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HubSpot Email Deliverability Report for the year 2020 (May)

In this email deliverability report for HubSpot (May 2020), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

There is a compact review of HubSpot. It outlines the most important features of HubSpot, answers some questions and also publishes user reviews.

Email deliverability for HubSpot and other providers comparison

A total of 8.436 emails were sent with HubSpot. A total of 5.907 emails were delivered to the recipient's main mailbox. Of all emails sent, 2.350 emails ended up in the spam folder. 179 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 8.0396.094
(75.81 %) 		1.875
(23.32 %) 		70
(0.87 %)
CleverReach 8.2386.159
(74.76 %) 		1.947
(23.63 %) 		132
(1.60 %)
Clever Elements 8.1456.010
(73.79 %) 		2.024
(24.85 %) 		111
(1.36 %)
AWeber 8.0175.896
(73.54 %) 		1.969
(24.56 %) 		152
(1.90 %)
HubSpot 8.4365.907
(70.02 %) 		2.350
(27.86 %) 		179
(2.12 %)
MailChimp 8.2315.735
(69.68 %) 		2.327
(28.27 %) 		169
(2.05 %)
Klick-Tipp 8.0675.561
(68.94 %) 		2.417
(29.96 %) 		89
(1.10 %)
Moosend 8.1265.513
(67.84 %) 		2.460
(30.27 %) 		153
(1.88 %)
Constant Contact 8.3025.623
(67.73 %) 		2.425
(29.21 %) 		254
(3.06 %)
Benchmark Email 7.8215.262
(67.28 %) 		2.256
(28.85 %) 		303
(3.87 %)
CampaignMonitor 8.1235.404
(66.53 %) 		2.574
(31.69 %) 		145
(1.79 %)
Rapidmail 7.9455.265
(66.27 %) 		2.573
(32.39 %) 		107
(1.35 %)
MailerLite 8.2035.416
(66.02 %) 		2.639
(32.17 %) 		148
(1.80 %)
SendPulse 7.9165.162
(65.21 %) 		2.684
(33.91 %) 		70
(0.88 %)
Mailjet 8.0465.192
(64.53 %) 		2.713
(33.72 %) 		141
(1.75 %)
ActiveCampaign 8.4525.395
(63.83 %) 		2.907
(34.39 %) 		150
(1.77 %)
Mailify 7.8574.944
(62.92 %) 		2.782
(35.41 %) 		131
(1.67 %)
ConvertKit 8.3075.146
(61.95 %) 		2.976
(35.83 %) 		185
(2.23 %)
SendInBlue 8.3744.995
(59.65 %) 		3.125
(37.32 %) 		254
(3.03 %)
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HubSpot email deliverability providers comparison 2020 (May)
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Email deliverability rates for HubSpot and other providers comparison

70.02 % of 8.436 emails sent with HubSpot ended up in the recipient's main mailbox. 27.86 % of all emails were moved from the email providers to the spam folder after successful delivery. 2.12 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 75.81 %
(6.094) 		23.32 %
(1.875) 		0.87 %
(70)
CleverReach 74.76 %
(6.159) 		23.63 %
(1.947) 		1.60 %
(132)
Clever Elements 73.79 %
(6.010) 		24.85 %
(2.024) 		1.36 %
(111)
AWeber 73.54 %
(5.896) 		24.56 %
(1.969) 		1.90 %
(152)
HubSpot 70.02 %
(5.907) 		27.86 %
(2.350) 		2.12 %
(179)
MailChimp 69.68 %
(5.735) 		28.27 %
(2.327) 		2.05 %
(169)
Klick-Tipp 68.94 %
(5.561) 		29.96 %
(2.417) 		1.10 %
(89)
Moosend 67.84 %
(5.513) 		30.27 %
(2.460) 		1.88 %
(153)
Constant Contact 67.73 %
(5.623) 		29.21 %
(2.425) 		3.06 %
(254)
Benchmark Email 67.28 %
(5.262) 		28.85 %
(2.256) 		3.87 %
(303)
CampaignMonitor 66.53 %
(5.404) 		31.69 %
(2.574) 		1.79 %
(145)
Rapidmail 66.27 %
(5.265) 		32.39 %
(2.573) 		1.35 %
(107)
MailerLite 66.02 %
(5.416) 		32.17 %
(2.639) 		1.80 %
(148)
SendPulse 65.21 %
(5.162) 		33.91 %
(2.684) 		0.88 %
(70)
Mailjet 64.53 %
(5.192) 		33.72 %
(2.713) 		1.75 %
(141)
ActiveCampaign 63.83 %
(5.395) 		34.39 %
(2.907) 		1.77 %
(150)
Mailify 62.92 %
(4.944) 		35.41 %
(2.782) 		1.67 %
(131)
ConvertKit 61.95 %
(5.146) 		35.83 %
(2.976) 		2.23 %
(185)
SendInBlue 59.65 %
(4.995) 		37.32 %
(3.125) 		3.03 %
(254)
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HubSpot email deliverability rates providers comparison 2020 (May)
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Email deliverability by category

The delivery of the emails with HubSpot in the categories Home & Garden, Other, Clothing, Pets and Food & Drink resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Health, Finance, Cosmetics & Beauty and Job & Career.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Home & Garden 6895231531375.91 %22.21 %1.89 %
Other 7405571671675.27 %22.57 %2.16 %
Clothing 6504881481475.08 %22.77 %2.15 %
Pets 6785071571474.78 %23.16 %2.06 %
Food & Drink 5634171331374.07 %23.62 %2.31 %
Entertainment 5593941541170.48 %27.55 %1.97 %
Elektronics 6664661841669.97 %27.63 %2.40 %
Sport & Fitness 5703951631269.30 %28.60 %2.11 %
Job & Career 6454471841469.30 %28.53 %2.17 %
Cosmetics & Beauty 7274972151568.36 %29.57 %2.06 %
Finance 6484192161364.66 %33.33 %2.01 %
Health 6023852041363.95 %33.89 %2.16 %
Dating 6994122721558.94 %38.91 %2.15 %
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HubSpot email deliverability by category 2020 (May)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with HubSpot are Custom Mail, Zoho Mail and Mail.com. The delivery rates were worst for the email providers Gmail, Outlook Mail and GMX Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 7535681681775.43 %22.31 %2.26 %
Zoho Mail 7985841981673.18 %24.81 %2.01 %
Mail.com 7705571981572.34 %25.71 %1.95 %
Yahoo Mail 8456052211971.60 %26.15 %2.25 %
AOL Mail 8816252362070.94 %26.79 %2.27 %
ProtonMail 8886252441970.38 %27.48 %2.14 %
Yandex Mail 9216442581969.92 %28.01 %2.06 %
GMX Mail 8805962651967.73 %30.11 %2.16 %
Outlook Mail 8986002811766.82 %31.29 %1.89 %
Gmail 8025032811862.72 %35.04 %2.24 %
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HubSpot email deliverability by email service provider 2020 (May)
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All email deliverability reports for HubSpot

All available email deliverability reports for HubSpot.

HubSpot badges for website

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References and Resources

Further resources and references for HubSpot.