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HubSpot Email Deliverability Report for the year 2020 (August)

In this email deliverability report for HubSpot (August 2020), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

There is a compact review of HubSpot. It outlines the most important features of HubSpot, answers some questions and also publishes user reviews.

Email deliverability for HubSpot and other providers comparison

A total of 8.245 emails were sent with HubSpot. A total of 5.130 emails were delivered to the recipient's main mailbox. Of all emails sent, 2.942 emails ended up in the spam folder. 173 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
AWeber 7.9976.158
(77.00 %) 		1.748
(21.86 %) 		91
(1.14 %)
Clever Elements 8.2706.313
(76.34 %) 		1.872
(22.64 %) 		85
(1.03 %)
Moosend 8.2756.194
(74.85 %) 		1.969
(23.79 %) 		112
(1.35 %)
GetResponse 8.1966.131
(74.80 %) 		1.962
(23.94 %) 		103
(1.26 %)
Mailify 7.4195.366
(72.33 %) 		1.925
(25.95 %) 		128
(1.73 %)
CleverReach 8.0755.740
(71.08 %) 		2.239
(27.73 %) 		96
(1.19 %)
CampaignMonitor 7.6845.457
(71.02 %) 		2.085
(27.13 %) 		142
(1.85 %)
Mailjet 8.0395.681
(70.67 %) 		2.228
(27.71 %) 		130
(1.62 %)
SendPulse 8.6326.032
(69.88 %) 		2.502
(28.99 %) 		98
(1.14 %)
Rapidmail 7.8835.483
(69.55 %) 		2.290
(29.05 %) 		110
(1.40 %)
Klick-Tipp 7.6395.226
(68.41 %) 		2.327
(30.46 %) 		86
(1.13 %)
MailChimp 8.1185.472
(67.41 %) 		2.474
(30.48 %) 		172
(2.12 %)
MailerLite 8.0275.273
(65.69 %) 		2.582
(32.17 %) 		172
(2.14 %)
SendInBlue 8.5675.405
(63.09 %) 		2.906
(33.92 %) 		256
(2.99 %)
ActiveCampaign 7.9344.985
(62.83 %) 		2.840
(35.80 %) 		109
(1.37 %)
ConvertKit 7.7604.848
(62.47 %) 		2.734
(35.23 %) 		178
(2.29 %)
HubSpot 8.2455.130
(62.22 %) 		2.942
(35.68 %) 		173
(2.10 %)
Benchmark Email 8.1104.905
(60.48 %) 		2.937
(36.21 %) 		268
(3.30 %)
Constant Contact 8.1514.845
(59.44 %) 		3.109
(38.14 %) 		197
(2.42 %)
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HubSpot email deliverability providers comparison 2020 (August)
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Email deliverability rates for HubSpot and other providers comparison

62.22 % of 8.245 emails sent with HubSpot ended up in the recipient's main mailbox. 35.68 % of all emails were moved from the email providers to the spam folder after successful delivery. 2.10 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
AWeber 77.00 %
(6.158) 		21.86 %
(1.748) 		1.14 %
(91)
Clever Elements 76.34 %
(6.313) 		22.64 %
(1.872) 		1.03 %
(85)
Moosend 74.85 %
(6.194) 		23.79 %
(1.969) 		1.35 %
(112)
GetResponse 74.80 %
(6.131) 		23.94 %
(1.962) 		1.26 %
(103)
Mailify 72.33 %
(5.366) 		25.95 %
(1.925) 		1.73 %
(128)
CleverReach 71.08 %
(5.740) 		27.73 %
(2.239) 		1.19 %
(96)
CampaignMonitor 71.02 %
(5.457) 		27.13 %
(2.085) 		1.85 %
(142)
Mailjet 70.67 %
(5.681) 		27.71 %
(2.228) 		1.62 %
(130)
SendPulse 69.88 %
(6.032) 		28.99 %
(2.502) 		1.14 %
(98)
Rapidmail 69.55 %
(5.483) 		29.05 %
(2.290) 		1.40 %
(110)
Klick-Tipp 68.41 %
(5.226) 		30.46 %
(2.327) 		1.13 %
(86)
MailChimp 67.41 %
(5.472) 		30.48 %
(2.474) 		2.12 %
(172)
MailerLite 65.69 %
(5.273) 		32.17 %
(2.582) 		2.14 %
(172)
SendInBlue 63.09 %
(5.405) 		33.92 %
(2.906) 		2.99 %
(256)
ActiveCampaign 62.83 %
(4.985) 		35.80 %
(2.840) 		1.37 %
(109)
ConvertKit 62.47 %
(4.848) 		35.23 %
(2.734) 		2.29 %
(178)
HubSpot 62.22 %
(5.130) 		35.68 %
(2.942) 		2.10 %
(173)
Benchmark Email 60.48 %
(4.905) 		36.21 %
(2.937) 		3.30 %
(268)
Constant Contact 59.44 %
(4.845) 		38.14 %
(3.109) 		2.42 %
(197)
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HubSpot email deliverability rates providers comparison 2020 (August)
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Email deliverability by category

The delivery of the emails with HubSpot in the categories Other, Clothing, Pets, Home & Garden and Food & Drink resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Health, Finance, Cosmetics & Beauty and Entertainment.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Other 5753841791266.78 %31.13 %2.09 %
Clothing 5353571661266.73 %31.03 %2.24 %
Pets 7915262481766.50 %31.35 %2.15 %
Home & Garden 6023991901366.28 %31.56 %2.16 %
Food & Drink 7965252541765.95 %31.91 %2.14 %
Job & Career 6604142321462.73 %35.15 %2.12 %
Elektronics 5723582031162.59 %35.49 %1.92 %
Sport & Fitness 6564102321462.50 %35.37 %2.13 %
Entertainment 548340199962.04 %36.31 %1.64 %
Cosmetics & Beauty 6083772191262.01 %36.02 %1.97 %
Finance 6203542531357.10 %40.81 %2.10 %
Health 6093422531456.16 %41.54 %2.30 %
Dating 6733443141551.11 %46.66 %2.23 %
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HubSpot email deliverability by category 2020 (August)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with HubSpot are Custom Mail, Mail.com and Yahoo Mail. The delivery rates were worst for the email providers Gmail, Outlook Mail and GMX Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 7484982361466.58 %31.55 %1.87 %
Mail.com 8815732901865.04 %32.92 %2.04 %
Yahoo Mail 7474822501564.52 %33.47 %2.01 %
Zoho Mail 8145232751664.25 %33.78 %1.97 %
AOL Mail 7844952731663.14 %34.82 %2.04 %
ProtonMail 7814922711863.00 %34.70 %2.30 %
Yandex Mail 8485183131761.08 %36.91 %2.00 %
GMX Mail 8855353302060.45 %37.29 %2.26 %
Outlook Mail 8865183491958.47 %39.39 %2.14 %
Gmail 8714963552056.95 %40.76 %2.30 %
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HubSpot email deliverability by email service provider 2020 (August)
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All email deliverability reports for HubSpot

All available email deliverability reports for HubSpot.

HubSpot badges for website

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References and Resources

Further resources and references for HubSpot.