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MailChimp Email Deliverability Report for the year 2020

In this email deliverability report for MailChimp (2020), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

There is a compact review of MailChimp. It outlines the most important features of MailChimp, answers some questions and also publishes user reviews.

Email deliverability for MailChimp and other providers comparison

A total of 97.090 emails were sent with MailChimp. A total of 62.196 emails were delivered to the recipient's main mailbox. Of all emails sent, 32.539 emails ended up in the spam folder. 2.355 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 97.36274.079
(76.09 %) 		22.106
(22.70 %) 		1.177
(1.21 %)
AWeber 97.45672.841
(74.74 %) 		23.268
(23.88 %) 		1.347
(1.38 %)
Clever Elements 97.25272.147
(74.19 %) 		23.783
(24.46 %) 		1.322
(1.36 %)
CleverReach 97.99572.159
(73.64 %) 		24.364
(24.86 %) 		1.472
(1.50 %)
Newsletter2Go 24.49917.139
(69.96 %) 		7.087
(28.93 %) 		273
(1.11 %)
Klick-Tipp 96.81167.438
(69.66 %) 		28.220
(29.15 %) 		1.153
(1.19 %)
CampaignMonitor 97.05667.296
(69.34 %) 		28.249
(29.11 %) 		1.511
(1.56 %)
ActiveCampaign 97.99467.403
(68.78 %) 		29.180
(29.78 %) 		1.411
(1.44 %)
Moosend 96.93666.467
(68.57 %) 		28.731
(29.64 %) 		1.738
(1.79 %)
SendPulse 98.43066.394
(67.45 %) 		30.880
(31.37 %) 		1.156
(1.17 %)
Rapidmail 96.75064.088
(66.24 %) 		30.918
(31.96 %) 		1.744
(1.80 %)
Mailjet 97.80664.601
(66.05 %) 		31.456
(32.16 %) 		1.749
(1.79 %)
Mailify 97.14563.958
(65.84 %) 		31.404
(32.33 %) 		1.783
(1.84 %)
HubSpot 98.16464.505
(65.71 %) 		31.906
(32.50 %) 		1.753
(1.79 %)
MailerLite 96.46963.004
(65.31 %) 		31.477
(32.63 %) 		1.988
(2.06 %)
Constant Contact 96.54762.127
(64.35 %) 		31.606
(32.74 %) 		2.814
(2.91 %)
ConvertKit 96.93162.201
(64.17 %) 		32.169
(33.19 %) 		2.561
(2.64 %)
MailChimp 97.09062.196
(64.06 %) 		32.539
(33.51 %) 		2.355
(2.43 %)
Benchmark Email 98.02461.387
(62.62 %) 		33.388
(34.06 %) 		3.249
(3.31 %)
SendInBlue 97.55160.874
(62.40 %) 		33.957
(34.81 %) 		2.720
(2.79 %)
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MailChimp email deliverability providers comparison 2020
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Email deliverability rates for MailChimp and other providers comparison

64.06 % of 97.090 emails sent with MailChimp ended up in the recipient's main mailbox. 33.51 % of all emails were moved from the email providers to the spam folder after successful delivery. 2.43 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 76.09 %
(74.079) 		22.70 %
(22.106) 		1.21 %
(1.177)
AWeber 74.74 %
(72.841) 		23.88 %
(23.268) 		1.38 %
(1.347)
Clever Elements 74.19 %
(72.147) 		24.46 %
(23.783) 		1.36 %
(1.322)
CleverReach 73.64 %
(72.159) 		24.86 %
(24.364) 		1.50 %
(1.472)
Newsletter2Go 69.96 %
(17.139) 		28.93 %
(7.087) 		1.11 %
(273)
Klick-Tipp 69.66 %
(67.438) 		29.15 %
(28.220) 		1.19 %
(1.153)
CampaignMonitor 69.34 %
(67.296) 		29.11 %
(28.249) 		1.56 %
(1.511)
ActiveCampaign 68.78 %
(67.403) 		29.78 %
(29.180) 		1.44 %
(1.411)
Moosend 68.57 %
(66.467) 		29.64 %
(28.731) 		1.79 %
(1.738)
SendPulse 67.45 %
(66.394) 		31.37 %
(30.880) 		1.17 %
(1.156)
Rapidmail 66.24 %
(64.088) 		31.96 %
(30.918) 		1.80 %
(1.744)
Mailjet 66.05 %
(64.601) 		32.16 %
(31.456) 		1.79 %
(1.749)
Mailify 65.84 %
(63.958) 		32.33 %
(31.404) 		1.84 %
(1.783)
HubSpot 65.71 %
(64.505) 		32.50 %
(31.906) 		1.79 %
(1.753)
MailerLite 65.31 %
(63.004) 		32.63 %
(31.477) 		2.06 %
(1.988)
Constant Contact 64.35 %
(62.127) 		32.74 %
(31.606) 		2.91 %
(2.814)
ConvertKit 64.17 %
(62.201) 		33.19 %
(32.169) 		2.64 %
(2.561)
MailChimp 64.06 %
(62.196) 		33.51 %
(32.539) 		2.43 %
(2.355)
Benchmark Email 62.62 %
(61.387) 		34.06 %
(33.388) 		3.31 %
(3.249)
SendInBlue 62.40 %
(60.874) 		34.81 %
(33.957) 		2.79 %
(2.720)
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MailChimp email deliverability rates providers comparison 2020
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Email deliverability by category

The delivery of the emails with MailChimp in the categories Pets, Clothing, Other, Food & Drink and Home & Garden resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Health, Finance, Cosmetics & Beauty and Elektronics.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Pets 6.9514.7981.98117269.03 %28.50 %2.47 %
Clothing 7.7915.3432.25619268.58 %28.96 %2.46 %
Other 7.4805.1242.17218468.50 %29.04 %2.46 %
Food & Drink 7.3725.0492.14318068.49 %29.07 %2.44 %
Home & Garden 7.9005.4002.31418668.35 %29.29 %2.35 %
Sport & Fitness 7.1414.5822.38917064.16 %33.45 %2.38 %
Entertainment 7.5494.8362.53417964.06 %33.57 %2.37 %
Job & Career 7.1304.5582.40017263.93 %33.66 %2.41 %
Elektronics 7.3224.6582.49017463.62 %34.01 %2.38 %
Cosmetics & Beauty 7.2914.6332.47318563.54 %33.92 %2.54 %
Finance 7.3554.3432.83517759.05 %38.55 %2.41 %
Health 7.5994.4442.97118458.48 %39.10 %2.42 %
Dating 8.2094.4283.58120053.94 %43.62 %2.44 %
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MailChimp email deliverability by category 2020
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailChimp are Custom Mail, Mail.com and Zoho Mail. The delivery rates were worst for the email providers Gmail, Outlook Mail and GMX Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 9.2936.3892.67822668.75 %28.82 %2.43 %
Mail.com 10.0796.6813.15524366.29 %31.30 %2.41 %
Zoho Mail 10.1806.7043.22924765.85 %31.72 %2.43 %
AOL Mail 10.0776.6003.23923865.50 %32.14 %2.36 %
Yahoo Mail 9.6676.3013.12624065.18 %32.34 %2.48 %
ProtonMail 9.3936.0433.12422664.34 %33.26 %2.41 %
Yandex Mail 9.7706.1833.35023763.29 %34.29 %2.43 %
GMX Mail 9.6576.0453.37723562.60 %34.97 %2.43 %
Outlook Mail 9.3195.6353.46222260.47 %37.15 %2.38 %
Gmail 9.6555.6153.79924158.16 %39.35 %2.50 %
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MailChimp email deliverability by email service provider 2020
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All email deliverability reports for MailChimp

All available email deliverability reports for MailChimp.

MailChimp badges for website

The following badges for MailChimp can be embedded into a website.

MailChimp
86
/100
MailChimp
86
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MailChimp
86
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References and Resources

Further resources and references for MailChimp.