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MailChimp Email Deliverability Report for the year 2019 (November)

In this email deliverability report for MailChimp (November 2019), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

There is a compact review of MailChimp. It outlines the most important features of MailChimp, answers some questions and also publishes user reviews.

Email deliverability for MailChimp and other providers comparison

A total of 8.383 emails were sent with MailChimp. A total of 5.743 emails were delivered to the recipient's main mailbox. Of all emails sent, 2.381 emails ended up in the spam folder. 259 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 7.8396.109
(77.93 %) 		1.615
(20.60 %) 		115
(1.47 %)
ActiveCampaign 7.9706.159
(77.28 %) 		1.743
(21.87 %) 		68
(0.85 %)
AWeber 8.3356.317
(75.79 %) 		1.909
(22.90 %) 		109
(1.31 %)
CleverReach 8.1695.871
(71.87 %) 		2.193
(26.85 %) 		105
(1.29 %)
Klick-Tipp 8.3075.966
(71.82 %) 		2.236
(26.92 %) 		105
(1.26 %)
Clever Elements 8.0215.644
(70.37 %) 		2.245
(27.99 %) 		132
(1.65 %)
CampaignMonitor 8.0295.527
(68.84 %) 		2.401
(29.90 %) 		101
(1.26 %)
MailChimp 8.3835.743
(68.51 %) 		2.381
(28.40 %) 		259
(3.09 %)
Newsletter2Go 8.2985.682
(68.47 %) 		2.522
(30.39 %) 		94
(1.13 %)
Mailjet 7.8585.360
(68.21 %) 		2.394
(30.47 %) 		104
(1.32 %)
SendInBlue 8.1195.525
(68.05 %) 		2.407
(29.65 %) 		187
(2.30 %)
HubSpot 7.8025.292
(67.83 %) 		2.338
(29.97 %) 		172
(2.20 %)
Moosend 8.1305.457
(67.12 %) 		2.534
(31.17 %) 		139
(1.71 %)
Mailify 8.0495.286
(65.67 %) 		2.587
(32.14 %) 		176
(2.19 %)
Rapidmail 8.0735.151
(63.81 %) 		2.818
(34.91 %) 		104
(1.29 %)
ConvertKit 8.5185.379
(63.15 %) 		2.940
(34.52 %) 		199
(2.34 %)
MailerLite 7.9645.007
(62.87 %) 		2.800
(35.16 %) 		157
(1.97 %)
SendPulse 7.6604.775
(62.34 %) 		2.785
(36.36 %) 		100
(1.31 %)
Benchmark Email 8.2835.107
(61.66 %) 		2.917
(35.22 %) 		259
(3.13 %)
Constant Contact 7.9114.390
(55.49 %) 		3.303
(41.75 %) 		218
(2.76 %)
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MailChimp email deliverability providers comparison 2019 (November)
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Email deliverability rates for MailChimp and other providers comparison

68.51 % of 8.383 emails sent with MailChimp ended up in the recipient's main mailbox. 28.40 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.09 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 77.93 %
(6.109) 		20.60 %
(1.615) 		1.47 %
(115)
ActiveCampaign 77.28 %
(6.159) 		21.87 %
(1.743) 		0.85 %
(68)
AWeber 75.79 %
(6.317) 		22.90 %
(1.909) 		1.31 %
(109)
CleverReach 71.87 %
(5.871) 		26.85 %
(2.193) 		1.29 %
(105)
Klick-Tipp 71.82 %
(5.966) 		26.92 %
(2.236) 		1.26 %
(105)
Clever Elements 70.37 %
(5.644) 		27.99 %
(2.245) 		1.65 %
(132)
CampaignMonitor 68.84 %
(5.527) 		29.90 %
(2.401) 		1.26 %
(101)
MailChimp 68.51 %
(5.743) 		28.40 %
(2.381) 		3.09 %
(259)
Newsletter2Go 68.47 %
(5.682) 		30.39 %
(2.522) 		1.13 %
(94)
Mailjet 68.21 %
(5.360) 		30.47 %
(2.394) 		1.32 %
(104)
SendInBlue 68.05 %
(5.525) 		29.65 %
(2.407) 		2.30 %
(187)
HubSpot 67.83 %
(5.292) 		29.97 %
(2.338) 		2.20 %
(172)
Moosend 67.12 %
(5.457) 		31.17 %
(2.534) 		1.71 %
(139)
Mailify 65.67 %
(5.286) 		32.14 %
(2.587) 		2.19 %
(176)
Rapidmail 63.81 %
(5.151) 		34.91 %
(2.818) 		1.29 %
(104)
ConvertKit 63.15 %
(5.379) 		34.52 %
(2.940) 		2.34 %
(199)
MailerLite 62.87 %
(5.007) 		35.16 %
(2.800) 		1.97 %
(157)
SendPulse 62.34 %
(4.775) 		36.36 %
(2.785) 		1.31 %
(100)
Benchmark Email 61.66 %
(5.107) 		35.22 %
(2.917) 		3.13 %
(259)
Constant Contact 55.49 %
(4.390) 		41.75 %
(3.303) 		2.76 %
(218)
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MailChimp email deliverability rates providers comparison 2019 (November)
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Email deliverability by category

The delivery of the emails with MailChimp in the categories Clothing, Pets, Food & Drink, Other and Home & Garden resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Health, Sport & Fitness and Cosmetics & Beauty.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Clothing 6604881512173.94 %22.88 %3.18 %
Pets 6394721481973.87 %23.16 %2.97 %
Food & Drink 6875021652073.07 %24.02 %2.91 %
Other 6384661522073.04 %23.82 %3.13 %
Home & Garden 6094401511872.25 %24.79 %2.96 %
Elektronics 6044151701968.71 %28.15 %3.15 %
Entertainment 6444411832068.48 %28.42 %3.11 %
Job & Career 7134862052268.16 %28.75 %3.09 %
Cosmetics & Beauty 6364301871967.61 %29.40 %2.99 %
Sport & Fitness 6394311882067.45 %29.42 %3.13 %
Health 6233982052063.88 %32.91 %3.21 %
Finance 6363962202062.26 %34.59 %3.14 %
Dating 6553782562157.71 %39.08 %3.21 %
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MailChimp email deliverability by category 2019 (November)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailChimp are Custom Mail, AOL Mail and Zoho Mail. The delivery rates were worst for the email providers Gmail, Outlook Mail and GMX Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 8446162042472.99 %24.17 %2.84 %
AOL Mail 1.0167172663370.57 %26.18 %3.25 %
Zoho Mail 9516682533070.24 %26.60 %3.15 %
ProtonMail 6184341661870.23 %26.86 %2.91 %
Mail.com 7295081992269.68 %27.30 %3.02 %
Yandex Mail 8575892412768.73 %28.12 %3.15 %
Yahoo Mail 8956152512968.72 %28.04 %3.24 %
GMX Mail 8705862572767.36 %29.54 %3.10 %
Outlook Mail 7765022512364.69 %32.35 %2.96 %
Gmail 8275082932661.43 %35.43 %3.14 %
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MailChimp email deliverability by email service provider 2019 (November)
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All email deliverability reports for MailChimp

All available email deliverability reports for MailChimp.

MailChimp badges for website

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References and Resources

Further resources and references for MailChimp.