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HubSpot Email Deliverability Report for the year 2020

In this email deliverability report for HubSpot (2020), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

There is a compact review of HubSpot. It outlines the most important features of HubSpot, answers some questions and also publishes user reviews.

Email deliverability for HubSpot and other providers comparison

A total of 98.164 emails were sent with HubSpot. A total of 64.505 emails were delivered to the recipient's main mailbox. Of all emails sent, 31.906 emails ended up in the spam folder. 1.753 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 97.36274.079
(76.09 %) 		22.106
(22.70 %) 		1.177
(1.21 %)
AWeber 97.45672.841
(74.74 %) 		23.268
(23.88 %) 		1.347
(1.38 %)
Clever Elements 97.25272.147
(74.19 %) 		23.783
(24.46 %) 		1.322
(1.36 %)
CleverReach 97.99572.159
(73.64 %) 		24.364
(24.86 %) 		1.472
(1.50 %)
Newsletter2Go 24.49917.139
(69.96 %) 		7.087
(28.93 %) 		273
(1.11 %)
Klick-Tipp 96.81167.438
(69.66 %) 		28.220
(29.15 %) 		1.153
(1.19 %)
CampaignMonitor 97.05667.296
(69.34 %) 		28.249
(29.11 %) 		1.511
(1.56 %)
ActiveCampaign 97.99467.403
(68.78 %) 		29.180
(29.78 %) 		1.411
(1.44 %)
Moosend 96.93666.467
(68.57 %) 		28.731
(29.64 %) 		1.738
(1.79 %)
SendPulse 98.43066.394
(67.45 %) 		30.880
(31.37 %) 		1.156
(1.17 %)
Rapidmail 96.75064.088
(66.24 %) 		30.918
(31.96 %) 		1.744
(1.80 %)
Mailjet 97.80664.601
(66.05 %) 		31.456
(32.16 %) 		1.749
(1.79 %)
Mailify 97.14563.958
(65.84 %) 		31.404
(32.33 %) 		1.783
(1.84 %)
HubSpot 98.16464.505
(65.71 %) 		31.906
(32.50 %) 		1.753
(1.79 %)
MailerLite 96.46963.004
(65.31 %) 		31.477
(32.63 %) 		1.988
(2.06 %)
Constant Contact 96.54762.127
(64.35 %) 		31.606
(32.74 %) 		2.814
(2.91 %)
ConvertKit 96.93162.201
(64.17 %) 		32.169
(33.19 %) 		2.561
(2.64 %)
MailChimp 97.09062.196
(64.06 %) 		32.539
(33.51 %) 		2.355
(2.43 %)
Benchmark Email 98.02461.387
(62.62 %) 		33.388
(34.06 %) 		3.249
(3.31 %)
SendInBlue 97.55160.874
(62.40 %) 		33.957
(34.81 %) 		2.720
(2.79 %)
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HubSpot email deliverability providers comparison 2020
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Email deliverability rates for HubSpot and other providers comparison

65.71 % of 98.164 emails sent with HubSpot ended up in the recipient's main mailbox. 32.50 % of all emails were moved from the email providers to the spam folder after successful delivery. 1.79 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 76.09 %
(74.079) 		22.70 %
(22.106) 		1.21 %
(1.177)
AWeber 74.74 %
(72.841) 		23.88 %
(23.268) 		1.38 %
(1.347)
Clever Elements 74.19 %
(72.147) 		24.46 %
(23.783) 		1.36 %
(1.322)
CleverReach 73.64 %
(72.159) 		24.86 %
(24.364) 		1.50 %
(1.472)
Newsletter2Go 69.96 %
(17.139) 		28.93 %
(7.087) 		1.11 %
(273)
Klick-Tipp 69.66 %
(67.438) 		29.15 %
(28.220) 		1.19 %
(1.153)
CampaignMonitor 69.34 %
(67.296) 		29.11 %
(28.249) 		1.56 %
(1.511)
ActiveCampaign 68.78 %
(67.403) 		29.78 %
(29.180) 		1.44 %
(1.411)
Moosend 68.57 %
(66.467) 		29.64 %
(28.731) 		1.79 %
(1.738)
SendPulse 67.45 %
(66.394) 		31.37 %
(30.880) 		1.17 %
(1.156)
Rapidmail 66.24 %
(64.088) 		31.96 %
(30.918) 		1.80 %
(1.744)
Mailjet 66.05 %
(64.601) 		32.16 %
(31.456) 		1.79 %
(1.749)
Mailify 65.84 %
(63.958) 		32.33 %
(31.404) 		1.84 %
(1.783)
HubSpot 65.71 %
(64.505) 		32.50 %
(31.906) 		1.79 %
(1.753)
MailerLite 65.31 %
(63.004) 		32.63 %
(31.477) 		2.06 %
(1.988)
Constant Contact 64.35 %
(62.127) 		32.74 %
(31.606) 		2.91 %
(2.814)
ConvertKit 64.17 %
(62.201) 		33.19 %
(32.169) 		2.64 %
(2.561)
MailChimp 64.06 %
(62.196) 		33.51 %
(32.539) 		2.43 %
(2.355)
Benchmark Email 62.62 %
(61.387) 		34.06 %
(33.388) 		3.31 %
(3.249)
SendInBlue 62.40 %
(60.874) 		34.81 %
(33.957) 		2.79 %
(2.720)
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HubSpot email deliverability rates providers comparison 2020
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Email deliverability by category

The delivery of the emails with HubSpot in the categories Clothing, Home & Garden, Other, Food & Drink and Pets resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Health, Finance, Cosmetics & Beauty and Sport & Fitness.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Clothing 7.6755.4312.11113370.76 %27.50 %1.73 %
Home & Garden 7.4765.2872.05613370.72 %27.50 %1.78 %
Other 7.5525.3262.08913770.52 %27.66 %1.81 %
Food & Drink 7.3665.1722.06013470.21 %27.97 %1.82 %
Pets 7.9015.5412.21614470.13 %28.05 %1.82 %
Job & Career 7.2194.7392.35412665.65 %32.61 %1.75 %
Entertainment 7.5134.9112.46513765.37 %32.81 %1.82 %
Elektronics 7.7195.0442.53314265.35 %32.82 %1.84 %
Sport & Fitness 7.5354.9082.48913865.14 %33.03 %1.83 %
Cosmetics & Beauty 7.5694.9222.51113665.03 %33.17 %1.80 %
Finance 7.4384.4812.82912860.24 %38.03 %1.72 %
Health 7.3034.3882.78612960.08 %38.15 %1.77 %
Dating 7.8984.3553.40713655.14 %43.14 %1.72 %
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HubSpot email deliverability by category 2020
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with HubSpot are Custom Mail, Zoho Mail and Mail.com. The delivery rates were worst for the email providers Gmail, Outlook Mail and GMX Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 9.7576.8672.71717370.38 %27.85 %1.77 %
Zoho Mail 9.5846.5452.86717268.29 %29.91 %1.79 %
Mail.com 9.6426.5742.89417468.18 %30.01 %1.80 %
AOL Mail 9.8146.5973.03917867.22 %30.97 %1.81 %
Yahoo Mail 9.6196.4502.99717267.05 %31.16 %1.79 %
ProtonMail 9.3396.1852.98816666.23 %31.99 %1.78 %
Yandex Mail 10.1156.5683.36817964.93 %33.30 %1.77 %
GMX Mail 9.9356.3403.41817763.81 %34.40 %1.78 %
Outlook Mail 10.0776.2323.66418161.84 %36.36 %1.80 %
Gmail 10.2826.1473.95418159.78 %38.46 %1.76 %
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HubSpot email deliverability by email service provider 2020
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All email deliverability reports for HubSpot

All available email deliverability reports for HubSpot.

HubSpot badges for website

The following badges for HubSpot can be embedded into a website.

HubSpot
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HubSpot
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References and Resources

Further resources and references for HubSpot.