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HubSpot Email Deliverability Report for the year 2024 (June)
In this email deliverability report for HubSpot (June 2024), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.
Email deliverability for HubSpot and other providers comparison
A total of 8.707 emails were sent with HubSpot. A total of 7.317 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.092 emails ended up in the spam folder. 298 emails were lost on the way to the recipients.
| Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
|---|---|---|---|---|
| GetResponse | 8.989 | 7.623 (84.80 %) | 1.058 (11.77 %) | 308 (3.43 %) |
| ActiveCampaign | 8.929 | 7.520 (84.22 %) | 1.107 (12.40 %) | 302 (3.38 %) |
| HubSpot | 8.707 | 7.317 (84.04 %) | 1.092 (12.54 %) | 298 (3.42 %) |
| Kit | 8.857 | 7.409 (83.65 %) | 1.114 (12.58 %) | 334 (3.77 %) |
| Mailjet | 9.006 | 7.515 (83.44 %) | 1.169 (12.98 %) | 322 (3.58 %) |
| CleverReach | 8.921 | 7.431 (83.30 %) | 1.191 (13.35 %) | 299 (3.35 %) |
| Mailgun | 8.801 | 7.331 (83.30 %) | 1.140 (12.95 %) | 330 (3.75 %) |
| Amazon SES | 8.930 | 7.419 (83.08 %) | 1.179 (13.20 %) | 332 (3.72 %) |
| AWeber | 8.745 | 7.237 (82.76 %) | 1.190 (13.61 %) | 318 (3.64 %) |
| CampaignMonitor | 8.860 | 7.327 (82.70 %) | 1.201 (13.56 %) | 332 (3.75 %) |
| Rapidmail | 8.761 | 7.234 (82.57 %) | 1.221 (13.94 %) | 306 (3.49 %) |
| Moosend | 8.779 | 7.137 (81.30 %) | 1.273 (14.50 %) | 369 (4.20 %) |
| SendGrid | 8.948 | 7.254 (81.07 %) | 1.355 (15.14 %) | 339 (3.79 %) |
| mailtrap | 9.079 | 7.346 (80.91 %) | 1.343 (14.79 %) | 390 (4.30 %) |
| Postmark | 8.760 | 7.088 (80.91 %) | 1.300 (14.84 %) | 372 (4.25 %) |
| Benchmark Email | 8.664 | 7.000 (80.79 %) | 1.323 (15.27 %) | 341 (3.94 %) |
| Klick-Tipp | 8.856 | 7.136 (80.58 %) | 1.336 (15.09 %) | 384 (4.34 %) |
| MailChimp | 8.807 | 7.041 (79.95 %) | 1.377 (15.64 %) | 389 (4.42 %) |
| SendInBlue | 9.108 | 7.245 (79.55 %) | 1.463 (16.06 %) | 400 (4.39 %) |
| Constant Contact | 9.116 | 7.145 (78.38 %) | 1.554 (17.05 %) | 417 (4.57 %) |
| MailerLite | 8.970 | 7.011 (78.16 %) | 1.545 (17.22 %) | 414 (4.62 %) |
| Sarbacane | 9.055 | 7.066 (78.03 %) | 1.540 (17.01 %) | 449 (4.96 %) |
| SendPulse | 8.820 | 6.838 (77.53 %) | 1.557 (17.65 %) | 425 (4.82 %) |
| Clever Elements | 9.045 | 6.825 (75.46 %) | 1.741 (19.25 %) | 479 (5.30 %) |
Email deliverability rates for HubSpot and other providers comparison
84.04 % of 8.707 emails sent with HubSpot ended up in the recipient's main mailbox. 12.54 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.42 % of all emails sent did not reach the recipients.
| Provider | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|
| GetResponse | 84.80 % (7.623) | 11.77 % (1.058) | 3.43 % (308) |
| ActiveCampaign | 84.22 % (7.520) | 12.40 % (1.107) | 3.38 % (302) |
| HubSpot | 84.04 % (7.317) | 12.54 % (1.092) | 3.42 % (298) |
| Kit | 83.65 % (7.409) | 12.58 % (1.114) | 3.77 % (334) |
| Mailjet | 83.44 % (7.515) | 12.98 % (1.169) | 3.58 % (322) |
| CleverReach | 83.30 % (7.431) | 13.35 % (1.191) | 3.35 % (299) |
| Mailgun | 83.30 % (7.331) | 12.95 % (1.140) | 3.75 % (330) |
| Amazon SES | 83.08 % (7.419) | 13.20 % (1.179) | 3.72 % (332) |
| AWeber | 82.76 % (7.237) | 13.61 % (1.190) | 3.64 % (318) |
| CampaignMonitor | 82.70 % (7.327) | 13.56 % (1.201) | 3.75 % (332) |
| Rapidmail | 82.57 % (7.234) | 13.94 % (1.221) | 3.49 % (306) |
| Moosend | 81.30 % (7.137) | 14.50 % (1.273) | 4.20 % (369) |
| SendGrid | 81.07 % (7.254) | 15.14 % (1.355) | 3.79 % (339) |
| mailtrap | 80.91 % (7.346) | 14.79 % (1.343) | 4.30 % (390) |
| Postmark | 80.91 % (7.088) | 14.84 % (1.300) | 4.25 % (372) |
| Benchmark Email | 80.79 % (7.000) | 15.27 % (1.323) | 3.94 % (341) |
| Klick-Tipp | 80.58 % (7.136) | 15.09 % (1.336) | 4.34 % (384) |
| MailChimp | 79.95 % (7.041) | 15.64 % (1.377) | 4.42 % (389) |
| SendInBlue | 79.55 % (7.245) | 16.06 % (1.463) | 4.39 % (400) |
| Constant Contact | 78.38 % (7.145) | 17.05 % (1.554) | 4.57 % (417) |
| MailerLite | 78.16 % (7.011) | 17.22 % (1.545) | 4.62 % (414) |
| Sarbacane | 78.03 % (7.066) | 17.01 % (1.540) | 4.96 % (449) |
| SendPulse | 77.53 % (6.838) | 17.65 % (1.557) | 4.82 % (425) |
| Clever Elements | 75.46 % (6.825) | 19.25 % (1.741) | 5.30 % (479) |
Email deliverability by category
The delivery of the emails with HubSpot in the categories Home & Garden, Other, Elektronics, Pets and Food & Drink resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Job & Career, Finance, Health and Sport & Fitness.
| Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Home & Garden | 690 | 603 | 72 | 15 | 87.39 % | 10.43 % | 2.17 % |
| Other | 674 | 581 | 77 | 16 | 86.20 % | 11.42 % | 2.37 % |
| Elektronics | 648 | 557 | 73 | 18 | 85.96 % | 11.27 % | 2.78 % |
| Pets | 648 | 556 | 76 | 16 | 85.80 % | 11.73 % | 2.47 % |
| Food & Drink | 640 | 548 | 70 | 22 | 85.63 % | 10.94 % | 3.44 % |
| Clothing | 693 | 593 | 74 | 26 | 85.57 % | 10.68 % | 3.75 % |
| Cosmetics & Beauty | 688 | 579 | 87 | 22 | 84.16 % | 12.65 % | 3.20 % |
| Entertainment | 660 | 552 | 85 | 23 | 83.64 % | 12.88 % | 3.48 % |
| Sport & Fitness | 621 | 517 | 81 | 23 | 83.25 % | 13.04 % | 3.70 % |
| Health | 681 | 558 | 92 | 31 | 81.94 % | 13.51 % | 4.55 % |
| Finance | 676 | 550 | 100 | 26 | 81.36 % | 14.79 % | 3.85 % |
| Job & Career | 731 | 592 | 108 | 31 | 80.98 % | 14.77 % | 4.24 % |
| Dating | 657 | 531 | 97 | 29 | 80.82 % | 14.76 % | 4.41 % |
Email deliverability by email service provider
According to the test results, the three best email providers for highest delivery rates with HubSpot are ProtonMail, Custom Mail and Tuta. The delivery rates were worst for the email providers Gmail, iCloud Mail and Outlook Mail.
| Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| ProtonMail | 669 | 581 | 71 | 17 | 86.85 % | 10.61 % | 2.54 % |
| Custom Mail | 672 | 583 | 70 | 19 | 86.76 % | 10.42 % | 2.83 % |
| Tuta | 689 | 596 | 77 | 16 | 86.50 % | 11.18 % | 2.32 % |
| Juno.com | 703 | 608 | 75 | 20 | 86.49 % | 10.67 % | 2.84 % |
| GMX Mail | 709 | 605 | 80 | 24 | 85.33 % | 11.28 % | 3.39 % |
| Mail.com | 666 | 566 | 78 | 22 | 84.98 % | 11.71 % | 3.30 % |
| Zoho Mail | 695 | 588 | 79 | 28 | 84.60 % | 11.37 % | 4.03 % |
| Yahoo Mail | 677 | 570 | 88 | 19 | 84.19 % | 13.00 % | 2.81 % |
| AOL Mail | 657 | 552 | 85 | 20 | 84.02 % | 12.94 % | 3.04 % |
| Yandex Mail | 620 | 513 | 84 | 23 | 82.74 % | 13.55 % | 3.71 % |
| Outlook Mail | 677 | 555 | 95 | 27 | 81.98 % | 14.03 % | 3.99 % |
| iCloud Mail | 635 | 502 | 100 | 33 | 79.06 % | 15.75 % | 5.20 % |
| Gmail | 638 | 498 | 110 | 30 | 78.06 % | 17.24 % | 4.70 % |
All email deliverability reports for HubSpot
All available email deliverability reports for HubSpot.
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References and Resources
Further resources and references for HubSpot.
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