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MailChimp Email Deliverability Report for the year 2020 (December)

In this email deliverability report for MailChimp (December 2020), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

There is a compact review of MailChimp. It outlines the most important features of MailChimp, answers some questions and also publishes user reviews.

Email deliverability for MailChimp and other providers comparison

A total of 8.045 emails were sent with MailChimp. A total of 5.562 emails were delivered to the recipient's main mailbox. Of all emails sent, 2.305 emails ended up in the spam folder. 178 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 7.9686.192
(77.71 %) 		1.674
(21.01 %) 		102
(1.28 %)
CleverReach 8.6856.706
(77.21 %) 		1.860
(21.42 %) 		119
(1.37 %)
Clever Elements 8.0215.997
(74.77 %) 		1.891
(23.58 %) 		133
(1.66 %)
AWeber 8.0706.009
(74.46 %) 		1.944
(24.09 %) 		117
(1.45 %)
CampaignMonitor 8.1015.887
(72.67 %) 		2.069
(25.54 %) 		145
(1.79 %)
Klick-Tipp 8.4085.972
(71.03 %) 		2.355
(28.01 %) 		81
(0.96 %)
SendPulse 8.0065.686
(71.02 %) 		2.227
(27.82 %) 		93
(1.16 %)
Moosend 8.1315.724
(70.40 %) 		2.240
(27.55 %) 		167
(2.05 %)
ActiveCampaign 8.1645.709
(69.93 %) 		2.354
(28.83 %) 		101
(1.24 %)
Constant Contact 8.1045.630
(69.47 %) 		2.236
(27.59 %) 		238
(2.94 %)
MailChimp 8.0455.562
(69.14 %) 		2.305
(28.65 %) 		178
(2.21 %)
ConvertKit 8.0835.556
(68.74 %) 		2.277
(28.17 %) 		250
(3.09 %)
Benchmark Email 8.3885.613
(66.92 %) 		2.457
(29.29 %) 		318
(3.79 %)
Rapidmail 8.1855.476
(66.90 %) 		2.535
(30.97 %) 		174
(2.13 %)
Mailjet 7.7854.972
(63.87 %) 		2.649
(34.03 %) 		164
(2.11 %)
HubSpot 8.0375.117
(63.67 %) 		2.781
(34.60 %) 		139
(1.73 %)
MailerLite 7.7884.956
(63.64 %) 		2.656
(34.10 %) 		176
(2.26 %)
SendInBlue 7.7234.885
(63.25 %) 		2.640
(34.18 %) 		198
(2.56 %)
Mailify 8.1675.083
(62.24 %) 		2.901
(35.52 %) 		183
(2.24 %)
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MailChimp email deliverability providers comparison 2020 (December)
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Email deliverability rates for MailChimp and other providers comparison

69.14 % of 8.045 emails sent with MailChimp ended up in the recipient's main mailbox. 28.65 % of all emails were moved from the email providers to the spam folder after successful delivery. 2.21 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 77.71 %
(6.192) 		21.01 %
(1.674) 		1.28 %
(102)
CleverReach 77.21 %
(6.706) 		21.42 %
(1.860) 		1.37 %
(119)
Clever Elements 74.77 %
(5.997) 		23.58 %
(1.891) 		1.66 %
(133)
AWeber 74.46 %
(6.009) 		24.09 %
(1.944) 		1.45 %
(117)
CampaignMonitor 72.67 %
(5.887) 		25.54 %
(2.069) 		1.79 %
(145)
Klick-Tipp 71.03 %
(5.972) 		28.01 %
(2.355) 		0.96 %
(81)
SendPulse 71.02 %
(5.686) 		27.82 %
(2.227) 		1.16 %
(93)
Moosend 70.40 %
(5.724) 		27.55 %
(2.240) 		2.05 %
(167)
ActiveCampaign 69.93 %
(5.709) 		28.83 %
(2.354) 		1.24 %
(101)
Constant Contact 69.47 %
(5.630) 		27.59 %
(2.236) 		2.94 %
(238)
MailChimp 69.14 %
(5.562) 		28.65 %
(2.305) 		2.21 %
(178)
ConvertKit 68.74 %
(5.556) 		28.17 %
(2.277) 		3.09 %
(250)
Benchmark Email 66.92 %
(5.613) 		29.29 %
(2.457) 		3.79 %
(318)
Rapidmail 66.90 %
(5.476) 		30.97 %
(2.535) 		2.13 %
(174)
Mailjet 63.87 %
(4.972) 		34.03 %
(2.649) 		2.11 %
(164)
HubSpot 63.67 %
(5.117) 		34.60 %
(2.781) 		1.73 %
(139)
MailerLite 63.64 %
(4.956) 		34.10 %
(2.656) 		2.26 %
(176)
SendInBlue 63.25 %
(4.885) 		34.18 %
(2.640) 		2.56 %
(198)
Mailify 62.24 %
(5.083) 		35.52 %
(2.901) 		2.24 %
(183)
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MailChimp email deliverability rates providers comparison 2020 (December)
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Email deliverability by category

The delivery of the emails with MailChimp in the categories Clothing, Pets, Food & Drink, Home & Garden and Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Health, Sport & Fitness and Elektronics.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Clothing 5954421411274.29 %23.70 %2.02 %
Pets 6404751521374.22 %23.75 %2.03 %
Food & Drink 6284641501473.89 %23.89 %2.23 %
Home & Garden 5764241391373.61 %24.13 %2.26 %
Other 5874321411473.59 %24.02 %2.39 %
Cosmetics & Beauty 5924111671469.43 %28.21 %2.36 %
Job & Career 5243631501169.27 %28.63 %2.10 %
Entertainment 5283651511269.13 %28.60 %2.27 %
Elektronics 6274321811468.90 %28.87 %2.23 %
Sport & Fitness 6144201811368.40 %29.48 %2.12 %
Health 6594262201364.64 %33.38 %1.97 %
Finance 7975072711963.61 %34.00 %2.38 %
Dating 6784012611659.14 %38.50 %2.36 %
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MailChimp email deliverability by category 2020 (December)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailChimp are Custom Mail, Mail.com and Zoho Mail. The delivery rates were worst for the email providers Gmail, Outlook Mail and GMX Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 7775751851774.00 %23.81 %2.19 %
Mail.com 7695512011771.65 %26.14 %2.21 %
Zoho Mail 8035722141771.23 %26.65 %2.12 %
AOL Mail 8265792281970.10 %27.60 %2.30 %
ProtonMail 7805392221969.10 %28.46 %2.44 %
Yahoo Mail 7575232181669.09 %28.80 %2.11 %
Yandex Mail 8325712431868.63 %29.21 %2.16 %
GMX Mail 8195572451768.01 %29.91 %2.08 %
Outlook Mail 9276053012165.26 %32.47 %2.27 %
Gmail 7554902481764.90 %32.85 %2.25 %
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MailChimp email deliverability by email service provider 2020 (December)
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All email deliverability reports for MailChimp

All available email deliverability reports for MailChimp.

MailChimp badges for website

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References and Resources

Further resources and references for MailChimp.