ActiveCampaign Email Deliverability Report for the year 2023 (June)
In this email deliverability report for ActiveCampaign (June 2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.
There is a compact review of ActiveCampaign. It outlines the most important features of ActiveCampaign, answers some questions and also publishes user reviews.
Email deliverability for ActiveCampaign and other providers comparison
A total of 6.707 emails were sent with ActiveCampaign. A total of 5.740 emails were delivered to the recipient's main mailbox. Of all emails sent, 750 emails ended up in the spam folder. 217 emails were lost on the way to the recipients.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|---|
CleverReach | 6.740 | 5.779 (85.74 %) | 753 (11.17 %) | 208 (3.09 %) |
ActiveCampaign | 6.707 | 5.740 (85.58 %) | 750 (11.18 %) | 217 (3.24 %) |
GetResponse | 6.629 | 5.660 (85.38 %) | 769 (11.60 %) | 200 (3.02 %) |
Klick-Tipp | 6.744 | 5.746 (85.20 %) | 793 (11.76 %) | 205 (3.04 %) |
Mailjet | 6.840 | 5.800 (84.80 %) | 827 (12.09 %) | 213 (3.11 %) |
CampaignMonitor | 6.808 | 5.751 (84.47 %) | 846 (12.43 %) | 211 (3.10 %) |
HubSpot | 7.036 | 5.905 (83.93 %) | 887 (12.61 %) | 244 (3.47 %) |
Moosend | 6.744 | 5.547 (82.25 %) | 933 (13.83 %) | 264 (3.91 %) |
Rapidmail | 6.734 | 5.521 (81.99 %) | 940 (13.96 %) | 273 (4.05 %) |
ConvertKit | 6.799 | 5.549 (81.61 %) | 1.006 (14.80 %) | 244 (3.59 %) |
MailChimp | 6.818 | 5.555 (81.48 %) | 1.006 (14.76 %) | 257 (3.77 %) |
Benchmark Email | 6.728 | 5.475 (81.38 %) | 976 (14.51 %) | 277 (4.12 %) |
AWeber | 6.856 | 5.563 (81.14 %) | 1.039 (15.15 %) | 254 (3.70 %) |
Mailify | 6.961 | 5.628 (80.85 %) | 1.041 (14.95 %) | 292 (4.19 %) |
SendInBlue | 6.896 | 5.560 (80.63 %) | 1.042 (15.11 %) | 294 (4.26 %) |
Constant Contact | 6.805 | 5.372 (78.94 %) | 1.134 (16.66 %) | 299 (4.39 %) |
MailerLite | 6.721 | 5.244 (78.02 %) | 1.162 (17.29 %) | 315 (4.69 %) |
SendPulse | 6.838 | 5.320 (77.80 %) | 1.193 (17.45 %) | 325 (4.75 %) |
Clever Elements | 6.937 | 5.364 (77.32 %) | 1.253 (18.06 %) | 320 (4.61 %) |
Email deliverability rates for ActiveCampaign and other providers comparison
85.58 % of 6.707 emails sent with ActiveCampaign ended up in the recipient's main mailbox. 11.18 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.24 % of all emails sent did not reach the recipients.
Provider | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|
CleverReach | 85.74 % (5.779) | 11.17 % (753) | 3.09 % (208) |
ActiveCampaign | 85.58 % (5.740) | 11.18 % (750) | 3.24 % (217) |
GetResponse | 85.38 % (5.660) | 11.60 % (769) | 3.02 % (200) |
Klick-Tipp | 85.20 % (5.746) | 11.76 % (793) | 3.04 % (205) |
Mailjet | 84.80 % (5.800) | 12.09 % (827) | 3.11 % (213) |
CampaignMonitor | 84.47 % (5.751) | 12.43 % (846) | 3.10 % (211) |
HubSpot | 83.93 % (5.905) | 12.61 % (887) | 3.47 % (244) |
Moosend | 82.25 % (5.547) | 13.83 % (933) | 3.91 % (264) |
Rapidmail | 81.99 % (5.521) | 13.96 % (940) | 4.05 % (273) |
ConvertKit | 81.61 % (5.549) | 14.80 % (1.006) | 3.59 % (244) |
MailChimp | 81.48 % (5.555) | 14.76 % (1.006) | 3.77 % (257) |
Benchmark Email | 81.38 % (5.475) | 14.51 % (976) | 4.12 % (277) |
AWeber | 81.14 % (5.563) | 15.15 % (1.039) | 3.70 % (254) |
Mailify | 80.85 % (5.628) | 14.95 % (1.041) | 4.19 % (292) |
SendInBlue | 80.63 % (5.560) | 15.11 % (1.042) | 4.26 % (294) |
Constant Contact | 78.94 % (5.372) | 16.66 % (1.134) | 4.39 % (299) |
MailerLite | 78.02 % (5.244) | 17.29 % (1.162) | 4.69 % (315) |
SendPulse | 77.80 % (5.320) | 17.45 % (1.193) | 4.75 % (325) |
Clever Elements | 77.32 % (5.364) | 18.06 % (1.253) | 4.61 % (320) |
Email deliverability by category
The delivery of the emails with ActiveCampaign in the categories Clothing, Food & Drink, Home & Garden, Other and Pets resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Finance, Cosmetics & Beauty, Sport & Fitness, Dating and Job & Career.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing | 505 | 449 | 47 | 9 | 88.91 % | 9.31 % | 1.78 % |
Food & Drink | 571 | 502 | 51 | 18 | 87.92 % | 8.93 % | 3.15 % |
Home & Garden | 510 | 446 | 49 | 15 | 87.45 % | 9.61 % | 2.94 % |
Other | 516 | 446 | 53 | 17 | 86.43 % | 10.27 % | 3.29 % |
Pets | 521 | 450 | 54 | 17 | 86.37 % | 10.36 % | 3.26 % |
Elektronics | 526 | 454 | 56 | 16 | 86.31 % | 10.65 % | 3.04 % |
Health | 515 | 439 | 63 | 13 | 85.24 % | 12.23 % | 2.52 % |
Entertainment | 489 | 416 | 56 | 17 | 85.07 % | 11.45 % | 3.48 % |
Job & Career | 525 | 443 | 69 | 13 | 84.38 % | 13.14 % | 2.48 % |
Dating | 468 | 393 | 60 | 15 | 83.97 % | 12.82 % | 3.21 % |
Sport & Fitness | 503 | 421 | 61 | 21 | 83.70 % | 12.13 % | 4.17 % |
Cosmetics & Beauty | 555 | 464 | 64 | 27 | 83.60 % | 11.53 % | 4.86 % |
Finance | 503 | 417 | 67 | 19 | 82.90 % | 13.32 % | 3.78 % |
Email deliverability by email service provider
According to the test results, the three best email providers for highest delivery rates with ActiveCampaign are Custom Mail, Zoho Mail and ProtonMail. The delivery rates were worst for the email providers Yandex Mail, Outlook Mail and Gmail.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Custom Mail | 713 | 629 | 67 | 17 | 88.22 % | 9.40 % | 2.38 % |
Zoho Mail | 660 | 581 | 64 | 15 | 88.03 % | 9.70 % | 2.27 % |
ProtonMail | 665 | 583 | 62 | 20 | 87.67 % | 9.32 % | 3.01 % |
GMX Mail | 626 | 546 | 64 | 16 | 87.22 % | 10.22 % | 2.56 % |
Mail.com | 655 | 561 | 70 | 24 | 85.65 % | 10.69 % | 3.66 % |
AOL Mail | 681 | 582 | 78 | 21 | 85.46 % | 11.45 % | 3.08 % |
Yahoo Mail | 676 | 568 | 80 | 28 | 84.02 % | 11.83 % | 4.14 % |
Gmail | 656 | 549 | 84 | 23 | 83.69 % | 12.80 % | 3.51 % |
Outlook Mail | 672 | 558 | 91 | 23 | 83.04 % | 13.54 % | 3.42 % |
Yandex Mail | 703 | 583 | 90 | 30 | 82.93 % | 12.80 % | 4.27 % |
All email deliverability reports for ActiveCampaign
All available email deliverability reports for ActiveCampaign.
ActiveCampaign badges for website
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References and Resources
Further resources and references for ActiveCampaign.