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SendInBlue Email Deliverability Report for the year 2024

In this email deliverability report for SendInBlue (2024), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for SendInBlue and other providers comparison

A total of 27.165 emails were sent with SendInBlue. A total of 21.976 emails were delivered to the recipient's main mailbox. Of all emails sent, 4.081 emails ended up in the spam folder. 1.108 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 27.65423.886
(86.37 %) 		2.949
(10.66 %) 		819
(2.96 %)
ActiveCampaign 27.35523.511
(85.95 %) 		3.025
(11.06 %) 		819
(2.99 %)
Mailjet 27.37823.074
(84.28 %) 		3.357
(12.26 %) 		947
(3.46 %)
HubSpot 27.29022.910
(83.95 %) 		3.425
(12.55 %) 		955
(3.50 %)
CleverReach 27.19822.819
(83.90 %) 		3.404
(12.52 %) 		975
(3.58 %)
Rapidmail 27.33422.866
(83.65 %) 		3.507
(12.83 %) 		961
(3.52 %)
CampaignMonitor 26.80722.390
(83.52 %) 		3.477
(12.97 %) 		940
(3.51 %)
Klick-Tipp 27.32822.656
(82.90 %) 		3.684
(13.48 %) 		988
(3.62 %)
Moosend 27.29422.370
(81.96 %) 		3.868
(14.17 %) 		1.056
(3.87 %)
Mailify 27.30722.354
(81.86 %) 		3.892
(14.25 %) 		1.061
(3.89 %)
ConvertKit 27.35722.384
(81.82 %) 		3.880
(14.18 %) 		1.093
(4.00 %)
AWeber 27.18222.167
(81.55 %) 		3.956
(14.55 %) 		1.059
(3.90 %)
SendInBlue 27.16521.976
(80.90 %) 		4.081
(15.02 %) 		1.108
(4.08 %)
Benchmark Email 27.22721.924
(80.52 %) 		4.189
(15.39 %) 		1.114
(4.09 %)
MailChimp 26.95521.577
(80.05 %) 		4.195
(15.56 %) 		1.183
(4.39 %)
Constant Contact 27.16821.718
(79.94 %) 		4.336
(15.96 %) 		1.114
(4.10 %)
MailerLite 27.50121.766
(79.15 %) 		4.526
(16.46 %) 		1.209
(4.40 %)
SendPulse 27.65021.629
(78.22 %) 		4.729
(17.10 %) 		1.292
(4.67 %)
Clever Elements 27.35321.027
(76.87 %) 		4.973
(18.18 %) 		1.353
(4.95 %)
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SendInBlue email deliverability providers comparison 2024
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Email deliverability rates for SendInBlue and other providers comparison

80.90 % of 27.165 emails sent with SendInBlue ended up in the recipient's main mailbox. 15.02 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.08 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 86.37 %
(23.886) 		10.66 %
(2.949) 		2.96 %
(819)
ActiveCampaign 85.95 %
(23.511) 		11.06 %
(3.025) 		2.99 %
(819)
Mailjet 84.28 %
(23.074) 		12.26 %
(3.357) 		3.46 %
(947)
HubSpot 83.95 %
(22.910) 		12.55 %
(3.425) 		3.50 %
(955)
CleverReach 83.90 %
(22.819) 		12.52 %
(3.404) 		3.58 %
(975)
Rapidmail 83.65 %
(22.866) 		12.83 %
(3.507) 		3.52 %
(961)
CampaignMonitor 83.52 %
(22.390) 		12.97 %
(3.477) 		3.51 %
(940)
Klick-Tipp 82.90 %
(22.656) 		13.48 %
(3.684) 		3.62 %
(988)
Moosend 81.96 %
(22.370) 		14.17 %
(3.868) 		3.87 %
(1.056)
Mailify 81.86 %
(22.354) 		14.25 %
(3.892) 		3.89 %
(1.061)
ConvertKit 81.82 %
(22.384) 		14.18 %
(3.880) 		4.00 %
(1.093)
AWeber 81.55 %
(22.167) 		14.55 %
(3.956) 		3.90 %
(1.059)
SendInBlue 80.90 %
(21.976) 		15.02 %
(4.081) 		4.08 %
(1.108)
Benchmark Email 80.52 %
(21.924) 		15.39 %
(4.189) 		4.09 %
(1.114)
MailChimp 80.05 %
(21.577) 		15.56 %
(4.195) 		4.39 %
(1.183)
Constant Contact 79.94 %
(21.718) 		15.96 %
(4.336) 		4.10 %
(1.114)
MailerLite 79.15 %
(21.766) 		16.46 %
(4.526) 		4.40 %
(1.209)
SendPulse 78.22 %
(21.629) 		17.10 %
(4.729) 		4.67 %
(1.292)
Clever Elements 76.87 %
(21.027) 		18.18 %
(4.973) 		4.95 %
(1.353)
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SendInBlue email deliverability rates providers comparison 2024
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Email deliverability by category

The delivery of the emails with SendInBlue in the categories Clothing, Food & Drink, Elektronics, Home & Garden and Pets resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Finance, Job & Career, Dating, Health and Sport & Fitness.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Clothing 2.0251.6932636983.60 %12.99 %3.41 %
Food & Drink 2.1841.8212828183.38 %12.91 %3.71 %
Elektronics 2.0191.6762865783.01 %14.17 %2.82 %
Home & Garden 2.1721.7992908382.83 %13.35 %3.82 %
Pets 2.0861.7132947982.12 %14.09 %3.79 %
Other 2.0391.6672858781.76 %13.98 %4.27 %
Entertainment 2.0561.6633138080.89 %15.22 %3.89 %
Cosmetics & Beauty 2.0831.6793149080.60 %15.07 %4.32 %
Sport & Fitness 2.0951.6703359079.71 %15.99 %4.30 %
Health 2.1221.6853429579.41 %16.12 %4.48 %
Dating 2.0841.6363529678.50 %16.89 %4.61 %
Job & Career 2.0221.5823479378.24 %17.16 %4.60 %
Finance 2.1781.69237810877.69 %17.36 %4.96 %
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SendInBlue email deliverability by category 2024
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with SendInBlue are Custom Mail, ProtonMail and Zoho Mail. The delivery rates were worst for the email providers Outlook Mail, Gmail and Yandex Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 2.7072.25335310183.23 %13.04 %3.73 %
ProtonMail 2.6992.23935310782.96 %13.08 %3.96 %
Zoho Mail 2.6222.16235710382.46 %13.62 %3.93 %
GMX Mail 2.7202.23337511282.10 %13.79 %4.12 %
Mail.com 2.7632.23940711781.04 %14.73 %4.23 %
Yahoo Mail 2.7002.16742810580.26 %15.85 %3.89 %
AOL Mail 2.6462.10342112279.48 %15.91 %4.61 %
Yandex Mail 2.7652.19746610279.46 %16.85 %3.69 %
Gmail 2.7872.21346710779.40 %16.76 %3.84 %
Outlook Mail 2.7562.17045413278.74 %16.47 %4.79 %
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SendInBlue email deliverability by email service provider 2024
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All email deliverability reports for SendInBlue

All available email deliverability reports for SendInBlue.

SendInBlue badges for website

The following badges for SendInBlue can be embedded into a website.

SendInBlue
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SendInBlue
86
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SendInBlue
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References and Resources

Further resources and references for SendInBlue.

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