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SendInBlue Email Deliverability Report for the year 2024 (April)

In this email deliverability report for SendInBlue (April 2024), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for SendInBlue and other providers comparison

A total of 6.771 emails were sent with SendInBlue. A total of 5.447 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.035 emails ended up in the spam folder. 289 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 6.9926.034
(86.30 %) 		755
(10.80 %) 		203
(2.90 %)
ActiveCampaign 6.8225.821
(85.33 %) 		787
(11.54 %) 		214
(3.14 %)
Rapidmail 6.7435.676
(84.18 %) 		834
(12.37 %) 		233
(3.46 %)
CampaignMonitor 6.7205.648
(84.05 %) 		849
(12.63 %) 		223
(3.32 %)
HubSpot 6.9105.806
(84.02 %) 		865
(12.52 %) 		239
(3.46 %)
Klick-Tipp 6.6705.585
(83.73 %) 		861
(12.91 %) 		224
(3.36 %)
CleverReach 6.7575.632
(83.35 %) 		875
(12.95 %) 		250
(3.70 %)
Mailjet 6.9305.751
(82.99 %) 		902
(13.02 %) 		277
(4.00 %)
ConvertKit 6.8255.656
(82.87 %) 		908
(13.30 %) 		261
(3.82 %)
Mailify 6.6955.527
(82.55 %) 		921
(13.76 %) 		247
(3.69 %)
Moosend 6.8745.636
(81.99 %) 		964
(14.02 %) 		274
(3.99 %)
AWeber 6.8085.548
(81.49 %) 		988
(14.51 %) 		272
(4.00 %)
Constant Contact 6.7515.447
(80.68 %) 		1.029
(15.24 %) 		275
(4.07 %)
SendInBlue 6.7715.447
(80.45 %) 		1.035
(15.29 %) 		289
(4.27 %)
MailerLite 6.7545.410
(80.10 %) 		1.075
(15.92 %) 		269
(3.98 %)
Benchmark Email 6.8465.476
(79.99 %) 		1.076
(15.72 %) 		294
(4.29 %)
MailChimp 6.7185.335
(79.41 %) 		1.085
(16.15 %) 		298
(4.44 %)
SendPulse 7.1095.538
(77.90 %) 		1.236
(17.39 %) 		335
(4.71 %)
Clever Elements 6.9055.354
(77.54 %) 		1.204
(17.44 %) 		347
(5.03 %)
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SendInBlue email deliverability providers comparison 2024 (April)
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Email deliverability rates for SendInBlue and other providers comparison

80.45 % of 6.771 emails sent with SendInBlue ended up in the recipient's main mailbox. 15.29 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.27 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 86.30 %
(6.034) 		10.80 %
(755) 		2.90 %
(203)
ActiveCampaign 85.33 %
(5.821) 		11.54 %
(787) 		3.14 %
(214)
Rapidmail 84.18 %
(5.676) 		12.37 %
(834) 		3.46 %
(233)
CampaignMonitor 84.05 %
(5.648) 		12.63 %
(849) 		3.32 %
(223)
HubSpot 84.02 %
(5.806) 		12.52 %
(865) 		3.46 %
(239)
Klick-Tipp 83.73 %
(5.585) 		12.91 %
(861) 		3.36 %
(224)
CleverReach 83.35 %
(5.632) 		12.95 %
(875) 		3.70 %
(250)
Mailjet 82.99 %
(5.751) 		13.02 %
(902) 		4.00 %
(277)
ConvertKit 82.87 %
(5.656) 		13.30 %
(908) 		3.82 %
(261)
Mailify 82.55 %
(5.527) 		13.76 %
(921) 		3.69 %
(247)
Moosend 81.99 %
(5.636) 		14.02 %
(964) 		3.99 %
(274)
AWeber 81.49 %
(5.548) 		14.51 %
(988) 		4.00 %
(272)
Constant Contact 80.68 %
(5.447) 		15.24 %
(1.029) 		4.07 %
(275)
SendInBlue 80.45 %
(5.447) 		15.29 %
(1.035) 		4.27 %
(289)
MailerLite 80.10 %
(5.410) 		15.92 %
(1.075) 		3.98 %
(269)
Benchmark Email 79.99 %
(5.476) 		15.72 %
(1.076) 		4.29 %
(294)
MailChimp 79.41 %
(5.335) 		16.15 %
(1.085) 		4.44 %
(298)
SendPulse 77.90 %
(5.538) 		17.39 %
(1.236) 		4.71 %
(335)
Clever Elements 77.54 %
(5.354) 		17.44 %
(1.204) 		5.03 %
(347)
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SendInBlue email deliverability rates providers comparison 2024 (April)
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Email deliverability by category

The delivery of the emails with SendInBlue in the categories Elektronics, Clothing, Home & Garden, Food & Drink and Pets resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Job & Career, Dating, Sport & Fitness, Finance and Other.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Elektronics 510425731283.33 %14.31 %2.35 %
Clothing 505420661983.17 %13.07 %3.76 %
Home & Garden 545450752082.57 %13.76 %3.67 %
Food & Drink 559458742781.93 %13.24 %4.83 %
Pets 520425722381.73 %13.85 %4.42 %
Cosmetics & Beauty 524423802180.73 %15.27 %4.01 %
Health 508406841879.92 %16.54 %3.54 %
Entertainment 511408802379.84 %15.66 %4.50 %
Other 493393703079.72 %14.20 %6.09 %
Finance 535422951878.88 %17.76 %3.36 %
Sport & Fitness 512400842878.13 %16.41 %5.47 %
Dating 534417922578.09 %17.23 %4.68 %
Job & Career 515400902577.67 %17.48 %4.85 %
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SendInBlue email deliverability by category 2024 (April)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with SendInBlue are Custom Mail, Zoho Mail and ProtonMail. The delivery rates were worst for the email providers Outlook Mail, Gmail and AOL Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 688573902583.28 %13.08 %3.63 %
Zoho Mail 665552902383.01 %13.53 %3.46 %
ProtonMail 722596972982.55 %13.43 %4.02 %
GMX Mail 696565983381.18 %14.08 %4.74 %
Mail.com 6715411032780.63 %15.35 %4.02 %
Yahoo Mail 6525221062480.06 %16.26 %3.68 %
Yandex Mail 6535211112179.79 %17.00 %3.22 %
AOL Mail 6755301113478.52 %16.44 %5.04 %
Gmail 6875341173677.73 %17.03 %5.24 %
Outlook Mail 6625131123777.49 %16.92 %5.59 %
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SendInBlue email deliverability by email service provider 2024 (April)
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All email deliverability reports for SendInBlue

All available email deliverability reports for SendInBlue.

SendInBlue badges for website

The following badges for SendInBlue can be embedded into a website.

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References and Resources

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