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MailChimp Email Deliverability Report for the year 2021 (June)
In this email deliverability report for MailChimp (June 2021), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.
There is a compact review of MailChimp. It outlines the most important features of MailChimp, answers some questions and also publishes user reviews.
Email deliverability for MailChimp and other providers comparison
A total of 6.978 emails were sent with MailChimp. A total of 5.714 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.007 emails ended up in the spam folder. 257 emails were lost on the way to the recipients.
| Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
|---|---|---|---|---|
| GetResponse | 6.886 | 5.883 (85.43 %) | 782 (11.36 %) | 221 (3.21 %) |
| ActiveCampaign | 6.841 | 5.836 (85.31 %) | 774 (11.31 %) | 231 (3.38 %) |
| Mailjet | 6.701 | 5.696 (85.00 %) | 796 (11.88 %) | 209 (3.12 %) |
| Klick-Tipp | 6.863 | 5.819 (84.79 %) | 826 (12.04 %) | 218 (3.18 %) |
| CleverReach | 6.761 | 5.672 (83.89 %) | 849 (12.56 %) | 240 (3.55 %) |
| CampaignMonitor | 6.859 | 5.709 (83.23 %) | 904 (13.18 %) | 246 (3.59 %) |
| AWeber | 6.744 | 5.563 (82.49 %) | 904 (13.40 %) | 277 (4.11 %) |
| ConvertKit | 6.949 | 5.723 (82.36 %) | 966 (13.90 %) | 260 (3.74 %) |
| Moosend | 6.854 | 5.639 (82.27 %) | 937 (13.67 %) | 278 (4.06 %) |
| HubSpot | 6.866 | 5.642 (82.17 %) | 969 (14.11 %) | 255 (3.71 %) |
| MailChimp | 6.978 | 5.714 (81.89 %) | 1.007 (14.43 %) | 257 (3.68 %) |
| Rapidmail | 6.734 | 5.497 (81.63 %) | 957 (14.21 %) | 280 (4.16 %) |
| Benchmark Email | 6.696 | 5.399 (80.63 %) | 1.024 (15.29 %) | 273 (4.08 %) |
| Mailify | 6.914 | 5.573 (80.60 %) | 1.039 (15.03 %) | 302 (4.37 %) |
| SendInBlue | 6.813 | 5.466 (80.23 %) | 1.069 (15.69 %) | 278 (4.08 %) |
| Constant Contact | 7.033 | 5.604 (79.68 %) | 1.131 (16.08 %) | 298 (4.24 %) |
| MailerLite | 6.954 | 5.489 (78.93 %) | 1.152 (16.57 %) | 313 (4.50 %) |
| SendPulse | 6.917 | 5.347 (77.30 %) | 1.243 (17.97 %) | 327 (4.73 %) |
| Clever Elements | 6.628 | 5.105 (77.02 %) | 1.190 (17.95 %) | 333 (5.02 %) |
Email deliverability rates for MailChimp and other providers comparison
81.89 % of 6.978 emails sent with MailChimp ended up in the recipient's main mailbox. 14.43 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.68 % of all emails sent did not reach the recipients.
| Provider | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|
| GetResponse | 85.43 % (5.883) | 11.36 % (782) | 3.21 % (221) |
| ActiveCampaign | 85.31 % (5.836) | 11.31 % (774) | 3.38 % (231) |
| Mailjet | 85.00 % (5.696) | 11.88 % (796) | 3.12 % (209) |
| Klick-Tipp | 84.79 % (5.819) | 12.04 % (826) | 3.18 % (218) |
| CleverReach | 83.89 % (5.672) | 12.56 % (849) | 3.55 % (240) |
| CampaignMonitor | 83.23 % (5.709) | 13.18 % (904) | 3.59 % (246) |
| AWeber | 82.49 % (5.563) | 13.40 % (904) | 4.11 % (277) |
| ConvertKit | 82.36 % (5.723) | 13.90 % (966) | 3.74 % (260) |
| Moosend | 82.27 % (5.639) | 13.67 % (937) | 4.06 % (278) |
| HubSpot | 82.17 % (5.642) | 14.11 % (969) | 3.71 % (255) |
| MailChimp | 81.89 % (5.714) | 14.43 % (1.007) | 3.68 % (257) |
| Rapidmail | 81.63 % (5.497) | 14.21 % (957) | 4.16 % (280) |
| Benchmark Email | 80.63 % (5.399) | 15.29 % (1.024) | 4.08 % (273) |
| Mailify | 80.60 % (5.573) | 15.03 % (1.039) | 4.37 % (302) |
| SendInBlue | 80.23 % (5.466) | 15.69 % (1.069) | 4.08 % (278) |
| Constant Contact | 79.68 % (5.604) | 16.08 % (1.131) | 4.24 % (298) |
| MailerLite | 78.93 % (5.489) | 16.57 % (1.152) | 4.50 % (313) |
| SendPulse | 77.30 % (5.347) | 17.97 % (1.243) | 4.73 % (327) |
| Clever Elements | 77.02 % (5.105) | 17.95 % (1.190) | 5.02 % (333) |
Email deliverability by category
The delivery of the emails with MailChimp in the categories Home & Garden, Clothing, Food & Drink, Elektronics and Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Finance, Dating, Job & Career, Sport & Fitness and Health.
| Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Home & Garden | 566 | 483 | 70 | 13 | 85.34 % | 12.37 % | 2.30 % |
| Clothing | 528 | 444 | 64 | 20 | 84.09 % | 12.12 % | 3.79 % |
| Food & Drink | 509 | 428 | 62 | 19 | 84.09 % | 12.18 % | 3.73 % |
| Elektronics | 522 | 438 | 69 | 15 | 83.91 % | 13.22 % | 2.87 % |
| Other | 528 | 443 | 68 | 17 | 83.90 % | 12.88 % | 3.22 % |
| Pets | 525 | 436 | 71 | 18 | 83.05 % | 13.52 % | 3.43 % |
| Entertainment | 509 | 421 | 73 | 15 | 82.71 % | 14.34 % | 2.95 % |
| Cosmetics & Beauty | 516 | 426 | 73 | 17 | 82.56 % | 14.15 % | 3.29 % |
| Health | 577 | 466 | 94 | 17 | 80.76 % | 16.29 % | 2.95 % |
| Sport & Fitness | 539 | 431 | 84 | 24 | 79.96 % | 15.58 % | 4.45 % |
| Job & Career | 558 | 440 | 94 | 24 | 78.85 % | 16.85 % | 4.30 % |
| Dating | 571 | 450 | 97 | 24 | 78.81 % | 16.99 % | 4.20 % |
| Finance | 530 | 408 | 88 | 34 | 76.98 % | 16.60 % | 6.42 % |
Email deliverability by email service provider
According to the test results, the three best email providers for highest delivery rates with MailChimp are Zoho Mail, ProtonMail and Custom Mail. The delivery rates were worst for the email providers Yandex Mail, Gmail and Outlook Mail.
| Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Zoho Mail | 676 | 568 | 87 | 21 | 84.02 % | 12.87 % | 3.11 % |
| ProtonMail | 704 | 591 | 87 | 26 | 83.95 % | 12.36 % | 3.69 % |
| Custom Mail | 741 | 620 | 92 | 29 | 83.67 % | 12.42 % | 3.91 % |
| GMX Mail | 690 | 573 | 89 | 28 | 83.04 % | 12.90 % | 4.06 % |
| Mail.com | 636 | 527 | 91 | 18 | 82.86 % | 14.31 % | 2.83 % |
| AOL Mail | 663 | 538 | 102 | 23 | 81.15 % | 15.38 % | 3.47 % |
| Yahoo Mail | 763 | 616 | 121 | 26 | 80.73 % | 15.86 % | 3.41 % |
| Outlook Mail | 702 | 564 | 116 | 22 | 80.34 % | 16.52 % | 3.13 % |
| Gmail | 690 | 552 | 109 | 29 | 80.00 % | 15.80 % | 4.20 % |
| Yandex Mail | 713 | 565 | 113 | 35 | 79.24 % | 15.85 % | 4.91 % |
All email deliverability reports for MailChimp
All available email deliverability reports for MailChimp.
MailChimp badges for website
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References and Resources
Further resources and references for MailChimp.