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ActiveCampaign Email Deliverability Report for the year 2021 (October)

In this email deliverability report for ActiveCampaign (October 2021), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

There is a compact review of ActiveCampaign. It outlines the most important features of ActiveCampaign, answers some questions and also publishes user reviews.

Email deliverability for ActiveCampaign and other providers comparison

A total of 6.769 emails were sent with ActiveCampaign. A total of 5.759 emails were delivered to the recipient's main mailbox. Of all emails sent, 789 emails ended up in the spam folder. 221 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 6.9185.886
(85.08 %) 		796
(11.51 %) 		236
(3.41 %)
ActiveCampaign 6.7695.759
(85.08 %) 		789
(11.66 %) 		221
(3.26 %)
Mailjet 6.9465.905
(85.01 %) 		799
(11.50 %) 		242
(3.48 %)
Rapidmail 6.8825.810
(84.42 %) 		852
(12.38 %) 		220
(3.20 %)
Klick-Tipp 6.9035.789
(83.86 %) 		878
(12.72 %) 		236
(3.42 %)
CampaignMonitor 6.8635.724
(83.40 %) 		907
(13.22 %) 		232
(3.38 %)
CleverReach 6.7705.630
(83.16 %) 		901
(13.31 %) 		239
(3.53 %)
HubSpot 6.7955.601
(82.43 %) 		949
(13.97 %) 		245
(3.61 %)
Moosend 6.8925.676
(82.36 %) 		942
(13.67 %) 		274
(3.98 %)
Mailify 6.7995.587
(82.17 %) 		932
(13.71 %) 		280
(4.12 %)
AWeber 6.9775.672
(81.30 %) 		1.032
(14.79 %) 		273
(3.91 %)
MailChimp 6.7915.495
(80.92 %) 		1.015
(14.95 %) 		281
(4.14 %)
ConvertKit 6.9185.578
(80.63 %) 		1.042
(15.06 %) 		298
(4.31 %)
MailerLite 6.8585.529
(80.62 %) 		1.048
(15.28 %) 		281
(4.10 %)
SendInBlue 6.8905.504
(79.88 %) 		1.094
(15.88 %) 		292
(4.24 %)
Constant Contact 6.7285.373
(79.86 %) 		1.071
(15.92 %) 		284
(4.22 %)
Benchmark Email 6.7895.420
(79.84 %) 		1.069
(15.75 %) 		300
(4.42 %)
SendPulse 6.9865.504
(78.79 %) 		1.171
(16.76 %) 		311
(4.45 %)
Clever Elements 6.7095.190
(77.36 %) 		1.205
(17.96 %) 		314
(4.68 %)
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ActiveCampaign email deliverability providers comparison 2021 (October)
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Email deliverability rates for ActiveCampaign and other providers comparison

85.08 % of 6.769 emails sent with ActiveCampaign ended up in the recipient's main mailbox. 11.66 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.26 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 85.08 %
(5.886) 		11.51 %
(796) 		3.41 %
(236)
ActiveCampaign 85.08 %
(5.759) 		11.66 %
(789) 		3.26 %
(221)
Mailjet 85.01 %
(5.905) 		11.50 %
(799) 		3.48 %
(242)
Rapidmail 84.42 %
(5.810) 		12.38 %
(852) 		3.20 %
(220)
Klick-Tipp 83.86 %
(5.789) 		12.72 %
(878) 		3.42 %
(236)
CampaignMonitor 83.40 %
(5.724) 		13.22 %
(907) 		3.38 %
(232)
CleverReach 83.16 %
(5.630) 		13.31 %
(901) 		3.53 %
(239)
HubSpot 82.43 %
(5.601) 		13.97 %
(949) 		3.61 %
(245)
Moosend 82.36 %
(5.676) 		13.67 %
(942) 		3.98 %
(274)
Mailify 82.17 %
(5.587) 		13.71 %
(932) 		4.12 %
(280)
AWeber 81.30 %
(5.672) 		14.79 %
(1.032) 		3.91 %
(273)
MailChimp 80.92 %
(5.495) 		14.95 %
(1.015) 		4.14 %
(281)
ConvertKit 80.63 %
(5.578) 		15.06 %
(1.042) 		4.31 %
(298)
MailerLite 80.62 %
(5.529) 		15.28 %
(1.048) 		4.10 %
(281)
SendInBlue 79.88 %
(5.504) 		15.88 %
(1.094) 		4.24 %
(292)
Constant Contact 79.86 %
(5.373) 		15.92 %
(1.071) 		4.22 %
(284)
Benchmark Email 79.84 %
(5.420) 		15.75 %
(1.069) 		4.42 %
(300)
SendPulse 78.79 %
(5.504) 		16.76 %
(1.171) 		4.45 %
(311)
Clever Elements 77.36 %
(5.190) 		17.96 %
(1.205) 		4.68 %
(314)
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ActiveCampaign email deliverability rates providers comparison 2021 (October)
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Email deliverability by category

The delivery of the emails with ActiveCampaign in the categories Pets, Home & Garden, Food & Drink, Clothing and Elektronics resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Job & Career, Sport & Fitness, Finance, Dating and Entertainment.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Pets 527462551087.67 %10.44 %1.90 %
Home & Garden 558488571387.46 %10.22 %2.33 %
Food & Drink 499436471687.37 %9.42 %3.21 %
Clothing 546477541587.36 %9.89 %2.75 %
Elektronics 488422511586.48 %10.45 %3.07 %
Other 557481581886.36 %10.41 %3.23 %
Cosmetics & Beauty 508432621485.04 %12.20 %2.76 %
Health 545463671584.95 %12.29 %2.75 %
Entertainment 507426602184.02 %11.83 %4.14 %
Dating 497414661783.30 %13.28 %3.42 %
Finance 470388671582.55 %14.26 %3.19 %
Sport & Fitness 512419672681.84 %13.09 %5.08 %
Job & Career 555451782681.26 %14.05 %4.68 %
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ActiveCampaign email deliverability by category 2021 (October)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with ActiveCampaign are ProtonMail, Zoho Mail and Custom Mail. The delivery rates were worst for the email providers Gmail, Outlook Mail and Yandex Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
ProtonMail 646567611887.77 %9.44 %2.79 %
Zoho Mail 763668801587.55 %10.48 %1.97 %
Custom Mail 718621722586.49 %10.03 %3.48 %
GMX Mail 634547681986.28 %10.73 %3.00 %
Mail.com 717612832285.36 %11.58 %3.07 %
Yahoo Mail 677573851984.64 %12.56 %2.81 %
AOL Mail 662556812583.99 %12.24 %3.78 %
Yandex Mail 666555882383.33 %13.21 %3.45 %
Outlook Mail 683563903082.43 %13.18 %4.39 %
Gmail 603497812582.42 %13.43 %4.15 %
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ActiveCampaign email deliverability by email service provider 2021 (October)
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All email deliverability reports for ActiveCampaign

All available email deliverability reports for ActiveCampaign.

ActiveCampaign badges for website

The following badges for ActiveCampaign can be embedded into a website.

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References and Resources

Further resources and references for ActiveCampaign.