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HubSpot Email Deliverability Report for the year 2020 (December)

In this email deliverability report for HubSpot (December 2020), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

There is a compact review of HubSpot. It outlines the most important features of HubSpot, answers some questions and also publishes user reviews.

Email deliverability for HubSpot and other providers comparison

A total of 8.037 emails were sent with HubSpot. A total of 5.117 emails were delivered to the recipient's main mailbox. Of all emails sent, 2.781 emails ended up in the spam folder. 139 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 7.9686.192
(77.71 %) 		1.674
(21.01 %) 		102
(1.28 %)
CleverReach 8.6856.706
(77.21 %) 		1.860
(21.42 %) 		119
(1.37 %)
Clever Elements 8.0215.997
(74.77 %) 		1.891
(23.58 %) 		133
(1.66 %)
AWeber 8.0706.009
(74.46 %) 		1.944
(24.09 %) 		117
(1.45 %)
CampaignMonitor 8.1015.887
(72.67 %) 		2.069
(25.54 %) 		145
(1.79 %)
Klick-Tipp 8.4085.972
(71.03 %) 		2.355
(28.01 %) 		81
(0.96 %)
SendPulse 8.0065.686
(71.02 %) 		2.227
(27.82 %) 		93
(1.16 %)
Moosend 8.1315.724
(70.40 %) 		2.240
(27.55 %) 		167
(2.05 %)
ActiveCampaign 8.1645.709
(69.93 %) 		2.354
(28.83 %) 		101
(1.24 %)
Constant Contact 8.1045.630
(69.47 %) 		2.236
(27.59 %) 		238
(2.94 %)
MailChimp 8.0455.562
(69.14 %) 		2.305
(28.65 %) 		178
(2.21 %)
ConvertKit 8.0835.556
(68.74 %) 		2.277
(28.17 %) 		250
(3.09 %)
Benchmark Email 8.3885.613
(66.92 %) 		2.457
(29.29 %) 		318
(3.79 %)
Rapidmail 8.1855.476
(66.90 %) 		2.535
(30.97 %) 		174
(2.13 %)
Mailjet 7.7854.972
(63.87 %) 		2.649
(34.03 %) 		164
(2.11 %)
HubSpot 8.0375.117
(63.67 %) 		2.781
(34.60 %) 		139
(1.73 %)
MailerLite 7.7884.956
(63.64 %) 		2.656
(34.10 %) 		176
(2.26 %)
SendInBlue 7.7234.885
(63.25 %) 		2.640
(34.18 %) 		198
(2.56 %)
Mailify 8.1675.083
(62.24 %) 		2.901
(35.52 %) 		183
(2.24 %)
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HubSpot email deliverability providers comparison 2020 (December)
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Email deliverability rates for HubSpot and other providers comparison

63.67 % of 8.037 emails sent with HubSpot ended up in the recipient's main mailbox. 34.60 % of all emails were moved from the email providers to the spam folder after successful delivery. 1.73 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 77.71 %
(6.192) 		21.01 %
(1.674) 		1.28 %
(102)
CleverReach 77.21 %
(6.706) 		21.42 %
(1.860) 		1.37 %
(119)
Clever Elements 74.77 %
(5.997) 		23.58 %
(1.891) 		1.66 %
(133)
AWeber 74.46 %
(6.009) 		24.09 %
(1.944) 		1.45 %
(117)
CampaignMonitor 72.67 %
(5.887) 		25.54 %
(2.069) 		1.79 %
(145)
Klick-Tipp 71.03 %
(5.972) 		28.01 %
(2.355) 		0.96 %
(81)
SendPulse 71.02 %
(5.686) 		27.82 %
(2.227) 		1.16 %
(93)
Moosend 70.40 %
(5.724) 		27.55 %
(2.240) 		2.05 %
(167)
ActiveCampaign 69.93 %
(5.709) 		28.83 %
(2.354) 		1.24 %
(101)
Constant Contact 69.47 %
(5.630) 		27.59 %
(2.236) 		2.94 %
(238)
MailChimp 69.14 %
(5.562) 		28.65 %
(2.305) 		2.21 %
(178)
ConvertKit 68.74 %
(5.556) 		28.17 %
(2.277) 		3.09 %
(250)
Benchmark Email 66.92 %
(5.613) 		29.29 %
(2.457) 		3.79 %
(318)
Rapidmail 66.90 %
(5.476) 		30.97 %
(2.535) 		2.13 %
(174)
Mailjet 63.87 %
(4.972) 		34.03 %
(2.649) 		2.11 %
(164)
HubSpot 63.67 %
(5.117) 		34.60 %
(2.781) 		1.73 %
(139)
MailerLite 63.64 %
(4.956) 		34.10 %
(2.656) 		2.26 %
(176)
SendInBlue 63.25 %
(4.885) 		34.18 %
(2.640) 		2.56 %
(198)
Mailify 62.24 %
(5.083) 		35.52 %
(2.901) 		2.24 %
(183)
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HubSpot email deliverability rates providers comparison 2020 (December)
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Email deliverability by category

The delivery of the emails with HubSpot in the categories Food & Drink, Other, Home & Garden, Clothing and Pets resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Health, Entertainment and Cosmetics & Beauty.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Food & Drink 6014141761168.89 %29.28 %1.83 %
Other 6684562021068.26 %30.24 %1.50 %
Home & Garden 578394175968.17 %30.28 %1.56 %
Clothing 6124131881167.48 %30.72 %1.80 %
Pets 6574412021467.12 %30.75 %2.13 %
Elektronics 6023882041064.45 %33.89 %1.66 %
Job & Career 6053852091163.64 %34.55 %1.82 %
Sport & Fitness 7034462441363.44 %34.71 %1.85 %
Cosmetics & Beauty 6253932211162.88 %35.36 %1.76 %
Entertainment 5463381981061.90 %36.26 %1.83 %
Health 562331223858.90 %39.68 %1.42 %
Finance 6543852591058.87 %39.60 %1.53 %
Dating 6243332801153.37 %44.87 %1.76 %
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HubSpot email deliverability by category 2020 (December)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with HubSpot are Custom Mail, Mail.com and AOL Mail. The delivery rates were worst for the email providers Gmail, Outlook Mail and GMX Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 8065442461667.49 %30.52 %1.99 %
Mail.com 8135412601266.54 %31.98 %1.48 %
AOL Mail 9416193051765.78 %32.41 %1.81 %
Zoho Mail 8395502731665.55 %32.54 %1.91 %
Yahoo Mail 7655002531265.36 %33.07 %1.57 %
ProtonMail 6404162131165.00 %33.28 %1.72 %
Yandex Mail 6864302451162.68 %35.71 %1.60 %
GMX Mail 8515253121461.69 %36.66 %1.65 %
Outlook Mail 8705173371659.43 %38.74 %1.84 %
Gmail 8264753371457.51 %40.80 %1.69 %
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HubSpot email deliverability by email service provider 2020 (December)
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All email deliverability reports for HubSpot

All available email deliverability reports for HubSpot.

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References and Resources

Further resources and references for HubSpot.