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HubSpot Email Deliverability Report for the year 2024 (April)

In this email deliverability report for HubSpot (April 2024), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for HubSpot and other providers comparison

A total of 6.910 emails were sent with HubSpot. A total of 5.806 emails were delivered to the recipient's main mailbox. Of all emails sent, 865 emails ended up in the spam folder. 239 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 6.9926.034
(86.30 %) 		755
(10.80 %) 		203
(2.90 %)
ActiveCampaign 6.8225.821
(85.33 %) 		787
(11.54 %) 		214
(3.14 %)
Rapidmail 6.7435.676
(84.18 %) 		834
(12.37 %) 		233
(3.46 %)
CampaignMonitor 6.7205.648
(84.05 %) 		849
(12.63 %) 		223
(3.32 %)
HubSpot 6.9105.806
(84.02 %) 		865
(12.52 %) 		239
(3.46 %)
Klick-Tipp 6.6705.585
(83.73 %) 		861
(12.91 %) 		224
(3.36 %)
CleverReach 6.7575.632
(83.35 %) 		875
(12.95 %) 		250
(3.70 %)
Mailjet 6.9305.751
(82.99 %) 		902
(13.02 %) 		277
(4.00 %)
ConvertKit 6.8255.656
(82.87 %) 		908
(13.30 %) 		261
(3.82 %)
Mailify 6.6955.527
(82.55 %) 		921
(13.76 %) 		247
(3.69 %)
Moosend 6.8745.636
(81.99 %) 		964
(14.02 %) 		274
(3.99 %)
AWeber 6.8085.548
(81.49 %) 		988
(14.51 %) 		272
(4.00 %)
Constant Contact 6.7515.447
(80.68 %) 		1.029
(15.24 %) 		275
(4.07 %)
SendInBlue 6.7715.447
(80.45 %) 		1.035
(15.29 %) 		289
(4.27 %)
MailerLite 6.7545.410
(80.10 %) 		1.075
(15.92 %) 		269
(3.98 %)
Benchmark Email 6.8465.476
(79.99 %) 		1.076
(15.72 %) 		294
(4.29 %)
MailChimp 6.7185.335
(79.41 %) 		1.085
(16.15 %) 		298
(4.44 %)
SendPulse 7.1095.538
(77.90 %) 		1.236
(17.39 %) 		335
(4.71 %)
Clever Elements 6.9055.354
(77.54 %) 		1.204
(17.44 %) 		347
(5.03 %)
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HubSpot email deliverability providers comparison 2024 (April)
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Email deliverability rates for HubSpot and other providers comparison

84.02 % of 6.910 emails sent with HubSpot ended up in the recipient's main mailbox. 12.52 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.46 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 86.30 %
(6.034) 		10.80 %
(755) 		2.90 %
(203)
ActiveCampaign 85.33 %
(5.821) 		11.54 %
(787) 		3.14 %
(214)
Rapidmail 84.18 %
(5.676) 		12.37 %
(834) 		3.46 %
(233)
CampaignMonitor 84.05 %
(5.648) 		12.63 %
(849) 		3.32 %
(223)
HubSpot 84.02 %
(5.806) 		12.52 %
(865) 		3.46 %
(239)
Klick-Tipp 83.73 %
(5.585) 		12.91 %
(861) 		3.36 %
(224)
CleverReach 83.35 %
(5.632) 		12.95 %
(875) 		3.70 %
(250)
Mailjet 82.99 %
(5.751) 		13.02 %
(902) 		4.00 %
(277)
ConvertKit 82.87 %
(5.656) 		13.30 %
(908) 		3.82 %
(261)
Mailify 82.55 %
(5.527) 		13.76 %
(921) 		3.69 %
(247)
Moosend 81.99 %
(5.636) 		14.02 %
(964) 		3.99 %
(274)
AWeber 81.49 %
(5.548) 		14.51 %
(988) 		4.00 %
(272)
Constant Contact 80.68 %
(5.447) 		15.24 %
(1.029) 		4.07 %
(275)
SendInBlue 80.45 %
(5.447) 		15.29 %
(1.035) 		4.27 %
(289)
MailerLite 80.10 %
(5.410) 		15.92 %
(1.075) 		3.98 %
(269)
Benchmark Email 79.99 %
(5.476) 		15.72 %
(1.076) 		4.29 %
(294)
MailChimp 79.41 %
(5.335) 		16.15 %
(1.085) 		4.44 %
(298)
SendPulse 77.90 %
(5.538) 		17.39 %
(1.236) 		4.71 %
(335)
Clever Elements 77.54 %
(5.354) 		17.44 %
(1.204) 		5.03 %
(347)
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HubSpot email deliverability rates providers comparison 2024 (April)
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Email deliverability by category

The delivery of the emails with HubSpot in the categories Food & Drink, Clothing, Home & Garden, Other and Elektronics resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Finance, Health, Job & Career, Dating and Sport & Fitness.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Food & Drink 527461551187.48 %10.44 %2.09 %
Clothing 496430521486.69 %10.48 %2.82 %
Home & Garden 501431531786.03 %10.58 %3.39 %
Other 550468661685.09 %12.00 %2.91 %
Elektronics 570484662084.91 %11.58 %3.51 %
Entertainment 525445661484.76 %12.57 %2.67 %
Pets 512433592084.57 %11.52 %3.91 %
Cosmetics & Beauty 510429641784.12 %12.55 %3.33 %
Sport & Fitness 566472771783.39 %13.60 %3.00 %
Dating 523428761981.84 %14.53 %3.63 %
Job & Career 540441792081.67 %14.63 %3.70 %
Health 514418692781.32 %13.42 %5.25 %
Finance 576466832780.90 %14.41 %4.69 %
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HubSpot email deliverability by category 2024 (April)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with HubSpot are Custom Mail, ProtonMail and Zoho Mail. The delivery rates were worst for the email providers Gmail, Yandex Mail and Yahoo Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 684599711487.57 %10.38 %2.05 %
ProtonMail 702604762286.04 %10.83 %3.13 %
Zoho Mail 663569732185.82 %11.01 %3.17 %
GMX Mail 722614822685.04 %11.36 %3.60 %
Mail.com 697591862084.79 %12.34 %2.87 %
AOL Mail 673564862383.80 %12.78 %3.42 %
Outlook Mail 670552942482.39 %14.03 %3.58 %
Yahoo Mail 694570933182.13 %13.40 %4.47 %
Yandex Mail 7165871032681.98 %14.39 %3.63 %
Gmail 6895561013280.70 %14.66 %4.64 %
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HubSpot email deliverability by email service provider 2024 (April)
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All email deliverability reports for HubSpot

All available email deliverability reports for HubSpot.

HubSpot badges for website

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HubSpot
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References and Resources

Further resources and references for HubSpot.

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