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HubSpot Email Deliverability Report for the year 2024 (May)

In this email deliverability report for HubSpot (May 2024), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for HubSpot and other providers comparison

A total of 6.649 emails were sent with HubSpot. A total of 5.488 emails were delivered to the recipient's main mailbox. Of all emails sent, 897 emails ended up in the spam folder. 264 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
ActiveCampaign 6.9236.005
(86.74 %) 		727
(10.50 %) 		191
(2.76 %)
CleverReach 6.7625.744
(84.95 %) 		797
(11.79 %) 		221
(3.27 %)
GetResponse 6.8355.800
(84.86 %) 		806
(11.79 %) 		229
(3.35 %)
Klick-Tipp 6.7065.643
(84.15 %) 		834
(12.44 %) 		229
(3.41 %)
CampaignMonitor 6.8675.725
(83.37 %) 		900
(13.11 %) 		242
(3.52 %)
Mailjet 6.9745.793
(83.07 %) 		925
(13.26 %) 		256
(3.67 %)
ConvertKit 6.9645.772
(82.88 %) 		941
(13.51 %) 		251
(3.60 %)
HubSpot 6.6495.488
(82.54 %) 		897
(13.49 %) 		264
(3.97 %)
Moosend 6.7935.588
(82.26 %) 		941
(13.85 %) 		264
(3.89 %)
Rapidmail 6.8365.616
(82.15 %) 		942
(13.78 %) 		278
(4.07 %)
Mailify 6.8185.599
(82.12 %) 		944
(13.85 %) 		275
(4.03 %)
AWeber 6.7855.553
(81.84 %) 		962
(14.18 %) 		270
(3.98 %)
Benchmark Email 6.9835.675
(81.27 %) 		1.028
(14.72 %) 		280
(4.01 %)
MailChimp 6.7495.453
(80.80 %) 		1.014
(15.02 %) 		282
(4.18 %)
SendInBlue 6.8575.509
(80.34 %) 		1.056
(15.40 %) 		292
(4.26 %)
MailerLite 6.9155.498
(79.51 %) 		1.131
(16.36 %) 		286
(4.14 %)
Sarbacane 8.7646.919
(78.95 %) 		1.465
(16.72 %) 		380
(4.34 %)
Constant Contact 6.8825.405
(78.54 %) 		1.171
(17.02 %) 		306
(4.45 %)
SendPulse 6.7655.274
(77.96 %) 		1.210
(17.89 %) 		281
(4.15 %)
Clever Elements 6.8405.186
(75.82 %) 		1.290
(18.86 %) 		364
(5.32 %)
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HubSpot email deliverability providers comparison 2024 (May)
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Email deliverability rates for HubSpot and other providers comparison

82.54 % of 6.649 emails sent with HubSpot ended up in the recipient's main mailbox. 13.49 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.97 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
ActiveCampaign 86.74 %
(6.005) 		10.50 %
(727) 		2.76 %
(191)
CleverReach 84.95 %
(5.744) 		11.79 %
(797) 		3.27 %
(221)
GetResponse 84.86 %
(5.800) 		11.79 %
(806) 		3.35 %
(229)
Klick-Tipp 84.15 %
(5.643) 		12.44 %
(834) 		3.41 %
(229)
CampaignMonitor 83.37 %
(5.725) 		13.11 %
(900) 		3.52 %
(242)
Mailjet 83.07 %
(5.793) 		13.26 %
(925) 		3.67 %
(256)
ConvertKit 82.88 %
(5.772) 		13.51 %
(941) 		3.60 %
(251)
HubSpot 82.54 %
(5.488) 		13.49 %
(897) 		3.97 %
(264)
Moosend 82.26 %
(5.588) 		13.85 %
(941) 		3.89 %
(264)
Rapidmail 82.15 %
(5.616) 		13.78 %
(942) 		4.07 %
(278)
Mailify 82.12 %
(5.599) 		13.85 %
(944) 		4.03 %
(275)
AWeber 81.84 %
(5.553) 		14.18 %
(962) 		3.98 %
(270)
Benchmark Email 81.27 %
(5.675) 		14.72 %
(1.028) 		4.01 %
(280)
MailChimp 80.80 %
(5.453) 		15.02 %
(1.014) 		4.18 %
(282)
SendInBlue 80.34 %
(5.509) 		15.40 %
(1.056) 		4.26 %
(292)
MailerLite 79.51 %
(5.498) 		16.36 %
(1.131) 		4.14 %
(286)
Sarbacane 78.95 %
(6.919) 		16.72 %
(1.465) 		4.34 %
(380)
Constant Contact 78.54 %
(5.405) 		17.02 %
(1.171) 		4.45 %
(306)
SendPulse 77.96 %
(5.274) 		17.89 %
(1.210) 		4.15 %
(281)
Clever Elements 75.82 %
(5.186) 		18.86 %
(1.290) 		5.32 %
(364)
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HubSpot email deliverability rates providers comparison 2024 (May)
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Email deliverability by category

The delivery of the emails with HubSpot in the categories Home & Garden, Clothing, Food & Drink, Elektronics and Pets resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Finance, Dating, Job & Career, Sport & Fitness and Health.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Home & Garden 484417541386.16 %11.16 %2.69 %
Clothing 552469641984.96 %11.59 %3.44 %
Food & Drink 496419572084.48 %11.49 %4.03 %
Elektronics 506424651783.79 %12.85 %3.36 %
Pets 555463712183.42 %12.79 %3.78 %
Other 513427642283.24 %12.48 %4.29 %
Entertainment 545450712482.57 %13.03 %4.40 %
Cosmetics & Beauty 482398651982.57 %13.49 %3.94 %
Health 520425781781.73 %15.00 %3.27 %
Sport & Fitness 499401742480.36 %14.83 %4.81 %
Job & Career 478384742080.33 %15.48 %4.18 %
Dating 506403792479.64 %15.61 %4.74 %
Finance 513408812479.53 %15.79 %4.68 %
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HubSpot email deliverability by category 2024 (May)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with HubSpot are Custom Mail, ProtonMail and GMX Mail. The delivery rates were worst for the email providers Outlook Mail, Yandex Mail and Gmail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 696598791985.92 %11.35 %2.73 %
ProtonMail 660558762684.55 %11.52 %3.94 %
GMX Mail 674567802784.12 %11.87 %4.01 %
Zoho Mail 649544802583.82 %12.33 %3.85 %
Yahoo Mail 680558952782.06 %13.97 %3.97 %
AOL Mail 606496872381.85 %14.36 %3.80 %
Mail.com 648530873181.79 %13.43 %4.78 %
Gmail 6745471042381.16 %15.43 %3.41 %
Yandex Mail 6855501043180.29 %15.18 %4.53 %
Outlook Mail 6775401053279.76 %15.51 %4.73 %
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HubSpot email deliverability by email service provider 2024 (May)
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All email deliverability reports for HubSpot

All available email deliverability reports for HubSpot.

HubSpot badges for website

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HubSpot
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References and Resources

Further resources and references for HubSpot.

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