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SendInBlue Email Deliverability Report for the year 2021 (September)

In this email deliverability report for SendInBlue (September 2021), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

There is a compact review of SendInBlue. It outlines the most important features of SendInBlue, answers some questions and also publishes user reviews.

Email deliverability for SendInBlue and other providers comparison

A total of 6.775 emails were sent with SendInBlue. A total of 5.521 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.004 emails ended up in the spam folder. 250 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
ActiveCampaign 6.7645.853
(86.53 %) 		729
(10.78 %) 		182
(2.69 %)
GetResponse 6.9846.001
(85.92 %) 		749
(10.72 %) 		234
(3.35 %)
CampaignMonitor 6.6625.667
(85.06 %) 		786
(11.80 %) 		209
(3.14 %)
CleverReach 6.8445.788
(84.57 %) 		813
(11.88 %) 		243
(3.55 %)
Klick-Tipp 6.8825.766
(83.78 %) 		870
(12.64 %) 		246
(3.57 %)
Mailjet 6.7015.577
(83.23 %) 		882
(13.16 %) 		242
(3.61 %)
HubSpot 6.8395.678
(83.02 %) 		898
(13.13 %) 		263
(3.85 %)
Moosend 6.9095.722
(82.82 %) 		924
(13.37 %) 		263
(3.81 %)
Rapidmail 6.6295.478
(82.64 %) 		906
(13.67 %) 		245
(3.70 %)
Mailify 6.9305.684
(82.02 %) 		981
(14.16 %) 		265
(3.82 %)
AWeber 6.7095.494
(81.89 %) 		944
(14.07 %) 		271
(4.04 %)
SendInBlue 6.7755.521
(81.49 %) 		1.004
(14.82 %) 		250
(3.69 %)
Benchmark Email 6.6575.405
(81.19 %) 		997
(14.98 %) 		255
(3.83 %)
ConvertKit 6.8505.557
(81.12 %) 		1.025
(14.96 %) 		268
(3.91 %)
MailChimp 6.6735.333
(79.92 %) 		1.068
(16.00 %) 		272
(4.08 %)
Constant Contact 6.8675.410
(78.78 %) 		1.151
(16.76 %) 		306
(4.46 %)
MailerLite 6.9775.492
(78.72 %) 		1.164
(16.68 %) 		321
(4.60 %)
SendPulse 6.7455.243
(77.73 %) 		1.158
(17.17 %) 		344
(5.10 %)
Clever Elements 6.7155.165
(76.92 %) 		1.243
(18.51 %) 		307
(4.57 %)
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SendInBlue email deliverability providers comparison 2021 (September)
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Email deliverability rates for SendInBlue and other providers comparison

81.49 % of 6.775 emails sent with SendInBlue ended up in the recipient's main mailbox. 14.82 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.69 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
ActiveCampaign 86.53 %
(5.853) 		10.78 %
(729) 		2.69 %
(182)
GetResponse 85.92 %
(6.001) 		10.72 %
(749) 		3.35 %
(234)
CampaignMonitor 85.06 %
(5.667) 		11.80 %
(786) 		3.14 %
(209)
CleverReach 84.57 %
(5.788) 		11.88 %
(813) 		3.55 %
(243)
Klick-Tipp 83.78 %
(5.766) 		12.64 %
(870) 		3.57 %
(246)
Mailjet 83.23 %
(5.577) 		13.16 %
(882) 		3.61 %
(242)
HubSpot 83.02 %
(5.678) 		13.13 %
(898) 		3.85 %
(263)
Moosend 82.82 %
(5.722) 		13.37 %
(924) 		3.81 %
(263)
Rapidmail 82.64 %
(5.478) 		13.67 %
(906) 		3.70 %
(245)
Mailify 82.02 %
(5.684) 		14.16 %
(981) 		3.82 %
(265)
AWeber 81.89 %
(5.494) 		14.07 %
(944) 		4.04 %
(271)
SendInBlue 81.49 %
(5.521) 		14.82 %
(1.004) 		3.69 %
(250)
Benchmark Email 81.19 %
(5.405) 		14.98 %
(997) 		3.83 %
(255)
ConvertKit 81.12 %
(5.557) 		14.96 %
(1.025) 		3.91 %
(268)
MailChimp 79.92 %
(5.333) 		16.00 %
(1.068) 		4.08 %
(272)
Constant Contact 78.78 %
(5.410) 		16.76 %
(1.151) 		4.46 %
(306)
MailerLite 78.72 %
(5.492) 		16.68 %
(1.164) 		4.60 %
(321)
SendPulse 77.73 %
(5.243) 		17.17 %
(1.158) 		5.10 %
(344)
Clever Elements 76.92 %
(5.165) 		18.51 %
(1.243) 		4.57 %
(307)
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SendInBlue email deliverability rates providers comparison 2021 (September)
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Email deliverability by category

The delivery of the emails with SendInBlue in the categories Clothing, Home & Garden, Pets, Food & Drink and Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Cosmetics & Beauty, Finance, Dating, Job & Career and Sport & Fitness.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Clothing 536450701683.96 %13.06 %2.99 %
Home & Garden 538450701883.64 %13.01 %3.35 %
Pets 493412671483.57 %13.59 %2.84 %
Food & Drink 502417652083.07 %12.95 %3.98 %
Other 551457751982.94 %13.61 %3.45 %
Elektronics 525432781582.29 %14.86 %2.86 %
Health 547443861880.99 %15.72 %3.29 %
Entertainment 501405762080.84 %15.17 %3.99 %
Sport & Fitness 559450872280.50 %15.56 %3.94 %
Job & Career 486388811779.84 %16.67 %3.50 %
Dating 437348711879.63 %16.25 %4.12 %
Finance 533423892179.36 %16.70 %3.94 %
Cosmetics & Beauty 567446893278.66 %15.70 %5.64 %
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SendInBlue email deliverability by category 2021 (September)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with SendInBlue are Custom Mail, GMX Mail and Zoho Mail. The delivery rates were worst for the email providers Yandex Mail, Outlook Mail and AOL Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 660556842084.24 %12.73 %3.03 %
GMX Mail 654546882083.49 %13.46 %3.06 %
Zoho Mail 702585942383.33 %13.39 %3.28 %
ProtonMail 678564912383.19 %13.42 %3.39 %
Mail.com 675555962482.22 %14.22 %3.56 %
Gmail 6475241051880.99 %16.23 %2.78 %
Yahoo Mail 7105661143079.72 %16.06 %4.23 %
AOL Mail 6895491083279.68 %15.67 %4.64 %
Outlook Mail 6675281083179.16 %16.19 %4.65 %
Yandex Mail 6935481162979.08 %16.74 %4.18 %
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SendInBlue email deliverability by email service provider 2021 (September)
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All email deliverability reports for SendInBlue

All available email deliverability reports for SendInBlue.

SendInBlue badges for website

The following badges for SendInBlue can be embedded into a website.

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References and Resources

Further resources and references for SendInBlue.

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