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MailChimp Email Deliverability Report for the year 2021 (April)

In this email deliverability report for MailChimp (April 2021), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

There is a compact review of MailChimp. It outlines the most important features of MailChimp, answers some questions and also publishes user reviews.

Email deliverability for MailChimp and other providers comparison

A total of 6.721 emails were sent with MailChimp. A total of 5.413 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.032 emails ended up in the spam folder. 276 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
CampaignMonitor 6.8195.795
(84.98 %) 		781
(11.45 %) 		243
(3.56 %)
CleverReach 6.7815.741
(84.66 %) 		829
(12.23 %) 		211
(3.11 %)
GetResponse 7.0885.997
(84.61 %) 		858
(12.10 %) 		233
(3.29 %)
ActiveCampaign 6.7365.696
(84.56 %) 		813
(12.07 %) 		227
(3.37 %)
Klick-Tipp 6.9395.815
(83.80 %) 		886
(12.77 %) 		238
(3.43 %)
HubSpot 6.8805.758
(83.69 %) 		889
(12.92 %) 		233
(3.39 %)
Mailjet 6.5705.486
(83.50 %) 		845
(12.86 %) 		239
(3.64 %)
AWeber 6.9755.767
(82.68 %) 		932
(13.36 %) 		276
(3.96 %)
SendInBlue 6.9025.685
(82.37 %) 		976
(14.14 %) 		241
(3.49 %)
Rapidmail 6.8305.614
(82.20 %) 		956
(14.00 %) 		260
(3.81 %)
Moosend 6.7885.575
(82.13 %) 		978
(14.41 %) 		235
(3.46 %)
Mailify 6.7945.533
(81.44 %) 		1.006
(14.81 %) 		255
(3.75 %)
ConvertKit 6.8895.609
(81.42 %) 		1.005
(14.59 %) 		275
(3.99 %)
MailChimp 6.7215.413
(80.54 %) 		1.032
(15.35 %) 		276
(4.11 %)
MailerLite 6.6495.329
(80.15 %) 		1.053
(15.84 %) 		267
(4.02 %)
Benchmark Email 6.8595.488
(80.01 %) 		1.069
(15.59 %) 		302
(4.40 %)
Constant Contact 6.8545.423
(79.12 %) 		1.146
(16.72 %) 		285
(4.16 %)
SendPulse 6.9135.466
(79.07 %) 		1.156
(16.72 %) 		291
(4.21 %)
Clever Elements 6.7855.219
(76.92 %) 		1.217
(17.94 %) 		349
(5.14 %)
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MailChimp email deliverability providers comparison 2021 (April)
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Email deliverability rates for MailChimp and other providers comparison

80.54 % of 6.721 emails sent with MailChimp ended up in the recipient's main mailbox. 15.35 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.11 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
CampaignMonitor 84.98 %
(5.795) 		11.45 %
(781) 		3.56 %
(243)
CleverReach 84.66 %
(5.741) 		12.23 %
(829) 		3.11 %
(211)
GetResponse 84.61 %
(5.997) 		12.10 %
(858) 		3.29 %
(233)
ActiveCampaign 84.56 %
(5.696) 		12.07 %
(813) 		3.37 %
(227)
Klick-Tipp 83.80 %
(5.815) 		12.77 %
(886) 		3.43 %
(238)
HubSpot 83.69 %
(5.758) 		12.92 %
(889) 		3.39 %
(233)
Mailjet 83.50 %
(5.486) 		12.86 %
(845) 		3.64 %
(239)
AWeber 82.68 %
(5.767) 		13.36 %
(932) 		3.96 %
(276)
SendInBlue 82.37 %
(5.685) 		14.14 %
(976) 		3.49 %
(241)
Rapidmail 82.20 %
(5.614) 		14.00 %
(956) 		3.81 %
(260)
Moosend 82.13 %
(5.575) 		14.41 %
(978) 		3.46 %
(235)
Mailify 81.44 %
(5.533) 		14.81 %
(1.006) 		3.75 %
(255)
ConvertKit 81.42 %
(5.609) 		14.59 %
(1.005) 		3.99 %
(275)
MailChimp 80.54 %
(5.413) 		15.35 %
(1.032) 		4.11 %
(276)
MailerLite 80.15 %
(5.329) 		15.84 %
(1.053) 		4.02 %
(267)
Benchmark Email 80.01 %
(5.488) 		15.59 %
(1.069) 		4.40 %
(302)
Constant Contact 79.12 %
(5.423) 		16.72 %
(1.146) 		4.16 %
(285)
SendPulse 79.07 %
(5.466) 		16.72 %
(1.156) 		4.21 %
(291)
Clever Elements 76.92 %
(5.219) 		17.94 %
(1.217) 		5.14 %
(349)
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MailChimp email deliverability rates providers comparison 2021 (April)
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Email deliverability by category

The delivery of the emails with MailChimp in the categories Home & Garden, Food & Drink, Pets, Clothing and Entertainment resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Finance, Job & Career, Dating, Sport & Fitness and Cosmetics & Beauty.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Home & Garden 511429691383.95 %13.50 %2.54 %
Food & Drink 541449741882.99 %13.68 %3.33 %
Pets 489403711582.41 %14.52 %3.07 %
Clothing 526433712282.32 %13.50 %4.18 %
Entertainment 536439831481.90 %15.49 %2.61 %
Elektronics 508415712281.69 %13.98 %4.33 %
Other 458373671881.44 %14.63 %3.93 %
Health 477383761880.29 %15.93 %3.77 %
Cosmetics & Beauty 573452893278.88 %15.53 %5.58 %
Sport & Fitness 484379792678.31 %16.32 %5.37 %
Dating 560438982478.21 %17.50 %4.29 %
Job & Career 543421932977.53 %17.13 %5.34 %
Finance 515399912577.48 %17.67 %4.85 %
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MailChimp email deliverability by category 2021 (April)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailChimp are Custom Mail, ProtonMail and Zoho Mail. The delivery rates were worst for the email providers Outlook Mail, Gmail and Yandex Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 654546852383.49 %13.00 %3.52 %
ProtonMail 732610952783.33 %12.98 %3.69 %
Zoho Mail 7255951042682.07 %14.34 %3.59 %
GMX Mail 654534912981.65 %13.91 %4.43 %
Mail.com 6865511062980.32 %15.45 %4.23 %
AOL Mail 6675311092779.61 %16.34 %4.05 %
Yahoo Mail 6725341083079.46 %16.07 %4.46 %
Yandex Mail 6675281162379.16 %17.39 %3.45 %
Gmail 6374981093078.18 %17.11 %4.71 %
Outlook Mail 6274861093277.51 %17.38 %5.10 %
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MailChimp email deliverability by email service provider 2021 (April)
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All email deliverability reports for MailChimp

All available email deliverability reports for MailChimp.

MailChimp badges for website

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References and Resources

Further resources and references for MailChimp.