.23 %) 		220
(3.21 %)
GetResponse 6.8085.814
(85.40 %) 		757
(11.12 %) 		237
(3.48 %)
ActiveCampaign 6.8165.793
(84.99 %) 		796
(11.68 %) 		227
(3.33 %)
HubSpot 6.8585.783
(84.32 %) 		862
(12.57 %) 		213
(3.11 %)
Rapidmail 6.9015.782
(83.78 %) 		872
(12.64 %) 		247
(3.58 %)
CleverReach 6.7035.603
(83.59 %) 		863
(12.87 %) 		237
(3.54 %)
ConvertKit 6.7585.559
(82.26 %) 		919
(13.60 %) 		280
(4.14 %)
AWeber 6.8245.607
(82.17 %) 		948
(13.89 %) 		269
(3.94 %)
Moosend 6.9115.645
(81.68 %) 		1.000
(14.47 %) 		266
(3.85 %)
MailChimp 6.8945.607
(81.33 %) 		1.010
(14.65 %) 		277
(4.02 %)
Mailify 6.8455.559
(81.21 %) 		1.013
(14.80 %) 		273
(3.99 %)
Benchmark Email 6.7645.430
(80.28 %) 		1.037
(15.33 %) 		297
(4.39 %)
Constant Contact 6.7615.408
(79.99 %) 		1.056
(15.62 %) 		297
(4.39 %)
SendInBlue 6.8125.415
(79.49 %) 		1.091
(16.02 %) 		306
(4.49 %)
MailerLite 6.8935.429
(78.76 %) 		1.167
(16.93 %) 		297
(4.31 %)
Clever Elements 6.8605.358
(78.10 %) 		1.184
(17.26 %) 		318
(4.64 %)
SendPulse 6.7485.198
(77.03 %) 		1.213
(17.98 %) 		337
(4.99 %)
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MailChimp email deliverability providers comparison 2022 (October)
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Email deliverability rates for MailChimp and other providers comparison

81.33 % of 6.894 emails sent with MailChimp ended up in the recipient's main mailbox. 14.65 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.02 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
Klick-Tipp 85.64 %
(5.840) 		11.35 %
(774) 		3.01 %
(205)
CampaignMonitor 85.60 %
(5.868) 		11.32 %
(776) 		3.08 %
(211)
Mailjet 85.56 %
(5.859) 		11.23 %
(769) 		3.21 %
(220)
GetResponse 85.40 %
(5.814) 		11.12 %
(757) 		3.48 %
(237)
ActiveCampaign 84.99 %
(5.793) 		11.68 %
(796) 		3.33 %
(227)
HubSpot 84.32 %
(5.783) 		12.57 %
(862) 		3.11 %
(213)
Rapidmail 83.78 %
(5.782) 		12.64 %
(872) 		3.58 %
(247)
CleverReach 83.59 %
(5.603) 		12.87 %
(863) 		3.54 %
(237)
ConvertKit 82.26 %
(5.559) 		13.60 %
(919) 		4.14 %
(280)
AWeber 82.17 %
(5.607) 		13.89 %
(948) 		3.94 %
(269)
Moosend 81.68 %
(5.645) 		14.47 %
(1.000) 		3.85 %
(266)
MailChimp 81.33 %
(5.607) 		14.65 %
(1.010) 		4.02 %
(277)
Mailify 81.21 %
(5.559) 		14.80 %
(1.013) 		3.99 %
(273)
Benchmark Email 80.28 %
(5.430) 		15.33 %
(1.037) 		4.39 %
(297)
Constant Contact 79.99 %
(5.408) 		15.62 %
(1.056) 		4.39 %
(297)
SendInBlue 79.49 %
(5.415) 		16.02 %
(1.091) 		4.49 %
(306)
MailerLite 78.76 %
(5.429) 		16.93 %
(1.167) 		4.31 %
(297)
Clever Elements 78.10 %
(5.358) 		17.26 %
(1.184) 		4.64 %
(318)
SendPulse 77.03 %
(5.198) 		17.98 %
(1.213) 		4.99 %
(337)
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MailChimp email deliverability rates providers comparison 2022 (October)
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Email deliverability by category

The delivery of the emails with MailChimp in the categories Food & Drink, Clothing, Home & Garden, Cosmetics & Beauty and Elektronics resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Job & Career, Health, Finance and Entertainment.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Food & Drink 490417611285.10 %12.45 %2.45 %
Clothing 569482711684.71 %12.48 %2.81 %
Home & Garden 543451692383.06 %12.71 %4.24 %
Cosmetics & Beauty 507419751382.64 %14.79 %2.56 %
Elektronics 539444732282.37 %13.54 %4.08 %
Other 532436742281.95 %13.91 %4.14 %
Pets 525428722581.52 %13.71 %4.76 %
Sport & Fitness 530430841681.13 %15.85 %3.02 %
Entertainment 507404752879.68 %14.79 %5.52 %
Finance 539429902079.59 %16.70 %3.71 %
Health 513406812679.14 %15.79 %5.07 %
Job & Career 542428902478.97 %16.61 %4.43 %
Dating 558433953077.60 %17.03 %5.38 %
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MailChimp email deliverability by category 2022 (October)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailChimp are ProtonMail, GMX Mail and Zoho Mail. The delivery rates were worst for the email providers Outlook Mail, Yandex Mail and Gmail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
ProtonMail 733622931884.86 %12.69 %2.46 %
GMX Mail 636536811984.28 %12.74 %2.99 %
Zoho Mail 704585942583.10 %13.35 %3.55 %
Custom Mail 723599943082.85 %13.00 %4.15 %
Mail.com 665541962881.35 %14.44 %4.21 %
AOL Mail 6885581082281.10 %15.70 %3.20 %
Yahoo Mail 667535993380.21 %14.84 %4.95 %
Gmail 6525131073278.68 %16.41 %4.91 %
Yandex Mail 7425821233778.44 %16.58 %4.99 %
Outlook Mail 6845361153378.36 %16.81 %4.82 %
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MailChimp email deliverability by email service provider 2022 (October)
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All email deliverability reports for MailChimp

All available email deliverability reports for MailChimp.

MailChimp badges for website

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References and Resources

Further resources and references for MailChimp.