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HubSpot Email Deliverability Report for the year 2020 (January)

In this email deliverability report for HubSpot (January 2020), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

There is a compact review of HubSpot. It outlines the most important features of HubSpot, answers some questions and also publishes user reviews.

Email deliverability for HubSpot and other providers comparison

A total of 8.063 emails were sent with HubSpot. A total of 5.482 emails were delivered to the recipient's main mailbox. Of all emails sent, 2.447 emails ended up in the spam folder. 134 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
ActiveCampaign 7.6125.837
(76.68 %) 		1.692
(22.23 %) 		83
(1.09 %)
AWeber 7.8015.887
(75.46 %) 		1.820
(23.33 %) 		94
(1.20 %)
GetResponse 8.5226.413
(75.25 %) 		1.999
(23.46 %) 		110
(1.29 %)
Klick-Tipp 7.9975.807
(72.61 %) 		2.120
(26.51 %) 		70
(0.88 %)
CleverReach 7.8965.690
(72.06 %) 		2.066
(26.17 %) 		140
(1.77 %)
CampaignMonitor 7.8505.488
(69.91 %) 		2.204
(28.08 %) 		158
(2.01 %)
Clever Elements 8.0585.607
(69.58 %) 		2.323
(28.83 %) 		128
(1.59 %)
Constant Contact 8.1655.600
(68.59 %) 		2.298
(28.14 %) 		267
(3.27 %)
ConvertKit 8.0055.463
(68.24 %) 		2.307
(28.82 %) 		235
(2.94 %)
Mailify 8.5055.794
(68.12 %) 		2.542
(29.89 %) 		169
(1.99 %)
HubSpot 8.0635.482
(67.99 %) 		2.447
(30.35 %) 		134
(1.66 %)
MailerLite 8.3325.536
(66.44 %) 		2.603
(31.24 %) 		193
(2.32 %)
Newsletter2Go 8.2455.457
(66.19 %) 		2.703
(32.78 %) 		85
(1.03 %)
Moosend 8.0685.220
(64.70 %) 		2.703
(33.50 %) 		145
(1.80 %)
SendPulse 8.3795.334
(63.66 %) 		2.963
(35.36 %) 		82
(0.98 %)
SendInBlue 7.9344.972
(62.67 %) 		2.708
(34.13 %) 		254
(3.20 %)
Mailjet 8.4145.127
(60.93 %) 		3.136
(37.27 %) 		151
(1.79 %)
Rapidmail 7.4394.373
(58.78 %) 		2.905
(39.05 %) 		161
(2.16 %)
Benchmark Email 7.9224.656
(58.77 %) 		3.008
(37.97 %) 		258
(3.26 %)
MailChimp 7.8914.526
(57.36 %) 		3.175
(40.24 %) 		190
(2.41 %)
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HubSpot email deliverability providers comparison 2020 (January)
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Email deliverability rates for HubSpot and other providers comparison

67.99 % of 8.063 emails sent with HubSpot ended up in the recipient's main mailbox. 30.35 % of all emails were moved from the email providers to the spam folder after successful delivery. 1.66 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
ActiveCampaign 76.68 %
(5.837) 		22.23 %
(1.692) 		1.09 %
(83)
AWeber 75.46 %
(5.887) 		23.33 %
(1.820) 		1.20 %
(94)
GetResponse 75.25 %
(6.413) 		23.46 %
(1.999) 		1.29 %
(110)
Klick-Tipp 72.61 %
(5.807) 		26.51 %
(2.120) 		0.88 %
(70)
CleverReach 72.06 %
(5.690) 		26.17 %
(2.066) 		1.77 %
(140)
CampaignMonitor 69.91 %
(5.488) 		28.08 %
(2.204) 		2.01 %
(158)
Clever Elements 69.58 %
(5.607) 		28.83 %
(2.323) 		1.59 %
(128)
Constant Contact 68.59 %
(5.600) 		28.14 %
(2.298) 		3.27 %
(267)
ConvertKit 68.24 %
(5.463) 		28.82 %
(2.307) 		2.94 %
(235)
Mailify 68.12 %
(5.794) 		29.89 %
(2.542) 		1.99 %
(169)
HubSpot 67.99 %
(5.482) 		30.35 %
(2.447) 		1.66 %
(134)
MailerLite 66.44 %
(5.536) 		31.24 %
(2.603) 		2.32 %
(193)
Newsletter2Go 66.19 %
(5.457) 		32.78 %
(2.703) 		1.03 %
(85)
Moosend 64.70 %
(5.220) 		33.50 %
(2.703) 		1.80 %
(145)
SendPulse 63.66 %
(5.334) 		35.36 %
(2.963) 		0.98 %
(82)
SendInBlue 62.67 %
(4.972) 		34.13 %
(2.708) 		3.20 %
(254)
Mailjet 60.93 %
(5.127) 		37.27 %
(3.136) 		1.79 %
(151)
Rapidmail 58.78 %
(4.373) 		39.05 %
(2.905) 		2.16 %
(161)
Benchmark Email 58.77 %
(4.656) 		37.97 %
(3.008) 		3.26 %
(258)
MailChimp 57.36 %
(4.526) 		40.24 %
(3.175) 		2.41 %
(190)
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HubSpot email deliverability rates providers comparison 2020 (January)
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Email deliverability by category

The delivery of the emails with HubSpot in the categories Home & Garden, Food & Drink, Other, Clothing and Pets resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Health, Finance, Sport & Fitness and Cosmetics & Beauty.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Home & Garden 6034431481273.47 %24.54 %1.99 %
Food & Drink 6174531541073.42 %24.96 %1.62 %
Other 4843541201073.14 %24.79 %2.07 %
Clothing 6925061751173.12 %25.29 %1.59 %
Pets 6094411581072.41 %25.94 %1.64 %
Job & Career 500342151768.40 %30.20 %1.40 %
Elektronics 573390174968.06 %30.37 %1.57 %
Entertainment 7294912251367.35 %30.86 %1.78 %
Cosmetics & Beauty 6914652141267.29 %30.97 %1.74 %
Sport & Fitness 6514352061066.82 %31.64 %1.54 %
Finance 537336194762.57 %36.13 %1.30 %
Health 6023742171162.13 %36.05 %1.83 %
Dating 7754523111258.32 %40.13 %1.55 %
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HubSpot email deliverability by category 2020 (January)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with HubSpot are Custom Mail, Zoho Mail and Mail.com. The delivery rates were worst for the email providers Gmail, Outlook Mail and GMX Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 7735691921273.61 %24.84 %1.55 %
Zoho Mail 7645422101270.94 %27.49 %1.57 %
Mail.com 8455962341570.53 %27.69 %1.78 %
Yahoo Mail 7785402251369.41 %28.92 %1.67 %
AOL Mail 8896162591469.29 %29.13 %1.57 %
ProtonMail 8075482461367.91 %30.48 %1.61 %
Yandex Mail 8395622621566.98 %31.23 %1.79 %
GMX Mail 6944552281165.56 %32.85 %1.59 %
Outlook Mail 7574882571264.46 %33.95 %1.59 %
Gmail 9175663341761.72 %36.42 %1.85 %
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HubSpot email deliverability by email service provider 2020 (January)
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All email deliverability reports for HubSpot

All available email deliverability reports for HubSpot.

HubSpot badges for website

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References and Resources

Further resources and references for HubSpot.