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SendInBlue Email Deliverability Report for the year 2021 (December)

In this email deliverability report for SendInBlue (December 2021), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

There is a compact review of SendInBlue. It outlines the most important features of SendInBlue, answers some questions and also publishes user reviews.

Email deliverability for SendInBlue and other providers comparison

A total of 7.036 emails were sent with SendInBlue. A total of 5.592 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.146 emails ended up in the spam folder. 298 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
CampaignMonitor 6.8345.836
(85.40 %) 		760
(11.12 %) 		238
(3.48 %)
GetResponse 6.8215.794
(84.94 %) 		811
(11.89 %) 		216
(3.17 %)
ActiveCampaign 6.8245.769
(84.54 %) 		825
(12.09 %) 		230
(3.37 %)
CleverReach 6.7695.675
(83.84 %) 		880
(13.00 %) 		214
(3.16 %)
HubSpot 6.8355.719
(83.67 %) 		881
(12.89 %) 		235
(3.44 %)
Klick-Tipp 6.7255.604
(83.33 %) 		877
(13.04 %) 		244
(3.63 %)
Mailjet 6.8655.713
(83.22 %) 		896
(13.05 %) 		256
(3.73 %)
Moosend 6.8955.649
(81.93 %) 		959
(13.91 %) 		287
(4.16 %)
Rapidmail 6.7335.515
(81.91 %) 		932
(13.84 %) 		286
(4.25 %)
Mailify 6.7445.518
(81.82 %) 		965
(14.31 %) 		261
(3.87 %)
Benchmark Email 6.9465.678
(81.74 %) 		1.010
(14.54 %) 		258
(3.71 %)
MailChimp 6.6925.448
(81.41 %) 		978
(14.61 %) 		266
(3.97 %)
AWeber 6.7965.485
(80.71 %) 		1.026
(15.10 %) 		285
(4.19 %)
ConvertKit 6.9285.582
(80.57 %) 		1.052
(15.18 %) 		294
(4.24 %)
Constant Contact 6.6375.320
(80.16 %) 		1.034
(15.58 %) 		283
(4.26 %)
SendInBlue 7.0365.592
(79.48 %) 		1.146
(16.29 %) 		298
(4.24 %)
MailerLite 6.8845.463
(79.36 %) 		1.130
(16.41 %) 		291
(4.23 %)
SendPulse 6.9035.406
(78.31 %) 		1.180
(17.09 %) 		317
(4.59 %)
Clever Elements 6.9265.269
(76.08 %) 		1.312
(18.94 %) 		345
(4.98 %)
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SendInBlue email deliverability providers comparison 2021 (December)
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Email deliverability rates for SendInBlue and other providers comparison

79.48 % of 7.036 emails sent with SendInBlue ended up in the recipient's main mailbox. 16.29 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.24 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
CampaignMonitor 85.40 %
(5.836) 		11.12 %
(760) 		3.48 %
(238)
GetResponse 84.94 %
(5.794) 		11.89 %
(811) 		3.17 %
(216)
ActiveCampaign 84.54 %
(5.769) 		12.09 %
(825) 		3.37 %
(230)
CleverReach 83.84 %
(5.675) 		13.00 %
(880) 		3.16 %
(214)
HubSpot 83.67 %
(5.719) 		12.89 %
(881) 		3.44 %
(235)
Klick-Tipp 83.33 %
(5.604) 		13.04 %
(877) 		3.63 %
(244)
Mailjet 83.22 %
(5.713) 		13.05 %
(896) 		3.73 %
(256)
Moosend 81.93 %
(5.649) 		13.91 %
(959) 		4.16 %
(287)
Rapidmail 81.91 %
(5.515) 		13.84 %
(932) 		4.25 %
(286)
Mailify 81.82 %
(5.518) 		14.31 %
(965) 		3.87 %
(261)
Benchmark Email 81.74 %
(5.678) 		14.54 %
(1.010) 		3.71 %
(258)
MailChimp 81.41 %
(5.448) 		14.61 %
(978) 		3.97 %
(266)
AWeber 80.71 %
(5.485) 		15.10 %
(1.026) 		4.19 %
(285)
ConvertKit 80.57 %
(5.582) 		15.18 %
(1.052) 		4.24 %
(294)
Constant Contact 80.16 %
(5.320) 		15.58 %
(1.034) 		4.26 %
(283)
SendInBlue 79.48 %
(5.592) 		16.29 %
(1.146) 		4.24 %
(298)
MailerLite 79.36 %
(5.463) 		16.41 %
(1.130) 		4.23 %
(291)
SendPulse 78.31 %
(5.406) 		17.09 %
(1.180) 		4.59 %
(317)
Clever Elements 76.08 %
(5.269) 		18.94 %
(1.312) 		4.98 %
(345)
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SendInBlue email deliverability rates providers comparison 2021 (December)
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Email deliverability by category

The delivery of the emails with SendInBlue in the categories Home & Garden, Pets, Clothing, Entertainment and Food & Drink resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Job & Career, Finance, Health and Cosmetics & Beauty.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Home & Garden 568465822181.87 %14.44 %3.70 %
Pets 598488931781.61 %15.55 %2.84 %
Clothing 541441782281.52 %14.42 %4.07 %
Entertainment 491400771481.47 %15.68 %2.85 %
Food & Drink 540439772481.30 %14.26 %4.44 %
Sport & Fitness 5824701011180.76 %17.35 %1.89 %
Other 544435832679.96 %15.26 %4.78 %
Elektronics 565451852979.82 %15.04 %5.13 %
Cosmetics & Beauty 533419892578.61 %16.70 %4.69 %
Health 525411912378.29 %17.33 %4.38 %
Finance 5314111011977.40 %19.02 %3.58 %
Job & Career 509384943175.44 %18.47 %6.09 %
Dating 509378953674.26 %18.66 %7.07 %
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SendInBlue email deliverability by category 2021 (December)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with SendInBlue are ProtonMail, Custom Mail and GMX Mail. The delivery rates were worst for the email providers Gmail, Yandex Mail and AOL Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
ProtonMail 686567992082.65 %14.43 %2.92 %
Custom Mail 7265961022882.09 %14.05 %3.86 %
GMX Mail 7466121112382.04 %14.88 %3.08 %
Zoho Mail 6875591042481.37 %15.14 %3.49 %
Mail.com 7225741192979.50 %16.48 %4.02 %
Yahoo Mail 7075611222479.35 %17.26 %3.39 %
Outlook Mail 7235621273477.73 %17.57 %4.70 %
AOL Mail 7225591224177.42 %16.90 %5.68 %
Yandex Mail 6545021193376.76 %18.20 %5.05 %
Gmail 6635001214275.41 %18.25 %6.33 %
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SendInBlue email deliverability by email service provider 2021 (December)
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All email deliverability reports for SendInBlue

All available email deliverability reports for SendInBlue.

SendInBlue badges for website

The following badges for SendInBlue can be embedded into a website.

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References and Resources

Further resources and references for SendInBlue.

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