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ActiveCampaign Email Deliverability Report for the year 2020 (November)

In this email deliverability report for ActiveCampaign (November 2020), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

There is a compact review of ActiveCampaign. It outlines the most important features of ActiveCampaign, answers some questions and also publishes user reviews.

Email deliverability for ActiveCampaign and other providers comparison

A total of 8.094 emails were sent with ActiveCampaign. A total of 5.212 emails were delivered to the recipient's main mailbox. Of all emails sent, 2.743 emails ended up in the spam folder. 139 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
AWeber 8.3796.405
(76.44 %) 		1.872
(22.34 %) 		102
(1.22 %)
Clever Elements 8.1456.223
(76.40 %) 		1.822
(22.37 %) 		100
(1.23 %)
GetResponse 7.9486.003
(75.53 %) 		1.856
(23.35 %) 		89
(1.12 %)
Moosend 7.6745.771
(75.20 %) 		1.800
(23.46 %) 		103
(1.34 %)
CleverReach 8.2095.957
(72.57 %) 		2.124
(25.87 %) 		128
(1.56 %)
Klick-Tipp 8.3366.027
(72.30 %) 		2.213
(26.55 %) 		96
(1.15 %)
Rapidmail 8.5285.873
(68.87 %) 		2.477
(29.05 %) 		178
(2.09 %)
CampaignMonitor 7.7765.310
(68.29 %) 		2.346
(30.17 %) 		120
(1.54 %)
Mailjet 8.2525.634
(68.27 %) 		2.461
(29.82 %) 		157
(1.90 %)
SendPulse 8.2275.546
(67.41 %) 		2.584
(31.41 %) 		97
(1.18 %)
SendInBlue 7.9785.241
(65.69 %) 		2.552
(31.99 %) 		185
(2.32 %)
ConvertKit 8.2515.414
(65.62 %) 		2.640
(32.00 %) 		197
(2.39 %)
Constant Contact 8.1505.329
(65.39 %) 		2.575
(31.60 %) 		246
(3.02 %)
ActiveCampaign 8.0945.212
(64.39 %) 		2.743
(33.89 %) 		139
(1.72 %)
Mailify 8.3645.362
(64.11 %) 		2.845
(34.01 %) 		157
(1.88 %)
MailerLite 7.7244.712
(61.00 %) 		2.879
(37.27 %) 		133
(1.72 %)
HubSpot 8.0704.883
(60.51 %) 		3.077
(38.13 %) 		110
(1.36 %)
MailChimp 7.7264.425
(57.27 %) 		3.140
(40.64 %) 		161
(2.08 %)
Benchmark Email 8.3064.657
(56.07 %) 		3.383
(40.73 %) 		266
(3.20 %)
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ActiveCampaign email deliverability providers comparison 2020 (November)
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Email deliverability rates for ActiveCampaign and other providers comparison

64.39 % of 8.094 emails sent with ActiveCampaign ended up in the recipient's main mailbox. 33.89 % of all emails were moved from the email providers to the spam folder after successful delivery. 1.72 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
AWeber 76.44 %
(6.405) 		22.34 %
(1.872) 		1.22 %
(102)
Clever Elements 76.40 %
(6.223) 		22.37 %
(1.822) 		1.23 %
(100)
GetResponse 75.53 %
(6.003) 		23.35 %
(1.856) 		1.12 %
(89)
Moosend 75.20 %
(5.771) 		23.46 %
(1.800) 		1.34 %
(103)
CleverReach 72.57 %
(5.957) 		25.87 %
(2.124) 		1.56 %
(128)
Klick-Tipp 72.30 %
(6.027) 		26.55 %
(2.213) 		1.15 %
(96)
Rapidmail 68.87 %
(5.873) 		29.05 %
(2.477) 		2.09 %
(178)
CampaignMonitor 68.29 %
(5.310) 		30.17 %
(2.346) 		1.54 %
(120)
Mailjet 68.27 %
(5.634) 		29.82 %
(2.461) 		1.90 %
(157)
SendPulse 67.41 %
(5.546) 		31.41 %
(2.584) 		1.18 %
(97)
SendInBlue 65.69 %
(5.241) 		31.99 %
(2.552) 		2.32 %
(185)
ConvertKit 65.62 %
(5.414) 		32.00 %
(2.640) 		2.39 %
(197)
Constant Contact 65.39 %
(5.329) 		31.60 %
(2.575) 		3.02 %
(246)
ActiveCampaign 64.39 %
(5.212) 		33.89 %
(2.743) 		1.72 %
(139)
Mailify 64.11 %
(5.362) 		34.01 %
(2.845) 		1.88 %
(157)
MailerLite 61.00 %
(4.712) 		37.27 %
(2.879) 		1.72 %
(133)
HubSpot 60.51 %
(4.883) 		38.13 %
(3.077) 		1.36 %
(110)
MailChimp 57.27 %
(4.425) 		40.64 %
(3.140) 		2.08 %
(161)
Benchmark Email 56.07 %
(4.657) 		40.73 %
(3.383) 		3.20 %
(266)
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ActiveCampaign email deliverability rates providers comparison 2020 (November)
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Email deliverability by category

The delivery of the emails with ActiveCampaign in the categories Pets, Food & Drink, Other, Clothing and Home & Garden resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Health, Cosmetics & Beauty and Entertainment.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Pets 693487197970.27 %28.43 %1.30 %
Food & Drink 572399164969.76 %28.67 %1.57 %
Other 6414451831369.42 %28.55 %2.03 %
Clothing 5603881611169.29 %28.75 %1.96 %
Home & Garden 6234311811169.18 %29.05 %1.77 %
Elektronics 6003892011064.83 %33.50 %1.67 %
Job & Career 6404082211163.75 %34.53 %1.72 %
Sport & Fitness 6994442421363.52 %34.62 %1.86 %
Entertainment 508322177963.39 %34.84 %1.77 %
Cosmetics & Beauty 570359202962.98 %35.44 %1.58 %
Health 7384432831260.03 %38.35 %1.63 %
Finance 5413172141058.60 %39.56 %1.85 %
Dating 7093803171253.60 %44.71 %1.69 %
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ActiveCampaign email deliverability by category 2020 (November)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with ActiveCampaign are Custom Mail, Zoho Mail and Mail.com. The delivery rates were worst for the email providers Gmail, Outlook Mail and GMX Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 6994862011269.53 %28.76 %1.72 %
Zoho Mail 8245532571467.11 %31.19 %1.70 %
Mail.com 8615762701566.90 %31.36 %1.74 %
Yahoo Mail 6344202031166.25 %32.02 %1.74 %
AOL Mail 8305452711465.66 %32.65 %1.69 %
ProtonMail 8245392701565.41 %32.77 %1.82 %
Yandex Mail 8155312711365.15 %33.25 %1.60 %
GMX Mail 8445193111461.49 %36.85 %1.66 %
Outlook Mail 8975433391560.54 %37.79 %1.67 %
Gmail 8665003501657.74 %40.42 %1.85 %
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ActiveCampaign email deliverability by email service provider 2020 (November)
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All email deliverability reports for ActiveCampaign

All available email deliverability reports for ActiveCampaign.

ActiveCampaign badges for website

The following badges for ActiveCampaign can be embedded into a website.

ActiveCampaign
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References and Resources

Further resources and references for ActiveCampaign.