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SendInBlue Email Deliverability Report

In this email deliverability report for SendInBlue, there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

There is a compact review of SendInBlue. It outlines the most important features of SendInBlue, answers some questions and also publishes user reviews.

Email deliverability for SendInBlue and other providers comparison

A total of 402.780 emails were sent with SendInBlue. A total of 303.984 emails were delivered to the recipient's main mailbox. Of all emails sent, 83.770 emails ended up in the spam folder. 15.026 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
Amazon SES 44.32837.888
(85.47 %) 		5.018
(11.32 %) 		1.422
(3.21 %)
Kit 44.41637.223
(83.81 %) 		5.651
(12.72 %) 		1.542
(3.47 %)
Mailgun 44.01736.811
(83.63 %) 		5.653
(12.84 %) 		1.553
(3.53 %)
GetResponse 438.550364.312
(83.07 %) 		62.305
(14.21 %) 		11.933
(2.72 %)
Postmark 44.30836.117
(81.51 %) 		6.404
(14.45 %) 		1.787
(4.03 %)
ActiveCampaign 438.443357.292
(81.49 %) 		69.479
(15.85 %) 		11.672
(2.66 %)
mailtrap 44.82536.495
(81.42 %) 		6.591
(14.70 %) 		1.739
(3.88 %)
CleverReach 437.709356.105
(81.36 %) 		68.912
(15.74 %) 		12.692
(2.90 %)
CampaignMonitor 437.742351.400
(80.28 %) 		73.529
(16.80 %) 		12.813
(2.93 %)
Klick-Tipp 437.246350.700
(80.21 %) 		73.945
(16.91 %) 		12.601
(2.88 %)
AWeber 437.413350.289
(80.08 %) 		73.105
(16.71 %) 		14.019
(3.20 %)
Mailjet 438.019348.262
(79.51 %) 		76.745
(17.52 %) 		13.012
(2.97 %)
SendGrid 44.63035.409
(79.34 %) 		7.341
(16.45 %) 		1.880
(4.21 %)
Sarbacane 53.20242.014
(78.97 %) 		8.822
(16.58 %) 		2.366
(4.45 %)
Rapidmail 436.190343.348
(78.72 %) 		79.100
(18.13 %) 		13.742
(3.15 %)
HubSpot 438.861345.114
(78.64 %) 		80.069
(18.24 %) 		13.678
(3.12 %)
Moosend 437.211343.138
(78.48 %) 		79.424
(18.17 %) 		14.649
(3.35 %)
Brevo 44.15834.180
(77.40 %) 		7.863
(17.81 %) 		2.115
(4.79 %)
Mailify 393.150302.866
(77.04 %) 		76.964
(19.58 %) 		13.320
(3.39 %)
MailChimp 436.716334.666
(76.63 %) 		85.970
(19.69 %) 		16.080
(3.68 %)
ConvertKit 394.406302.081
(76.59 %) 		78.208
(19.83 %) 		14.117
(3.58 %)
Clever Elements 437.179334.402
(76.49 %) 		85.777
(19.62 %) 		17.000
(3.89 %)
Benchmark Email 439.266333.419
(75.90 %) 		88.752
(20.20 %) 		17.095
(3.89 %)
SendInBlue 402.780303.984
(75.47 %) 		83.770
(20.80 %) 		15.026
(3.73 %)
Constant Contact 438.027330.244
(75.39 %) 		90.425
(20.64 %) 		17.358
(3.96 %)
MailerLite 437.416329.481
(75.32 %) 		90.984
(20.80 %) 		16.951
(3.88 %)
SendPulse 439.390330.501
(75.22 %) 		92.288
(21.00 %) 		16.601
(3.78 %)
Newsletter2Go 40.83828.449
(69.66 %) 		11.943
(29.24 %) 		446
(1.09 %)
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SendInBlue email deliverability providers comparison
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Email deliverability rates for SendInBlue and other providers comparison

75.47 % of 402.780 emails sent with SendInBlue ended up in the recipient's main mailbox. 20.80 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.73 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
Amazon SES 85.47 %
(37.888) 		11.32 %
(5.018) 		3.21 %
(1.422)
Kit 83.81 %
(37.223) 		12.72 %
(5.651) 		3.47 %
(1.542)
Mailgun 83.63 %
(36.811) 		12.84 %
(5.653) 		3.53 %
(1.553)
GetResponse 83.07 %
(364.312) 		14.21 %
(62.305) 		2.72 %
(11.933)
Postmark 81.51 %
(36.117) 		14.45 %
(6.404) 		4.03 %
(1.787)
ActiveCampaign 81.49 %
(357.292) 		15.85 %
(69.479) 		2.66 %
(11.672)
mailtrap 81.42 %
(36.495) 		14.70 %
(6.591) 		3.88 %
(1.739)
CleverReach 81.36 %
(356.105) 		15.74 %
(68.912) 		2.90 %
(12.692)
CampaignMonitor 80.28 %
(351.400) 		16.80 %
(73.529) 		2.93 %
(12.813)
Klick-Tipp 80.21 %
(350.700) 		16.91 %
(73.945) 		2.88 %
(12.601)
AWeber 80.08 %
(350.289) 		16.71 %
(73.105) 		3.20 %
(14.019)
Mailjet 79.51 %
(348.262) 		17.52 %
(76.745) 		2.97 %
(13.012)
SendGrid 79.34 %
(35.409) 		16.45 %
(7.341) 		4.21 %
(1.880)
Sarbacane 78.97 %
(42.014) 		16.58 %
(8.822) 		4.45 %
(2.366)
Rapidmail 78.72 %
(343.348) 		18.13 %
(79.100) 		3.15 %
(13.742)
HubSpot 78.64 %
(345.114) 		18.24 %
(80.069) 		3.12 %
(13.678)
Moosend 78.48 %
(343.138) 		18.17 %
(79.424) 		3.35 %
(14.649)
Brevo 77.40 %
(34.180) 		17.81 %
(7.863) 		4.79 %
(2.115)
Mailify 77.04 %
(302.866) 		19.58 %
(76.964) 		3.39 %
(13.320)
MailChimp 76.63 %
(334.666) 		19.69 %
(85.970) 		3.68 %
(16.080)
ConvertKit 76.59 %
(302.081) 		19.83 %
(78.208) 		3.58 %
(14.117)
Clever Elements 76.49 %
(334.402) 		19.62 %
(85.777) 		3.89 %
(17.000)
Benchmark Email 75.90 %
(333.419) 		20.20 %
(88.752) 		3.89 %
(17.095)
SendInBlue 75.47 %
(303.984) 		20.80 %
(83.770) 		3.73 %
(15.026)
Constant Contact 75.39 %
(330.244) 		20.64 %
(90.425) 		3.96 %
(17.358)
MailerLite 75.32 %
(329.481) 		20.80 %
(90.984) 		3.88 %
(16.951)
SendPulse 75.22 %
(330.501) 		21.00 %
(92.288) 		3.78 %
(16.601)
Newsletter2Go 69.66 %
(28.449) 		29.24 %
(11.943) 		1.09 %
(446)
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Email deliverability by category

The delivery of the emails with SendInBlue in the categories Clothing, Home & Garden, Food & Drink, Pets and Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Health, Job & Career and Sport & Fitness.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Clothing 30.96724.3405.5731.05478.60 %18.00 %3.40 %
Home & Garden 31.43524.6845.7241.02778.52 %18.21 %3.27 %
Food & Drink 31.62624.7705.8071.04978.32 %18.36 %3.32 %
Pets 31.30024.2995.9241.07777.63 %18.93 %3.44 %
Other 30.68923.7885.7981.10377.51 %18.89 %3.59 %
Elektronics 30.89523.5686.2541.07376.28 %20.24 %3.47 %
Cosmetics & Beauty 30.99523.2786.4951.22275.10 %20.95 %3.94 %
Entertainment 31.02723.2936.5801.15475.07 %21.21 %3.72 %
Sport & Fitness 30.50022.7716.5211.20874.66 %21.38 %3.96 %
Job & Career 30.76122.6186.8891.25473.53 %22.40 %4.08 %
Health 30.97422.5527.1771.24572.81 %23.17 %4.02 %
Finance 31.00122.3487.3191.33472.09 %23.61 %4.30 %
Dating 30.61021.6757.7091.22670.81 %25.18 %4.01 %
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with SendInBlue are Tuta, Juno.com and Custom Mail. The delivery rates were worst for the email providers Gmail, Outlook Mail and Yandex Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Tuta 7255951062482.07 %14.62 %3.31 %
Juno.com 690561983181.30 %14.20 %4.49 %
Custom Mail 40.29131.5747.3321.38578.36 %18.20 %3.44 %
Zoho Mail 39.82330.7967.6351.39277.33 %19.17 %3.50 %
ProtonMail 40.37331.1307.8171.42677.11 %19.36 %3.53 %
Mail.com 40.08530.6278.0071.45176.41 %19.98 %3.62 %
GMX Mail 39.88430.4008.0971.38776.22 %20.30 %3.48 %
Yahoo Mail 39.62329.8618.2661.49675.36 %20.86 %3.78 %
iCloud Mail 7125351413675.14 %19.80 %5.06 %
AOL Mail 40.40330.2198.5921.59274.79 %21.27 %3.94 %
Yandex Mail 39.96429.4958.9081.56173.80 %22.29 %3.91 %
Outlook Mail 39.33528.7958.9461.59473.20 %22.74 %4.05 %
Gmail 40.87229.3969.8251.65171.92 %24.04 %4.04 %
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All email deliverability reports for SendInBlue

All available email deliverability reports for SendInBlue.

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References and Resources

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