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ActiveCampaign Email Deliverability Report for the year 2020 (September)

In this email deliverability report for ActiveCampaign (September 2020), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

There is a compact review of ActiveCampaign. It outlines the most important features of ActiveCampaign, answers some questions and also publishes user reviews.

Email deliverability for ActiveCampaign and other providers comparison

A total of 8.327 emails were sent with ActiveCampaign. A total of 5.413 emails were delivered to the recipient's main mailbox. Of all emails sent, 2.756 emails ended up in the spam folder. 158 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
AWeber 8.1786.410
(78.38 %) 		1.674
(20.47 %) 		94
(1.15 %)
GetResponse 8.4626.597
(77.96 %) 		1.776
(20.99 %) 		89
(1.05 %)
CleverReach 8.4406.459
(76.53 %) 		1.825
(21.62 %) 		156
(1.85 %)
Moosend 7.8945.718
(72.43 %) 		2.022
(25.61 %) 		154
(1.95 %)
Clever Elements 8.2435.940
(72.06 %) 		2.202
(26.71 %) 		101
(1.23 %)
HubSpot 8.0505.770
(71.68 %) 		2.145
(26.65 %) 		135
(1.68 %)
MailChimp 8.1825.775
(70.58 %) 		2.218
(27.11 %) 		189
(2.31 %)
CampaignMonitor 8.2435.789
(70.23 %) 		2.330
(28.27 %) 		124
(1.50 %)
ConvertKit 7.9335.563
(70.12 %) 		2.182
(27.51 %) 		188
(2.37 %)
Mailjet 8.3895.818
(69.35 %) 		2.440
(29.09 %) 		131
(1.56 %)
Constant Contact 8.0765.562
(68.87 %) 		2.319
(28.71 %) 		195
(2.41 %)
Klick-Tipp 8.0425.535
(68.83 %) 		2.407
(29.93 %) 		100
(1.24 %)
Benchmark Email 8.7565.954
(68.00 %) 		2.520
(28.78 %) 		282
(3.22 %)
Rapidmail 8.4165.701
(67.74 %) 		2.602
(30.92 %) 		113
(1.34 %)
Mailify 8.3015.550
(66.86 %) 		2.590
(31.20 %) 		161
(1.94 %)
MailerLite 7.3604.828
(65.60 %) 		2.390
(32.47 %) 		142
(1.93 %)
ActiveCampaign 8.3275.413
(65.01 %) 		2.756
(33.10 %) 		158
(1.90 %)
SendPulse 8.6945.514
(63.42 %) 		3.049
(35.07 %) 		131
(1.51 %)
SendInBlue 7.7774.820
(61.98 %) 		2.711
(34.86 %) 		246
(3.16 %)
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ActiveCampaign email deliverability providers comparison 2020 (September)
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Email deliverability rates for ActiveCampaign and other providers comparison

65.01 % of 8.327 emails sent with ActiveCampaign ended up in the recipient's main mailbox. 33.10 % of all emails were moved from the email providers to the spam folder after successful delivery. 1.90 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
AWeber 78.38 %
(6.410) 		20.47 %
(1.674) 		1.15 %
(94)
GetResponse 77.96 %
(6.597) 		20.99 %
(1.776) 		1.05 %
(89)
CleverReach 76.53 %
(6.459) 		21.62 %
(1.825) 		1.85 %
(156)
Moosend 72.43 %
(5.718) 		25.61 %
(2.022) 		1.95 %
(154)
Clever Elements 72.06 %
(5.940) 		26.71 %
(2.202) 		1.23 %
(101)
HubSpot 71.68 %
(5.770) 		26.65 %
(2.145) 		1.68 %
(135)
MailChimp 70.58 %
(5.775) 		27.11 %
(2.218) 		2.31 %
(189)
CampaignMonitor 70.23 %
(5.789) 		28.27 %
(2.330) 		1.50 %
(124)
ConvertKit 70.12 %
(5.563) 		27.51 %
(2.182) 		2.37 %
(188)
Mailjet 69.35 %
(5.818) 		29.09 %
(2.440) 		1.56 %
(131)
Constant Contact 68.87 %
(5.562) 		28.71 %
(2.319) 		2.41 %
(195)
Klick-Tipp 68.83 %
(5.535) 		29.93 %
(2.407) 		1.24 %
(100)
Benchmark Email 68.00 %
(5.954) 		28.78 %
(2.520) 		3.22 %
(282)
Rapidmail 67.74 %
(5.701) 		30.92 %
(2.602) 		1.34 %
(113)
Mailify 66.86 %
(5.550) 		31.20 %
(2.590) 		1.94 %
(161)
MailerLite 65.60 %
(4.828) 		32.47 %
(2.390) 		1.93 %
(142)
ActiveCampaign 65.01 %
(5.413) 		33.10 %
(2.756) 		1.90 %
(158)
SendPulse 63.42 %
(5.514) 		35.07 %
(3.049) 		1.51 %
(131)
SendInBlue 61.98 %
(4.820) 		34.86 %
(2.711) 		3.16 %
(246)
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ActiveCampaign email deliverability rates providers comparison 2020 (September)
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Email deliverability by category

The delivery of the emails with ActiveCampaign in the categories Pets, Other, Clothing, Food & Drink and Home & Garden resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Health, Finance, Sport & Fitness and Entertainment.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Pets 558396153970.97 %27.42 %1.61 %
Other 6534581841170.14 %28.18 %1.68 %
Clothing 5894131651170.12 %28.01 %1.87 %
Food & Drink 6914831951369.90 %28.22 %1.88 %
Home & Garden 6524511901169.17 %29.14 %1.69 %
Elektronics 5953871981065.04 %33.28 %1.68 %
Job & Career 6163962081264.29 %33.77 %1.95 %
Cosmetics & Beauty 6754332281464.15 %33.78 %2.07 %
Entertainment 6223962141263.67 %34.41 %1.93 %
Sport & Fitness 7404712531663.65 %34.19 %2.16 %
Finance 6904182581460.58 %37.39 %2.03 %
Health 5993562311259.43 %38.56 %2.00 %
Dating 6473552791354.87 %43.12 %2.01 %
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ActiveCampaign email deliverability by category 2020 (September)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with ActiveCampaign are Custom Mail, Zoho Mail and Mail.com. The delivery rates were worst for the email providers Gmail, Outlook Mail and Yandex Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 8505892461569.29 %28.94 %1.76 %
Zoho Mail 8175502521567.32 %30.84 %1.84 %
Mail.com 7695172401267.23 %31.21 %1.56 %
Yahoo Mail 9376192991966.06 %31.91 %2.03 %
AOL Mail 7695032521465.41 %32.77 %1.82 %
ProtonMail 8745702861865.22 %32.72 %2.06 %
GMX Mail 7604872571664.08 %33.82 %2.11 %
Yandex Mail 9315953181863.91 %34.16 %1.93 %
Outlook Mail 8075012911562.08 %36.06 %1.86 %
Gmail 8134823151659.29 %38.75 %1.97 %
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ActiveCampaign email deliverability by email service provider 2020 (September)
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All email deliverability reports for ActiveCampaign

All available email deliverability reports for ActiveCampaign.

ActiveCampaign badges for website

The following badges for ActiveCampaign can be embedded into a website.

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References and Resources

Further resources and references for ActiveCampaign.