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MailChimp Email Deliverability Report for the year 2020 (April)

In this email deliverability report for MailChimp (April 2020), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

There is a compact review of MailChimp. It outlines the most important features of MailChimp, answers some questions and also publishes user reviews.

Email deliverability for MailChimp and other providers comparison

A total of 7.970 emails were sent with MailChimp. A total of 4.937 emails were delivered to the recipient's main mailbox. Of all emails sent, 2.791 emails ended up in the spam folder. 242 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
AWeber 8.2406.336
(76.89 %) 		1.762
(21.38 %) 		142
(1.72 %)
Clever Elements 8.2016.174
(75.28 %) 		1.928
(23.51 %) 		99
(1.21 %)
GetResponse 8.1846.116
(74.73 %) 		1.944
(23.75 %) 		124
(1.52 %)
CleverReach 7.7425.661
(73.12 %) 		1.985
(25.64 %) 		96
(1.24 %)
Klick-Tipp 8.0285.783
(72.04 %) 		2.125
(26.47 %) 		120
(1.49 %)
ActiveCampaign 8.0905.781
(71.46 %) 		2.155
(26.64 %) 		154
(1.90 %)
SendPulse 8.0485.690
(70.70 %) 		2.271
(28.22 %) 		87
(1.08 %)
Rapidmail 8.4045.917
(70.41 %) 		2.313
(27.52 %) 		174
(2.07 %)
Mailjet 8.2465.588
(67.77 %) 		2.488
(30.17 %) 		170
(2.06 %)
HubSpot 8.1875.498
(67.16 %) 		2.508
(30.63 %) 		181
(2.21 %)
CampaignMonitor 8.3535.586
(66.87 %) 		2.659
(31.83 %) 		108
(1.29 %)
MailerLite 8.3045.550
(66.84 %) 		2.545
(30.65 %) 		209
(2.52 %)
SendInBlue 8.2135.448
(66.33 %) 		2.512
(30.59 %) 		253
(3.08 %)
ConvertKit 8.0755.280
(65.39 %) 		2.563
(31.74 %) 		232
(2.87 %)
Moosend 7.9825.205
(65.21 %) 		2.635
(33.01 %) 		142
(1.78 %)
Mailify 8.4585.272
(62.33 %) 		3.036
(35.90 %) 		150
(1.77 %)
MailChimp 7.9704.937
(61.94 %) 		2.791
(35.02 %) 		242
(3.04 %)
Benchmark Email 7.5314.637
(61.57 %) 		2.683
(35.63 %) 		211
(2.80 %)
Constant Contact 7.9554.411
(55.45 %) 		3.344
(42.04 %) 		200
(2.51 %)
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MailChimp email deliverability providers comparison 2020 (April)
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Email deliverability rates for MailChimp and other providers comparison

61.94 % of 7.970 emails sent with MailChimp ended up in the recipient's main mailbox. 35.02 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.04 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
AWeber 76.89 %
(6.336) 		21.38 %
(1.762) 		1.72 %
(142)
Clever Elements 75.28 %
(6.174) 		23.51 %
(1.928) 		1.21 %
(99)
GetResponse 74.73 %
(6.116) 		23.75 %
(1.944) 		1.52 %
(124)
CleverReach 73.12 %
(5.661) 		25.64 %
(1.985) 		1.24 %
(96)
Klick-Tipp 72.04 %
(5.783) 		26.47 %
(2.125) 		1.49 %
(120)
ActiveCampaign 71.46 %
(5.781) 		26.64 %
(2.155) 		1.90 %
(154)
SendPulse 70.70 %
(5.690) 		28.22 %
(2.271) 		1.08 %
(87)
Rapidmail 70.41 %
(5.917) 		27.52 %
(2.313) 		2.07 %
(174)
Mailjet 67.77 %
(5.588) 		30.17 %
(2.488) 		2.06 %
(170)
HubSpot 67.16 %
(5.498) 		30.63 %
(2.508) 		2.21 %
(181)
CampaignMonitor 66.87 %
(5.586) 		31.83 %
(2.659) 		1.29 %
(108)
MailerLite 66.84 %
(5.550) 		30.65 %
(2.545) 		2.52 %
(209)
SendInBlue 66.33 %
(5.448) 		30.59 %
(2.512) 		3.08 %
(253)
ConvertKit 65.39 %
(5.280) 		31.74 %
(2.563) 		2.87 %
(232)
Moosend 65.21 %
(5.205) 		33.01 %
(2.635) 		1.78 %
(142)
Mailify 62.33 %
(5.272) 		35.90 %
(3.036) 		1.77 %
(150)
MailChimp 61.94 %
(4.937) 		35.02 %
(2.791) 		3.04 %
(242)
Benchmark Email 61.57 %
(4.637) 		35.63 %
(2.683) 		2.80 %
(211)
Constant Contact 55.45 %
(4.411) 		42.04 %
(3.344) 		2.51 %
(200)
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MailChimp email deliverability rates providers comparison 2020 (April)
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Email deliverability by category

The delivery of the emails with MailChimp in the categories Clothing, Pets, Food & Drink, Other and Home & Garden resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Health, Finance, Cosmetics & Beauty and Entertainment.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Clothing 6534391951967.23 %29.86 %2.91 %
Pets 4963331481567.14 %29.84 %3.02 %
Food & Drink 7344872252266.35 %30.65 %3.00 %
Other 6114041872066.12 %30.61 %3.27 %
Home & Garden 7414862312465.59 %31.17 %3.24 %
Job & Career 4422771541162.67 %34.84 %2.49 %
Sport & Fitness 5103191771462.55 %34.71 %2.75 %
Elektronics 5913652071961.76 %35.03 %3.21 %
Entertainment 5363311891661.75 %35.26 %2.99 %
Cosmetics & Beauty 6533952372160.49 %36.29 %3.22 %
Finance 7094022852256.70 %40.20 %3.10 %
Health 6553662701955.88 %41.22 %2.90 %
Dating 6393332862052.11 %44.76 %3.13 %
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MailChimp email deliverability by category 2020 (April)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailChimp are Custom Mail, Mail.com and Zoho Mail. The delivery rates were worst for the email providers Gmail, Outlook Mail and GMX Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 7615042342366.23 %30.75 %3.02 %
Mail.com 8315372692564.62 %32.37 %3.01 %
Zoho Mail 8525412842763.50 %33.33 %3.17 %
AOL Mail 8495352872763.02 %33.80 %3.18 %
ProtonMail 7474692572162.78 %34.40 %2.81 %
Yahoo Mail 8685413002762.33 %34.56 %3.11 %
Yandex Mail 8084952882561.26 %35.64 %3.09 %
GMX Mail 7794772782461.23 %35.69 %3.08 %
Outlook Mail 7144152792058.12 %39.08 %2.80 %
Gmail 7614233152355.58 %41.39 %3.02 %
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MailChimp email deliverability by email service provider 2020 (April)
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All email deliverability reports for MailChimp

All available email deliverability reports for MailChimp.

MailChimp badges for website

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References and Resources

Further resources and references for MailChimp.