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SendInBlue Email Deliverability Report for the year 2023 (May)

In this email deliverability report for SendInBlue (May 2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

There is a compact review of SendInBlue. It outlines the most important features of SendInBlue, answers some questions and also publishes user reviews.

Email deliverability for SendInBlue and other providers comparison

A total of 6.806 emails were sent with SendInBlue. A total of 5.568 emails were delivered to the recipient's main mailbox. Of all emails sent, 974 emails ended up in the spam folder. 264 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 6.8335.863
(85.80 %) 		741
(10.84 %) 		229
(3.35 %)
CampaignMonitor 7.0075.928
(84.60 %) 		842
(12.02 %) 		237
(3.38 %)
HubSpot 6.8285.764
(84.42 %) 		842
(12.33 %) 		222
(3.25 %)
ActiveCampaign 6.8555.774
(84.23 %) 		828
(12.08 %) 		253
(3.69 %)
Mailjet 6.8135.718
(83.93 %) 		865
(12.70 %) 		230
(3.38 %)
CleverReach 6.7045.620
(83.83 %) 		853
(12.72 %) 		231
(3.45 %)
Rapidmail 6.8875.752
(83.52 %) 		905
(13.14 %) 		230
(3.34 %)
Klick-Tipp 6.7695.650
(83.47 %) 		856
(12.65 %) 		263
(3.89 %)
AWeber 6.8555.625
(82.06 %) 		969
(14.14 %) 		261
(3.81 %)
SendInBlue 6.8065.568
(81.81 %) 		974
(14.31 %) 		264
(3.88 %)
MailChimp 6.8915.627
(81.66 %) 		977
(14.18 %) 		287
(4.16 %)
ConvertKit 7.0825.762
(81.36 %) 		1.023
(14.45 %) 		297
(4.19 %)
Moosend 6.7975.512
(81.09 %) 		996
(14.65 %) 		289
(4.25 %)
Benchmark Email 6.8435.538
(80.93 %) 		1.024
(14.96 %) 		281
(4.11 %)
Mailify 6.6815.403
(80.87 %) 		1.012
(15.15 %) 		266
(3.98 %)
MailerLite 6.7345.395
(80.12 %) 		1.047
(15.55 %) 		292
(4.34 %)
Constant Contact 6.6835.291
(79.17 %) 		1.116
(16.70 %) 		276
(4.13 %)
SendPulse 6.9575.407
(77.72 %) 		1.227
(17.64 %) 		323
(4.64 %)
Clever Elements 6.7925.189
(76.40 %) 		1.282
(18.88 %) 		321
(4.73 %)
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SendInBlue email deliverability providers comparison 2023 (May)
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Email deliverability rates for SendInBlue and other providers comparison

81.81 % of 6.806 emails sent with SendInBlue ended up in the recipient's main mailbox. 14.31 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.88 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 85.80 %
(5.863) 		10.84 %
(741) 		3.35 %
(229)
CampaignMonitor 84.60 %
(5.928) 		12.02 %
(842) 		3.38 %
(237)
HubSpot 84.42 %
(5.764) 		12.33 %
(842) 		3.25 %
(222)
ActiveCampaign 84.23 %
(5.774) 		12.08 %
(828) 		3.69 %
(253)
Mailjet 83.93 %
(5.718) 		12.70 %
(865) 		3.38 %
(230)
CleverReach 83.83 %
(5.620) 		12.72 %
(853) 		3.45 %
(231)
Rapidmail 83.52 %
(5.752) 		13.14 %
(905) 		3.34 %
(230)
Klick-Tipp 83.47 %
(5.650) 		12.65 %
(856) 		3.89 %
(263)
AWeber 82.06 %
(5.625) 		14.14 %
(969) 		3.81 %
(261)
SendInBlue 81.81 %
(5.568) 		14.31 %
(974) 		3.88 %
(264)
MailChimp 81.66 %
(5.627) 		14.18 %
(977) 		4.16 %
(287)
ConvertKit 81.36 %
(5.762) 		14.45 %
(1.023) 		4.19 %
(297)
Moosend 81.09 %
(5.512) 		14.65 %
(996) 		4.25 %
(289)
Benchmark Email 80.93 %
(5.538) 		14.96 %
(1.024) 		4.11 %
(281)
Mailify 80.87 %
(5.403) 		15.15 %
(1.012) 		3.98 %
(266)
MailerLite 80.12 %
(5.395) 		15.55 %
(1.047) 		4.34 %
(292)
Constant Contact 79.17 %
(5.291) 		16.70 %
(1.116) 		4.13 %
(276)
SendPulse 77.72 %
(5.407) 		17.64 %
(1.227) 		4.64 %
(323)
Clever Elements 76.40 %
(5.189) 		18.88 %
(1.282) 		4.73 %
(321)
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SendInBlue email deliverability rates providers comparison 2023 (May)
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Email deliverability by category

The delivery of the emails with SendInBlue in the categories Home & Garden, Clothing, Other, Elektronics and Pets resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Finance, Job & Career, Health, Sport & Fitness and Dating.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Home & Garden 520444631385.38 %12.12 %2.50 %
Clothing 538453652084.20 %12.08 %3.72 %
Other 475398621583.79 %13.05 %3.16 %
Elektronics 508425681583.66 %13.39 %2.95 %
Pets 568475761783.63 %13.38 %2.99 %
Food & Drink 560463702782.68 %12.50 %4.82 %
Entertainment 508415741981.69 %14.57 %3.74 %
Cosmetics & Beauty 518420762281.08 %14.67 %4.25 %
Dating 529422852279.77 %16.07 %4.16 %
Sport & Fitness 469374732279.74 %15.57 %4.69 %
Health 536427832679.66 %15.49 %4.85 %
Job & Career 545432922179.27 %16.88 %3.85 %
Finance 532420872578.95 %16.35 %4.70 %
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SendInBlue email deliverability by category 2023 (May)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with SendInBlue are Custom Mail, GMX Mail and ProtonMail. The delivery rates were worst for the email providers Gmail, Outlook Mail and AOL Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 661557851984.27 %12.86 %2.87 %
GMX Mail 654551832084.25 %12.69 %3.06 %
ProtonMail 697583862883.64 %12.34 %4.02 %
Zoho Mail 687574882583.55 %12.81 %3.64 %
Mail.com 705578953281.99 %13.48 %4.54 %
Yahoo Mail 6965661062481.32 %15.23 %3.45 %
Yandex Mail 6715421082180.77 %16.10 %3.13 %
AOL Mail 6635341012880.54 %15.23 %4.22 %
Outlook Mail 6455131042879.53 %16.12 %4.34 %
Gmail 7275701183978.40 %16.23 %5.36 %
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SendInBlue email deliverability by email service provider 2023 (May)
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All email deliverability reports for SendInBlue

All available email deliverability reports for SendInBlue.

SendInBlue badges for website

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References and Resources

Further resources and references for SendInBlue.

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