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SendInBlue Email Deliverability Report for the year 2020 (March)

In this email deliverability report for SendInBlue (March 2020), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

There is a compact review of SendInBlue. It outlines the most important features of SendInBlue, answers some questions and also publishes user reviews.

Email deliverability for SendInBlue and other providers comparison

A total of 8.314 emails were sent with SendInBlue. A total of 5.622 emails were delivered to the recipient's main mailbox. Of all emails sent, 2.471 emails ended up in the spam folder. 221 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 7.7796.016
(77.34 %) 		1.676
(21.55 %) 		87
(1.12 %)
ActiveCampaign 7.7465.944
(76.74 %) 		1.743
(22.50 %) 		59
(0.76 %)
Clever Elements 7.9955.708
(71.39 %) 		2.153
(26.93 %) 		134
(1.68 %)
Newsletter2Go 8.1675.817
(71.23 %) 		2.258
(27.65 %) 		92
(1.13 %)
CampaignMonitor 8.2775.873
(70.96 %) 		2.294
(27.72 %) 		110
(1.33 %)
AWeber 8.3595.916
(70.77 %) 		2.326
(27.83 %) 		117
(1.40 %)
CleverReach 8.5205.980
(70.19 %) 		2.443
(28.67 %) 		97
(1.14 %)
Mailjet 8.0295.587
(69.59 %) 		2.331
(29.03 %) 		111
(1.38 %)
MailerLite 8.0495.597
(69.54 %) 		2.313
(28.74 %) 		139
(1.73 %)
Rapidmail 8.1645.625
(68.90 %) 		2.378
(29.13 %) 		161
(1.97 %)
Klick-Tipp 7.9475.463
(68.74 %) 		2.410
(30.33 %) 		74
(0.93 %)
SendPulse 8.1565.537
(67.89 %) 		2.532
(31.04 %) 		87
(1.07 %)
SendInBlue 8.3145.622
(67.62 %) 		2.471
(29.72 %) 		221
(2.66 %)
HubSpot 7.8285.170
(66.04 %) 		2.554
(32.63 %) 		104
(1.33 %)
MailChimp 8.1825.206
(63.63 %) 		2.724
(33.29 %) 		252
(3.08 %)
Benchmark Email 8.3015.239
(63.11 %) 		2.805
(33.79 %) 		257
(3.10 %)
Moosend 8.0875.082
(62.84 %) 		2.852
(35.27 %) 		153
(1.89 %)
Mailify 8.2205.133
(62.45 %) 		2.961
(36.02 %) 		126
(1.53 %)
ConvertKit 8.1584.768
(58.45 %) 		3.138
(38.47 %) 		252
(3.09 %)
Constant Contact 8.5044.838
(56.89 %) 		3.436
(40.40 %) 		230
(2.70 %)
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SendInBlue email deliverability providers comparison 2020 (March)
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Email deliverability rates for SendInBlue and other providers comparison

67.62 % of 8.314 emails sent with SendInBlue ended up in the recipient's main mailbox. 29.72 % of all emails were moved from the email providers to the spam folder after successful delivery. 2.66 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 77.34 %
(6.016) 		21.55 %
(1.676) 		1.12 %
(87)
ActiveCampaign 76.74 %
(5.944) 		22.50 %
(1.743) 		0.76 %
(59)
Clever Elements 71.39 %
(5.708) 		26.93 %
(2.153) 		1.68 %
(134)
Newsletter2Go 71.23 %
(5.817) 		27.65 %
(2.258) 		1.13 %
(92)
CampaignMonitor 70.96 %
(5.873) 		27.72 %
(2.294) 		1.33 %
(110)
AWeber 70.77 %
(5.916) 		27.83 %
(2.326) 		1.40 %
(117)
CleverReach 70.19 %
(5.980) 		28.67 %
(2.443) 		1.14 %
(97)
Mailjet 69.59 %
(5.587) 		29.03 %
(2.331) 		1.38 %
(111)
MailerLite 69.54 %
(5.597) 		28.74 %
(2.313) 		1.73 %
(139)
Rapidmail 68.90 %
(5.625) 		29.13 %
(2.378) 		1.97 %
(161)
Klick-Tipp 68.74 %
(5.463) 		30.33 %
(2.410) 		0.93 %
(74)
SendPulse 67.89 %
(5.537) 		31.04 %
(2.532) 		1.07 %
(87)
SendInBlue 67.62 %
(5.622) 		29.72 %
(2.471) 		2.66 %
(221)
HubSpot 66.04 %
(5.170) 		32.63 %
(2.554) 		1.33 %
(104)
MailChimp 63.63 %
(5.206) 		33.29 %
(2.724) 		3.08 %
(252)
Benchmark Email 63.11 %
(5.239) 		33.79 %
(2.805) 		3.10 %
(257)
Moosend 62.84 %
(5.082) 		35.27 %
(2.852) 		1.89 %
(153)
Mailify 62.45 %
(5.133) 		36.02 %
(2.961) 		1.53 %
(126)
ConvertKit 58.45 %
(4.768) 		38.47 %
(3.138) 		3.09 %
(252)
Constant Contact 56.89 %
(4.838) 		40.40 %
(3.436) 		2.70 %
(230)
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SendInBlue email deliverability rates providers comparison 2020 (March)
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Email deliverability by category

The delivery of the emails with SendInBlue in the categories Clothing, Food & Drink, Other, Pets and Home & Garden resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Health, Finance, Entertainment and Cosmetics & Beauty.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Clothing 7285241851971.98 %25.41 %2.61 %
Food & Drink 6024331541571.93 %25.58 %2.49 %
Other 5944261511771.72 %25.42 %2.86 %
Pets 5884191551471.26 %26.36 %2.38 %
Home & Garden 7235151872171.23 %25.86 %2.90 %
Sport & Fitness 5533801581568.72 %28.57 %2.71 %
Elektronics 6274261851667.94 %29.51 %2.55 %
Job & Career 5773921711467.94 %29.64 %2.43 %
Cosmetics & Beauty 7525072232267.42 %29.65 %2.93 %
Entertainment 6434331931767.34 %30.02 %2.64 %
Finance 6784272341762.98 %34.51 %2.51 %
Health 5983692131661.71 %35.62 %2.68 %
Dating 6513712621856.99 %40.25 %2.76 %
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SendInBlue email deliverability by category 2020 (March)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with SendInBlue are Custom Mail, Mail.com and Zoho Mail. The delivery rates were worst for the email providers Gmail, Outlook Mail and GMX Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 8406042132371.90 %25.36 %2.74 %
Mail.com 7845512122170.28 %27.04 %2.68 %
Zoho Mail 9526592692469.22 %28.26 %2.52 %
AOL Mail 7505192131869.20 %28.40 %2.40 %
ProtonMail 7044812061768.32 %29.26 %2.41 %
Yahoo Mail 8525792492467.96 %29.23 %2.82 %
Yandex Mail 8945962732566.67 %30.54 %2.80 %
GMX Mail 8755782732466.06 %31.20 %2.74 %
Outlook Mail 7554832522063.97 %33.38 %2.65 %
Gmail 9085723112563.00 %34.25 %2.75 %
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SendInBlue email deliverability by email service provider 2020 (March)
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All email deliverability reports for SendInBlue

All available email deliverability reports for SendInBlue.

SendInBlue badges for website

The following badges for SendInBlue can be embedded into a website.

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References and Resources

Further resources and references for SendInBlue.

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