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Benchmark Email Email Deliverability Report for the year 2020 (October)
In this email deliverability report for Benchmark Email (October 2020), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.
There is a compact review of Benchmark Email. It outlines the most important features of Benchmark Email, answers some questions and also publishes user reviews.
Email deliverability for Benchmark Email and other providers comparison
A total of 8.459 emails were sent with Benchmark Email. A total of 5.051 emails were delivered to the recipient's main mailbox. Of all emails sent, 3.109 emails ended up in the spam folder. 299 emails were lost on the way to the recipients.
| Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
|---|---|---|---|---|
| Clever Elements | 7.941 | 6.136 (77.27 %) | 1.712 (21.56 %) | 93 (1.17 %) |
| CleverReach | 7.905 | 5.998 (75.88 %) | 1.765 (22.33 %) | 142 (1.80 %) |
| GetResponse | 7.674 | 5.680 (74.02 %) | 1.888 (24.60 %) | 106 (1.38 %) |
| AWeber | 7.930 | 5.838 (73.62 %) | 1.958 (24.69 %) | 134 (1.69 %) |
| MailChimp | 8.125 | 5.702 (70.18 %) | 2.194 (27.00 %) | 229 (2.82 %) |
| SendPulse | 8.020 | 5.596 (69.78 %) | 2.293 (28.59 %) | 131 (1.63 %) |
| Moosend | 8.451 | 5.790 (68.51 %) | 2.494 (29.51 %) | 167 (1.98 %) |
| Mailjet | 8.571 | 5.849 (68.24 %) | 2.581 (30.11 %) | 141 (1.65 %) |
| Constant Contact | 8.330 | 5.601 (67.24 %) | 2.447 (29.38 %) | 282 (3.39 %) |
| Mailify | 7.715 | 5.183 (67.18 %) | 2.395 (31.04 %) | 137 (1.78 %) |
| Klick-Tipp | 8.137 | 5.422 (66.63 %) | 2.595 (31.89 %) | 120 (1.47 %) |
| MailerLite | 8.258 | 5.433 (65.79 %) | 2.674 (32.38 %) | 151 (1.83 %) |
| ActiveCampaign | 7.986 | 5.144 (64.41 %) | 2.734 (34.23 %) | 108 (1.35 %) |
| HubSpot | 8.076 | 5.151 (63.78 %) | 2.752 (34.08 %) | 173 (2.14 %) |
| CampaignMonitor | 8.073 | 4.941 (61.20 %) | 3.006 (37.24 %) | 126 (1.56 %) |
| Rapidmail | 8.210 | 4.954 (60.34 %) | 3.143 (38.28 %) | 113 (1.38 %) |
| Benchmark Email | 8.459 | 5.051 (59.71 %) | 3.109 (36.75 %) | 299 (3.53 %) |
| ConvertKit | 8.137 | 4.798 (58.97 %) | 3.092 (38.00 %) | 247 (3.04 %) |
| SendInBlue | 7.974 | 4.334 (54.35 %) | 3.410 (42.76 %) | 230 (2.88 %) |
Email deliverability rates for Benchmark Email and other providers comparison
59.71 % of 8.459 emails sent with Benchmark Email ended up in the recipient's main mailbox. 36.75 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.53 % of all emails sent did not reach the recipients.
| Provider | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|
| Clever Elements | 77.27 % (6.136) | 21.56 % (1.712) | 1.17 % (93) |
| CleverReach | 75.88 % (5.998) | 22.33 % (1.765) | 1.80 % (142) |
| GetResponse | 74.02 % (5.680) | 24.60 % (1.888) | 1.38 % (106) |
| AWeber | 73.62 % (5.838) | 24.69 % (1.958) | 1.69 % (134) |
| MailChimp | 70.18 % (5.702) | 27.00 % (2.194) | 2.82 % (229) |
| SendPulse | 69.78 % (5.596) | 28.59 % (2.293) | 1.63 % (131) |
| Moosend | 68.51 % (5.790) | 29.51 % (2.494) | 1.98 % (167) |
| Mailjet | 68.24 % (5.849) | 30.11 % (2.581) | 1.65 % (141) |
| Constant Contact | 67.24 % (5.601) | 29.38 % (2.447) | 3.39 % (282) |
| Mailify | 67.18 % (5.183) | 31.04 % (2.395) | 1.78 % (137) |
| Klick-Tipp | 66.63 % (5.422) | 31.89 % (2.595) | 1.47 % (120) |
| MailerLite | 65.79 % (5.433) | 32.38 % (2.674) | 1.83 % (151) |
| ActiveCampaign | 64.41 % (5.144) | 34.23 % (2.734) | 1.35 % (108) |
| HubSpot | 63.78 % (5.151) | 34.08 % (2.752) | 2.14 % (173) |
| CampaignMonitor | 61.20 % (4.941) | 37.24 % (3.006) | 1.56 % (126) |
| Rapidmail | 60.34 % (4.954) | 38.28 % (3.143) | 1.38 % (113) |
| Benchmark Email | 59.71 % (5.051) | 36.75 % (3.109) | 3.53 % (299) |
| ConvertKit | 58.97 % (4.798) | 38.00 % (3.092) | 3.04 % (247) |
| SendInBlue | 54.35 % (4.334) | 42.76 % (3.410) | 2.88 % (230) |
Email deliverability by category
The delivery of the emails with Benchmark Email in the categories Clothing, Home & Garden, Other, Pets and Food & Drink resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Health, Finance, Elektronics and Entertainment.
| Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Clothing | 611 | 398 | 192 | 21 | 65.14 % | 31.42 % | 3.44 % |
| Home & Garden | 678 | 439 | 215 | 24 | 64.75 % | 31.71 % | 3.54 % |
| Other | 483 | 312 | 154 | 17 | 64.60 % | 31.88 % | 3.52 % |
| Pets | 730 | 470 | 233 | 27 | 64.38 % | 31.92 % | 3.70 % |
| Food & Drink | 750 | 478 | 245 | 27 | 63.73 % | 32.67 % | 3.60 % |
| Cosmetics & Beauty | 515 | 309 | 189 | 17 | 60.00 % | 36.70 % | 3.30 % |
| Sport & Fitness | 588 | 352 | 216 | 20 | 59.86 % | 36.73 % | 3.40 % |
| Job & Career | 737 | 437 | 272 | 28 | 59.29 % | 36.91 % | 3.80 % |
| Entertainment | 639 | 377 | 239 | 23 | 59.00 % | 37.40 % | 3.60 % |
| Elektronics | 727 | 425 | 276 | 26 | 58.46 % | 37.96 % | 3.58 % |
| Finance | 661 | 362 | 276 | 23 | 54.77 % | 41.75 % | 3.48 % |
| Health | 692 | 374 | 294 | 24 | 54.05 % | 42.49 % | 3.47 % |
| Dating | 648 | 318 | 308 | 22 | 49.07 % | 47.53 % | 3.40 % |
Email deliverability by email service provider
According to the test results, the three best email providers for highest delivery rates with Benchmark Email are Custom Mail, Zoho Mail and Yahoo Mail. The delivery rates were worst for the email providers Gmail, Outlook Mail and GMX Mail.
| Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Custom Mail | 721 | 462 | 234 | 25 | 64.08 % | 32.45 % | 3.47 % |
| Zoho Mail | 736 | 457 | 254 | 25 | 62.09 % | 34.51 % | 3.40 % |
| Yahoo Mail | 832 | 513 | 290 | 29 | 61.66 % | 34.86 % | 3.49 % |
| AOL Mail | 883 | 542 | 311 | 30 | 61.38 % | 35.22 % | 3.40 % |
| Mail.com | 942 | 578 | 328 | 36 | 61.36 % | 34.82 % | 3.82 % |
| ProtonMail | 817 | 491 | 297 | 29 | 60.10 % | 36.35 % | 3.55 % |
| Yandex Mail | 840 | 504 | 307 | 29 | 60.00 % | 36.55 % | 3.45 % |
| GMX Mail | 994 | 575 | 383 | 36 | 57.85 % | 38.53 % | 3.62 % |
| Outlook Mail | 901 | 502 | 367 | 32 | 55.72 % | 40.73 % | 3.55 % |
| Gmail | 793 | 427 | 338 | 28 | 53.85 % | 42.62 % | 3.53 % |
All email deliverability reports for Benchmark Email
All available email deliverability reports for Benchmark Email.
Benchmark Email badges for website
The following badges for Benchmark Email can be embedded into a website.
References and Resources
Further resources and references for Benchmark Email.