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HubSpot Email Deliverability Report for the year 2023 (April)

In this email deliverability report for HubSpot (April 2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

There is a compact review of HubSpot. It outlines the most important features of HubSpot, answers some questions and also publishes user reviews.

Email deliverability for HubSpot and other providers comparison

A total of 7.125 emails were sent with HubSpot. A total of 5.978 emails were delivered to the recipient's main mailbox. Of all emails sent, 899 emails ended up in the spam folder. 248 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
Klick-Tipp 6.7185.749
(85.58 %) 		774
(11.52 %) 		195
(2.90 %)
ActiveCampaign 6.7935.808
(85.50 %) 		763
(11.23 %) 		222
(3.27 %)
CleverReach 6.9835.965
(85.42 %) 		798
(11.43 %) 		220
(3.15 %)
GetResponse 6.6965.693
(85.02 %) 		774
(11.56 %) 		229
(3.42 %)
Mailjet 6.9655.869
(84.26 %) 		843
(12.10 %) 		253
(3.63 %)
HubSpot 7.1255.978
(83.90 %) 		899
(12.62 %) 		248
(3.48 %)
CampaignMonitor 6.8595.748
(83.80 %) 		870
(12.68 %) 		241
(3.51 %)
Rapidmail 6.6275.517
(83.25 %) 		851
(12.84 %) 		259
(3.91 %)
Mailify 6.8875.685
(82.55 %) 		935
(13.58 %) 		267
(3.88 %)
Moosend 6.8845.639
(81.91 %) 		968
(14.06 %) 		277
(4.02 %)
AWeber 6.7035.471
(81.62 %) 		978
(14.59 %) 		254
(3.79 %)
Benchmark Email 6.8975.610
(81.34 %) 		1.010
(14.64 %) 		277
(4.02 %)
ConvertKit 6.8615.536
(80.69 %) 		1.026
(14.95 %) 		299
(4.36 %)
SendInBlue 6.7595.401
(79.91 %) 		1.102
(16.30 %) 		256
(3.79 %)
MailChimp 6.7965.400
(79.46 %) 		1.089
(16.02 %) 		307
(4.52 %)
Constant Contact 6.6745.303
(79.46 %) 		1.068
(16.00 %) 		303
(4.54 %)
SendPulse 6.6315.243
(79.07 %) 		1.103
(16.63 %) 		285
(4.30 %)
MailerLite 6.8985.432
(78.75 %) 		1.129
(16.37 %) 		337
(4.89 %)
Clever Elements 6.8225.251
(76.97 %) 		1.221
(17.90 %) 		350
(5.13 %)
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HubSpot email deliverability providers comparison 2023 (April)
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Email deliverability rates for HubSpot and other providers comparison

83.90 % of 7.125 emails sent with HubSpot ended up in the recipient's main mailbox. 12.62 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.48 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
Klick-Tipp 85.58 %
(5.749) 		11.52 %
(774) 		2.90 %
(195)
ActiveCampaign 85.50 %
(5.808) 		11.23 %
(763) 		3.27 %
(222)
CleverReach 85.42 %
(5.965) 		11.43 %
(798) 		3.15 %
(220)
GetResponse 85.02 %
(5.693) 		11.56 %
(774) 		3.42 %
(229)
Mailjet 84.26 %
(5.869) 		12.10 %
(843) 		3.63 %
(253)
HubSpot 83.90 %
(5.978) 		12.62 %
(899) 		3.48 %
(248)
CampaignMonitor 83.80 %
(5.748) 		12.68 %
(870) 		3.51 %
(241)
Rapidmail 83.25 %
(5.517) 		12.84 %
(851) 		3.91 %
(259)
Mailify 82.55 %
(5.685) 		13.58 %
(935) 		3.88 %
(267)
Moosend 81.91 %
(5.639) 		14.06 %
(968) 		4.02 %
(277)
AWeber 81.62 %
(5.471) 		14.59 %
(978) 		3.79 %
(254)
Benchmark Email 81.34 %
(5.610) 		14.64 %
(1.010) 		4.02 %
(277)
ConvertKit 80.69 %
(5.536) 		14.95 %
(1.026) 		4.36 %
(299)
SendInBlue 79.91 %
(5.401) 		16.30 %
(1.102) 		3.79 %
(256)
MailChimp 79.46 %
(5.400) 		16.02 %
(1.089) 		4.52 %
(307)
Constant Contact 79.46 %
(5.303) 		16.00 %
(1.068) 		4.54 %
(303)
SendPulse 79.07 %
(5.243) 		16.63 %
(1.103) 		4.30 %
(285)
MailerLite 78.75 %
(5.432) 		16.37 %
(1.129) 		4.89 %
(337)
Clever Elements 76.97 %
(5.251) 		17.90 %
(1.221) 		5.13 %
(350)
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HubSpot email deliverability rates providers comparison 2023 (April)
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Email deliverability by category

The delivery of the emails with HubSpot in the categories Clothing, Home & Garden, Food & Drink, Other and Sport & Fitness resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Entertainment, Finance, Health and Job & Career.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Clothing 522460521088.12 %9.96 %1.92 %
Home & Garden 561487611386.81 %10.87 %2.32 %
Food & Drink 573496621586.56 %10.82 %2.62 %
Other 520440602084.62 %11.54 %3.85 %
Sport & Fitness 539454721384.23 %13.36 %2.41 %
Elektronics 507427611984.22 %12.03 %3.75 %
Pets 538450622683.64 %11.52 %4.83 %
Cosmetics & Beauty 594492742882.83 %12.46 %4.71 %
Job & Career 556457821782.19 %14.75 %3.06 %
Health 587482812482.11 %13.80 %4.09 %
Finance 542445801782.10 %14.76 %3.14 %
Entertainment 556456742682.01 %13.31 %4.68 %
Dating 530432782081.51 %14.72 %3.77 %
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HubSpot email deliverability by category 2023 (April)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with HubSpot are ProtonMail, GMX Mail and Custom Mail. The delivery rates were worst for the email providers Outlook Mail, Gmail and Yandex Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
ProtonMail 722631741787.40 %10.25 %2.35 %
GMX Mail 708615761786.86 %10.73 %2.40 %
Custom Mail 719623781886.65 %10.85 %2.50 %
Mail.com 675568832484.15 %12.30 %3.56 %
Zoho Mail 667561772984.11 %11.54 %4.35 %
Yahoo Mail 733614972283.77 %13.23 %3.00 %
AOL Mail 730603992882.60 %13.56 %3.84 %
Yandex Mail 7386061082482.11 %14.63 %3.25 %
Gmail 7195811053380.81 %14.60 %4.59 %
Outlook Mail 7145761023680.67 %14.29 %5.04 %
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HubSpot email deliverability by email service provider 2023 (April)
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All email deliverability reports for HubSpot

All available email deliverability reports for HubSpot.

HubSpot badges for website

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References and Resources

Further resources and references for HubSpot.