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SendInBlue Email Deliverability Report for the year 2024 (May)

In this email deliverability report for SendInBlue (May 2024), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for SendInBlue and other providers comparison

A total of 6.857 emails were sent with SendInBlue. A total of 5.509 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.056 emails ended up in the spam folder. 292 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
ActiveCampaign 6.9236.005
(86.74 %) 		727
(10.50 %) 		191
(2.76 %)
CleverReach 6.7625.744
(84.95 %) 		797
(11.79 %) 		221
(3.27 %)
GetResponse 6.8355.800
(84.86 %) 		806
(11.79 %) 		229
(3.35 %)
Klick-Tipp 6.7065.643
(84.15 %) 		834
(12.44 %) 		229
(3.41 %)
CampaignMonitor 6.8675.725
(83.37 %) 		900
(13.11 %) 		242
(3.52 %)
Mailjet 6.9745.793
(83.07 %) 		925
(13.26 %) 		256
(3.67 %)
ConvertKit 6.9645.772
(82.88 %) 		941
(13.51 %) 		251
(3.60 %)
HubSpot 6.6495.488
(82.54 %) 		897
(13.49 %) 		264
(3.97 %)
Moosend 6.7935.588
(82.26 %) 		941
(13.85 %) 		264
(3.89 %)
Rapidmail 6.8365.616
(82.15 %) 		942
(13.78 %) 		278
(4.07 %)
Mailify 6.8185.599
(82.12 %) 		944
(13.85 %) 		275
(4.03 %)
AWeber 6.7855.553
(81.84 %) 		962
(14.18 %) 		270
(3.98 %)
Benchmark Email 6.9835.675
(81.27 %) 		1.028
(14.72 %) 		280
(4.01 %)
MailChimp 6.7495.453
(80.80 %) 		1.014
(15.02 %) 		282
(4.18 %)
SendInBlue 6.8575.509
(80.34 %) 		1.056
(15.40 %) 		292
(4.26 %)
MailerLite 6.9155.498
(79.51 %) 		1.131
(16.36 %) 		286
(4.14 %)
Constant Contact 6.8825.405
(78.54 %) 		1.171
(17.02 %) 		306
(4.45 %)
SendPulse 6.7655.274
(77.96 %) 		1.210
(17.89 %) 		281
(4.15 %)
Clever Elements 6.8405.186
(75.82 %) 		1.290
(18.86 %) 		364
(5.32 %)
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SendInBlue email deliverability providers comparison 2024 (May)
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Email deliverability rates for SendInBlue and other providers comparison

80.34 % of 6.857 emails sent with SendInBlue ended up in the recipient's main mailbox. 15.40 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.26 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
ActiveCampaign 86.74 %
(6.005) 		10.50 %
(727) 		2.76 %
(191)
CleverReach 84.95 %
(5.744) 		11.79 %
(797) 		3.27 %
(221)
GetResponse 84.86 %
(5.800) 		11.79 %
(806) 		3.35 %
(229)
Klick-Tipp 84.15 %
(5.643) 		12.44 %
(834) 		3.41 %
(229)
CampaignMonitor 83.37 %
(5.725) 		13.11 %
(900) 		3.52 %
(242)
Mailjet 83.07 %
(5.793) 		13.26 %
(925) 		3.67 %
(256)
ConvertKit 82.88 %
(5.772) 		13.51 %
(941) 		3.60 %
(251)
HubSpot 82.54 %
(5.488) 		13.49 %
(897) 		3.97 %
(264)
Moosend 82.26 %
(5.588) 		13.85 %
(941) 		3.89 %
(264)
Rapidmail 82.15 %
(5.616) 		13.78 %
(942) 		4.07 %
(278)
Mailify 82.12 %
(5.599) 		13.85 %
(944) 		4.03 %
(275)
AWeber 81.84 %
(5.553) 		14.18 %
(962) 		3.98 %
(270)
Benchmark Email 81.27 %
(5.675) 		14.72 %
(1.028) 		4.01 %
(280)
MailChimp 80.80 %
(5.453) 		15.02 %
(1.014) 		4.18 %
(282)
SendInBlue 80.34 %
(5.509) 		15.40 %
(1.056) 		4.26 %
(292)
MailerLite 79.51 %
(5.498) 		16.36 %
(1.131) 		4.14 %
(286)
Constant Contact 78.54 %
(5.405) 		17.02 %
(1.171) 		4.45 %
(306)
SendPulse 77.96 %
(5.274) 		17.89 %
(1.210) 		4.15 %
(281)
Clever Elements 75.82 %
(5.186) 		18.86 %
(1.290) 		5.32 %
(364)
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SendInBlue email deliverability rates providers comparison 2024 (May)
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Email deliverability by category

The delivery of the emails with SendInBlue in the categories Clothing, Food & Drink, Home & Garden, Other and Elektronics resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Job & Career, Finance, Health, Dating and Entertainment.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Clothing 546459711684.07 %13.00 %2.93 %
Food & Drink 495410652082.83 %13.13 %4.04 %
Home & Garden 489402642382.21 %13.09 %4.70 %
Other 549451791982.15 %14.39 %3.46 %
Elektronics 565461832181.59 %14.69 %3.72 %
Pets 553451802281.56 %14.47 %3.98 %
Cosmetics & Beauty 548440882080.29 %16.06 %3.65 %
Sport & Fitness 477381791779.87 %16.56 %3.56 %
Entertainment 550439852679.82 %15.45 %4.73 %
Dating 521408882578.31 %16.89 %4.80 %
Health 498388862477.91 %17.27 %4.82 %
Finance 529407942876.94 %17.77 %5.29 %
Job & Career 537412943176.72 %17.50 %5.77 %
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SendInBlue email deliverability by category 2024 (May)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with SendInBlue are ProtonMail, Custom Mail and Zoho Mail. The delivery rates were worst for the email providers Outlook Mail, Yandex Mail and Gmail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
ProtonMail 7586291042582.98 %13.72 %3.30 %
Custom Mail 672554912782.44 %13.54 %4.02 %
Zoho Mail 7175881042582.01 %14.50 %3.49 %
GMX Mail 649532922581.97 %14.18 %3.85 %
Mail.com 650529952681.38 %14.62 %4.00 %
Yahoo Mail 6515231062280.34 %16.28 %3.38 %
AOL Mail 6655311052979.85 %15.79 %4.36 %
Gmail 7005481203278.29 %17.14 %4.57 %
Yandex Mail 7075531233178.22 %17.40 %4.38 %
Outlook Mail 6885221165075.87 %16.86 %7.27 %
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SendInBlue email deliverability by email service provider 2024 (May)
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All email deliverability reports for SendInBlue

All available email deliverability reports for SendInBlue.

SendInBlue badges for website

The following badges for SendInBlue can be embedded into a website.

SendInBlue
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References and Resources

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