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HubSpot Email Deliverability Report for the year 2021 (January)

In this email deliverability report for HubSpot (January 2021), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

There is a compact review of HubSpot. It outlines the most important features of HubSpot, answers some questions and also publishes user reviews.

Email deliverability for HubSpot and other providers comparison

A total of 6.857 emails were sent with HubSpot. A total of 5.775 emails were delivered to the recipient's main mailbox. Of all emails sent, 834 emails ended up in the spam folder. 248 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 6.8815.924
(86.09 %) 		741
(10.77 %) 		216
(3.14 %)
Klick-Tipp 6.8085.800
(85.19 %) 		778
(11.43 %) 		230
(3.38 %)
ActiveCampaign 6.8045.790
(85.10 %) 		810
(11.90 %) 		204
(3.00 %)
CampaignMonitor 6.8685.823
(84.78 %) 		819
(11.92 %) 		226
(3.29 %)
CleverReach 6.7955.723
(84.22 %) 		848
(12.48 %) 		224
(3.30 %)
HubSpot 6.8575.775
(84.22 %) 		834
(12.16 %) 		248
(3.62 %)
Mailjet 6.7485.630
(83.43 %) 		895
(13.26 %) 		223
(3.30 %)
Rapidmail 7.0625.875
(83.19 %) 		926
(13.11 %) 		261
(3.70 %)
Moosend 6.8185.627
(82.53 %) 		971
(14.24 %) 		220
(3.23 %)
Mailify 6.7715.573
(82.31 %) 		929
(13.72 %) 		269
(3.97 %)
Benchmark Email 6.6765.446
(81.58 %) 		969
(14.51 %) 		261
(3.91 %)
ConvertKit 6.8215.537
(81.18 %) 		1.011
(14.82 %) 		273
(4.00 %)
AWeber 6.7395.439
(80.71 %) 		1.022
(15.17 %) 		278
(4.13 %)
MailChimp 6.8335.445
(79.69 %) 		1.083
(15.85 %) 		305
(4.46 %)
SendInBlue 6.8625.453
(79.47 %) 		1.094
(15.94 %) 		315
(4.59 %)
MailerLite 6.8165.361
(78.65 %) 		1.136
(16.67 %) 		319
(4.68 %)
Constant Contact 6.8575.382
(78.49 %) 		1.148
(16.74 %) 		327
(4.77 %)
SendPulse 6.8255.291
(77.52 %) 		1.218
(17.85 %) 		316
(4.63 %)
Clever Elements 6.9515.355
(77.04 %) 		1.254
(18.04 %) 		342
(4.92 %)
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HubSpot email deliverability providers comparison 2021 (January)
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Email deliverability rates for HubSpot and other providers comparison

84.22 % of 6.857 emails sent with HubSpot ended up in the recipient's main mailbox. 12.16 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.62 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 86.09 %
(5.924) 		10.77 %
(741) 		3.14 %
(216)
Klick-Tipp 85.19 %
(5.800) 		11.43 %
(778) 		3.38 %
(230)
ActiveCampaign 85.10 %
(5.790) 		11.90 %
(810) 		3.00 %
(204)
CampaignMonitor 84.78 %
(5.823) 		11.92 %
(819) 		3.29 %
(226)
CleverReach 84.22 %
(5.723) 		12.48 %
(848) 		3.30 %
(224)
HubSpot 84.22 %
(5.775) 		12.16 %
(834) 		3.62 %
(248)
Mailjet 83.43 %
(5.630) 		13.26 %
(895) 		3.30 %
(223)
Rapidmail 83.19 %
(5.875) 		13.11 %
(926) 		3.70 %
(261)
Moosend 82.53 %
(5.627) 		14.24 %
(971) 		3.23 %
(220)
Mailify 82.31 %
(5.573) 		13.72 %
(929) 		3.97 %
(269)
Benchmark Email 81.58 %
(5.446) 		14.51 %
(969) 		3.91 %
(261)
ConvertKit 81.18 %
(5.537) 		14.82 %
(1.011) 		4.00 %
(273)
AWeber 80.71 %
(5.439) 		15.17 %
(1.022) 		4.13 %
(278)
MailChimp 79.69 %
(5.445) 		15.85 %
(1.083) 		4.46 %
(305)
SendInBlue 79.47 %
(5.453) 		15.94 %
(1.094) 		4.59 %
(315)
MailerLite 78.65 %
(5.361) 		16.67 %
(1.136) 		4.68 %
(319)
Constant Contact 78.49 %
(5.382) 		16.74 %
(1.148) 		4.77 %
(327)
SendPulse 77.52 %
(5.291) 		17.85 %
(1.218) 		4.63 %
(316)
Clever Elements 77.04 %
(5.355) 		18.04 %
(1.254) 		4.92 %
(342)
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HubSpot email deliverability rates providers comparison 2021 (January)
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Email deliverability by category

The delivery of the emails with HubSpot in the categories Elektronics, Home & Garden, Clothing, Other and Food & Drink resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Finance, Job & Career, Health, Dating and Sport & Fitness.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Elektronics 527459571187.10 %10.82 %2.09 %
Home & Garden 539469541687.01 %10.02 %2.97 %
Clothing 517447541686.46 %10.44 %3.09 %
Other 557479631586.00 %11.31 %2.69 %
Food & Drink 540464542285.93 %10.00 %4.07 %
Pets 540461641585.37 %11.85 %2.78 %
Entertainment 547462652084.46 %11.88 %3.66 %
Cosmetics & Beauty 533448652084.05 %12.20 %3.75 %
Sport & Fitness 507416672482.05 %13.21 %4.73 %
Dating 519425732181.89 %14.07 %4.05 %
Health 523428722381.84 %13.77 %4.40 %
Job & Career 500406722281.20 %14.40 %4.40 %
Finance 508411742380.91 %14.57 %4.53 %
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HubSpot email deliverability by category 2021 (January)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with HubSpot are Zoho Mail, Custom Mail and ProtonMail. The delivery rates were worst for the email providers Outlook Mail, Gmail and Yandex Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Zoho Mail 684595751486.99 %10.96 %2.05 %
Custom Mail 679586692486.30 %10.16 %3.53 %
ProtonMail 727622753085.56 %10.32 %4.13 %
Mail.com 667567782285.01 %11.69 %3.30 %
GMX Mail 726617812884.99 %11.16 %3.86 %
AOL Mail 623525801884.27 %12.84 %2.89 %
Yahoo Mail 675557883082.52 %13.04 %4.44 %
Yandex Mail 669552942382.51 %14.05 %3.44 %
Gmail 672553942582.29 %13.99 %3.72 %
Outlook Mail 7356011003481.77 %13.61 %4.63 %
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HubSpot email deliverability by email service provider 2021 (January)
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All email deliverability reports for HubSpot

All available email deliverability reports for HubSpot.

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References and Resources

Further resources and references for HubSpot.