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ActiveCampaign Email Deliverability Report for the year 2021 (July)

In this email deliverability report for ActiveCampaign (July 2021), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

There is a compact review of ActiveCampaign. It outlines the most important features of ActiveCampaign, answers some questions and also publishes user reviews.

Email deliverability for ActiveCampaign and other providers comparison

A total of 6.916 emails were sent with ActiveCampaign. A total of 5.873 emails were delivered to the recipient's main mailbox. Of all emails sent, 801 emails ended up in the spam folder. 242 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
Mailjet 6.7085.730
(85.42 %) 		770
(11.48 %) 		208
(3.10 %)
Klick-Tipp 6.7935.778
(85.06 %) 		783
(11.53 %) 		232
(3.42 %)
ActiveCampaign 6.9165.873
(84.92 %) 		801
(11.58 %) 		242
(3.50 %)
GetResponse 6.8175.779
(84.77 %) 		818
(12.00 %) 		220
(3.23 %)
HubSpot 6.8405.742
(83.95 %) 		876
(12.81 %) 		222
(3.25 %)
CampaignMonitor 6.8715.765
(83.90 %) 		865
(12.59 %) 		241
(3.51 %)
CleverReach 6.6955.590
(83.50 %) 		856
(12.79 %) 		249
(3.72 %)
Rapidmail 6.6825.554
(83.12 %) 		873
(13.06 %) 		255
(3.82 %)
Mailify 6.8675.617
(81.80 %) 		963
(14.02 %) 		287
(4.18 %)
AWeber 6.8025.546
(81.53 %) 		976
(14.35 %) 		280
(4.12 %)
Moosend 6.8485.583
(81.53 %) 		994
(14.52 %) 		271
(3.96 %)
MailChimp 6.8335.563
(81.41 %) 		1.005
(14.71 %) 		265
(3.88 %)
ConvertKit 6.8235.533
(81.09 %) 		999
(14.64 %) 		291
(4.26 %)
Benchmark Email 6.7705.454
(80.56 %) 		1.020
(15.07 %) 		296
(4.37 %)
SendInBlue 6.9695.565
(79.85 %) 		1.112
(15.96 %) 		292
(4.19 %)
Constant Contact 6.7105.328
(79.40 %) 		1.086
(16.18 %) 		296
(4.41 %)
MailerLite 6.9885.522
(79.02 %) 		1.155
(16.53 %) 		311
(4.45 %)
Clever Elements 6.8785.346
(77.73 %) 		1.229
(17.87 %) 		303
(4.41 %)
SendPulse 6.6915.120
(76.52 %) 		1.224
(18.29 %) 		347
(5.19 %)
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ActiveCampaign email deliverability providers comparison 2021 (July)
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Email deliverability rates for ActiveCampaign and other providers comparison

84.92 % of 6.916 emails sent with ActiveCampaign ended up in the recipient's main mailbox. 11.58 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.50 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
Mailjet 85.42 %
(5.730) 		11.48 %
(770) 		3.10 %
(208)
Klick-Tipp 85.06 %
(5.778) 		11.53 %
(783) 		3.42 %
(232)
ActiveCampaign 84.92 %
(5.873) 		11.58 %
(801) 		3.50 %
(242)
GetResponse 84.77 %
(5.779) 		12.00 %
(818) 		3.23 %
(220)
HubSpot 83.95 %
(5.742) 		12.81 %
(876) 		3.25 %
(222)
CampaignMonitor 83.90 %
(5.765) 		12.59 %
(865) 		3.51 %
(241)
CleverReach 83.50 %
(5.590) 		12.79 %
(856) 		3.72 %
(249)
Rapidmail 83.12 %
(5.554) 		13.06 %
(873) 		3.82 %
(255)
Mailify 81.80 %
(5.617) 		14.02 %
(963) 		4.18 %
(287)
AWeber 81.53 %
(5.546) 		14.35 %
(976) 		4.12 %
(280)
Moosend 81.53 %
(5.583) 		14.52 %
(994) 		3.96 %
(271)
MailChimp 81.41 %
(5.563) 		14.71 %
(1.005) 		3.88 %
(265)
ConvertKit 81.09 %
(5.533) 		14.64 %
(999) 		4.26 %
(291)
Benchmark Email 80.56 %
(5.454) 		15.07 %
(1.020) 		4.37 %
(296)
SendInBlue 79.85 %
(5.565) 		15.96 %
(1.112) 		4.19 %
(292)
Constant Contact 79.40 %
(5.328) 		16.18 %
(1.086) 		4.41 %
(296)
MailerLite 79.02 %
(5.522) 		16.53 %
(1.155) 		4.45 %
(311)
Clever Elements 77.73 %
(5.346) 		17.87 %
(1.229) 		4.41 %
(303)
SendPulse 76.52 %
(5.120) 		18.29 %
(1.224) 		5.19 %
(347)
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ActiveCampaign email deliverability rates providers comparison 2021 (July)
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Email deliverability by category

The delivery of the emails with ActiveCampaign in the categories Food & Drink, Home & Garden, Clothing, Pets and Elektronics resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Job & Career, Finance, Entertainment and Sport & Fitness.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Food & Drink 521463461288.87 %8.83 %2.30 %
Home & Garden 507440501786.79 %9.86 %3.35 %
Clothing 503436481986.68 %9.54 %3.78 %
Pets 584506621686.64 %10.62 %2.74 %
Elektronics 571490602185.81 %10.51 %3.68 %
Other 541463591985.58 %10.91 %3.51 %
Cosmetics & Beauty 501428601385.43 %11.98 %2.59 %
Health 547467651585.37 %11.88 %2.74 %
Sport & Fitness 522440661684.29 %12.64 %3.07 %
Entertainment 553461682483.36 %12.30 %4.34 %
Finance 540444742282.22 %13.70 %4.07 %
Job & Career 491403672182.08 %13.65 %4.28 %
Dating 535432762780.75 %14.21 %5.05 %
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ActiveCampaign email deliverability by category 2021 (July)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with ActiveCampaign are Custom Mail, ProtonMail and Zoho Mail. The delivery rates were worst for the email providers Yandex Mail, Outlook Mail and Gmail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 719629692187.48 %9.60 %2.92 %
ProtonMail 686598652387.17 %9.48 %3.35 %
Zoho Mail 650561672286.31 %10.31 %3.38 %
GMX Mail 615529622486.02 %10.08 %3.90 %
Mail.com 664566742485.24 %11.14 %3.61 %
Yahoo Mail 693587822484.70 %11.83 %3.46 %
AOL Mail 693584862384.27 %12.41 %3.32 %
Gmail 686578941484.26 %13.70 %2.04 %
Outlook Mail 738608983282.38 %13.28 %4.34 %
Yandex Mail 7726331043581.99 %13.47 %4.53 %
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ActiveCampaign email deliverability by email service provider 2021 (July)
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All email deliverability reports for ActiveCampaign

All available email deliverability reports for ActiveCampaign.

ActiveCampaign badges for website

The following badges for ActiveCampaign can be embedded into a website.

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References and Resources

Further resources and references for ActiveCampaign.