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SendInBlue Email Deliverability Report for the year 2020 (May)

In this email deliverability report for SendInBlue (May 2020), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

There is a compact review of SendInBlue. It outlines the most important features of SendInBlue, answers some questions and also publishes user reviews.

Email deliverability for SendInBlue and other providers comparison

A total of 8.374 emails were sent with SendInBlue. A total of 4.995 emails were delivered to the recipient's main mailbox. Of all emails sent, 3.125 emails ended up in the spam folder. 254 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 8.0396.094
(75.81 %) 		1.875
(23.32 %) 		70
(0.87 %)
CleverReach 8.2386.159
(74.76 %) 		1.947
(23.63 %) 		132
(1.60 %)
Clever Elements 8.1456.010
(73.79 %) 		2.024
(24.85 %) 		111
(1.36 %)
AWeber 8.0175.896
(73.54 %) 		1.969
(24.56 %) 		152
(1.90 %)
HubSpot 8.4365.907
(70.02 %) 		2.350
(27.86 %) 		179
(2.12 %)
MailChimp 8.2315.735
(69.68 %) 		2.327
(28.27 %) 		169
(2.05 %)
Klick-Tipp 8.0675.561
(68.94 %) 		2.417
(29.96 %) 		89
(1.10 %)
Moosend 8.1265.513
(67.84 %) 		2.460
(30.27 %) 		153
(1.88 %)
Constant Contact 8.3025.623
(67.73 %) 		2.425
(29.21 %) 		254
(3.06 %)
Benchmark Email 7.8215.262
(67.28 %) 		2.256
(28.85 %) 		303
(3.87 %)
CampaignMonitor 8.1235.404
(66.53 %) 		2.574
(31.69 %) 		145
(1.79 %)
Rapidmail 7.9455.265
(66.27 %) 		2.573
(32.39 %) 		107
(1.35 %)
MailerLite 8.2035.416
(66.02 %) 		2.639
(32.17 %) 		148
(1.80 %)
SendPulse 7.9165.162
(65.21 %) 		2.684
(33.91 %) 		70
(0.88 %)
Mailjet 8.0465.192
(64.53 %) 		2.713
(33.72 %) 		141
(1.75 %)
ActiveCampaign 8.4525.395
(63.83 %) 		2.907
(34.39 %) 		150
(1.77 %)
Mailify 7.8574.944
(62.92 %) 		2.782
(35.41 %) 		131
(1.67 %)
ConvertKit 8.3075.146
(61.95 %) 		2.976
(35.83 %) 		185
(2.23 %)
SendInBlue 8.3744.995
(59.65 %) 		3.125
(37.32 %) 		254
(3.03 %)
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SendInBlue email deliverability providers comparison 2020 (May)
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Email deliverability rates for SendInBlue and other providers comparison

59.65 % of 8.374 emails sent with SendInBlue ended up in the recipient's main mailbox. 37.32 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.03 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 75.81 %
(6.094) 		23.32 %
(1.875) 		0.87 %
(70)
CleverReach 74.76 %
(6.159) 		23.63 %
(1.947) 		1.60 %
(132)
Clever Elements 73.79 %
(6.010) 		24.85 %
(2.024) 		1.36 %
(111)
AWeber 73.54 %
(5.896) 		24.56 %
(1.969) 		1.90 %
(152)
HubSpot 70.02 %
(5.907) 		27.86 %
(2.350) 		2.12 %
(179)
MailChimp 69.68 %
(5.735) 		28.27 %
(2.327) 		2.05 %
(169)
Klick-Tipp 68.94 %
(5.561) 		29.96 %
(2.417) 		1.10 %
(89)
Moosend 67.84 %
(5.513) 		30.27 %
(2.460) 		1.88 %
(153)
Constant Contact 67.73 %
(5.623) 		29.21 %
(2.425) 		3.06 %
(254)
Benchmark Email 67.28 %
(5.262) 		28.85 %
(2.256) 		3.87 %
(303)
CampaignMonitor 66.53 %
(5.404) 		31.69 %
(2.574) 		1.79 %
(145)
Rapidmail 66.27 %
(5.265) 		32.39 %
(2.573) 		1.35 %
(107)
MailerLite 66.02 %
(5.416) 		32.17 %
(2.639) 		1.80 %
(148)
SendPulse 65.21 %
(5.162) 		33.91 %
(2.684) 		0.88 %
(70)
Mailjet 64.53 %
(5.192) 		33.72 %
(2.713) 		1.75 %
(141)
ActiveCampaign 63.83 %
(5.395) 		34.39 %
(2.907) 		1.77 %
(150)
Mailify 62.92 %
(4.944) 		35.41 %
(2.782) 		1.67 %
(131)
ConvertKit 61.95 %
(5.146) 		35.83 %
(2.976) 		2.23 %
(185)
SendInBlue 59.65 %
(4.995) 		37.32 %
(3.125) 		3.03 %
(254)
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SendInBlue email deliverability rates providers comparison 2020 (May)
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Email deliverability by category

The delivery of the emails with SendInBlue in the categories Food & Drink, Home & Garden, Clothing, Pets and Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Health, Elektronics and Sport & Fitness.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Food & Drink 6133991971765.09 %32.14 %2.77 %
Home & Garden 6594242152064.34 %32.63 %3.03 %
Clothing 5603601841664.29 %32.86 %2.86 %
Pets 7344692422363.90 %32.97 %3.13 %
Other 7144532392263.45 %33.47 %3.08 %
Entertainment 6453842421959.53 %37.52 %2.95 %
Cosmetics & Beauty 6333752382059.24 %37.60 %3.16 %
Job & Career 7224272722359.14 %37.67 %3.19 %
Sport & Fitness 6673932532158.92 %37.93 %3.15 %
Elektronics 5823422221858.76 %38.14 %3.09 %
Health 6543592761954.89 %42.20 %2.91 %
Finance 5282892241554.73 %42.42 %2.84 %
Dating 6633213212148.42 %48.42 %3.17 %
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SendInBlue email deliverability by category 2020 (May)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with SendInBlue are Custom Mail, Mail.com and Zoho Mail. The delivery rates were worst for the email providers Gmail, GMX Mail and Outlook Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 7064532302364.16 %32.58 %3.26 %
Mail.com 9295793212962.33 %34.55 %3.12 %
Zoho Mail 7624742672162.20 %35.04 %2.76 %
Yahoo Mail 7964892842361.43 %35.68 %2.89 %
AOL Mail 9095523292860.73 %36.19 %3.08 %
ProtonMail 8505113142560.12 %36.94 %2.94 %
Yandex Mail 7734612902259.64 %37.52 %2.85 %
Outlook Mail 9165233652857.10 %39.85 %3.06 %
GMX Mail 8454823362757.04 %39.76 %3.20 %
Gmail 8884713892853.04 %43.81 %3.15 %
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SendInBlue email deliverability by email service provider 2020 (May)
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All email deliverability reports for SendInBlue

All available email deliverability reports for SendInBlue.

SendInBlue badges for website

The following badges for SendInBlue can be embedded into a website.

SendInBlue
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References and Resources

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