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ActiveCampaign Email Deliverability Report for the year 2020 (July)

In this email deliverability report for ActiveCampaign (July 2020), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

There is a compact review of ActiveCampaign. It outlines the most important features of ActiveCampaign, answers some questions and also publishes user reviews.

Email deliverability for ActiveCampaign and other providers comparison

A total of 8.493 emails were sent with ActiveCampaign. A total of 5.718 emails were delivered to the recipient's main mailbox. Of all emails sent, 2.657 emails ended up in the spam folder. 118 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 8.0166.177
(77.06 %) 		1.721
(21.47 %) 		118
(1.47 %)
AWeber 7.9366.062
(76.39 %) 		1.779
(22.42 %) 		95
(1.20 %)
CleverReach 8.1086.083
(75.02 %) 		1.920
(23.68 %) 		105
(1.30 %)
Clever Elements 7.8985.888
(74.55 %) 		1.899
(24.04 %) 		111
(1.41 %)
Mailify 8.3236.035
(72.51 %) 		2.131
(25.60 %) 		157
(1.89 %)
CampaignMonitor 8.2945.810
(70.05 %) 		2.379
(28.68 %) 		105
(1.27 %)
SendInBlue 8.2285.672
(68.94 %) 		2.375
(28.86 %) 		181
(2.20 %)
Klick-Tipp 8.1325.558
(68.35 %) 		2.464
(30.30 %) 		110
(1.35 %)
Rapidmail 7.9985.406
(67.59 %) 		2.441
(30.52 %) 		151
(1.89 %)
ActiveCampaign 8.4935.718
(67.33 %) 		2.657
(31.28 %) 		118
(1.39 %)
Constant Contact 7.5525.052
(66.90 %) 		2.292
(30.35 %) 		208
(2.75 %)
Mailjet 7.6445.082
(66.48 %) 		2.430
(31.79 %) 		132
(1.73 %)
SendPulse 8.3635.466
(65.36 %) 		2.812
(33.62 %) 		85
(1.02 %)
Moosend 8.2805.343
(64.53 %) 		2.757
(33.30 %) 		180
(2.17 %)
HubSpot 8.1825.208
(63.65 %) 		2.793
(34.14 %) 		181
(2.21 %)
ConvertKit 8.1634.963
(60.80 %) 		2.982
(36.53 %) 		218
(2.67 %)
Benchmark Email 7.8504.676
(59.57 %) 		2.941
(37.46 %) 		233
(2.97 %)
MailChimp 8.5275.074
(59.51 %) 		3.270
(38.35 %) 		183
(2.15 %)
MailerLite 8.4084.878
(58.02 %) 		3.321
(39.50 %) 		209
(2.49 %)
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ActiveCampaign email deliverability providers comparison 2020 (July)
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Email deliverability rates for ActiveCampaign and other providers comparison

67.33 % of 8.493 emails sent with ActiveCampaign ended up in the recipient's main mailbox. 31.28 % of all emails were moved from the email providers to the spam folder after successful delivery. 1.39 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 77.06 %
(6.177) 		21.47 %
(1.721) 		1.47 %
(118)
AWeber 76.39 %
(6.062) 		22.42 %
(1.779) 		1.20 %
(95)
CleverReach 75.02 %
(6.083) 		23.68 %
(1.920) 		1.30 %
(105)
Clever Elements 74.55 %
(5.888) 		24.04 %
(1.899) 		1.41 %
(111)
Mailify 72.51 %
(6.035) 		25.60 %
(2.131) 		1.89 %
(157)
CampaignMonitor 70.05 %
(5.810) 		28.68 %
(2.379) 		1.27 %
(105)
SendInBlue 68.94 %
(5.672) 		28.86 %
(2.375) 		2.20 %
(181)
Klick-Tipp 68.35 %
(5.558) 		30.30 %
(2.464) 		1.35 %
(110)
Rapidmail 67.59 %
(5.406) 		30.52 %
(2.441) 		1.89 %
(151)
ActiveCampaign 67.33 %
(5.718) 		31.28 %
(2.657) 		1.39 %
(118)
Constant Contact 66.90 %
(5.052) 		30.35 %
(2.292) 		2.75 %
(208)
Mailjet 66.48 %
(5.082) 		31.79 %
(2.430) 		1.73 %
(132)
SendPulse 65.36 %
(5.466) 		33.62 %
(2.812) 		1.02 %
(85)
Moosend 64.53 %
(5.343) 		33.30 %
(2.757) 		2.17 %
(180)
HubSpot 63.65 %
(5.208) 		34.14 %
(2.793) 		2.21 %
(181)
ConvertKit 60.80 %
(4.963) 		36.53 %
(2.982) 		2.67 %
(218)
Benchmark Email 59.57 %
(4.676) 		37.46 %
(2.941) 		2.97 %
(233)
MailChimp 59.51 %
(5.074) 		38.35 %
(3.270) 		2.15 %
(183)
MailerLite 58.02 %
(4.878) 		39.50 %
(3.321) 		2.49 %
(209)
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ActiveCampaign email deliverability rates providers comparison 2020 (July)
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Email deliverability by category

The delivery of the emails with ActiveCampaign in the categories Other, Pets, Clothing, Food & Drink and Home & Garden resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Health, Cosmetics & Beauty and Sport & Fitness.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Other 540391141872.41 %26.11 %1.48 %
Pets 6574751721072.30 %26.18 %1.52 %
Clothing 632454171771.84 %27.06 %1.11 %
Food & Drink 7565422031171.69 %26.85 %1.46 %
Home & Garden 6664701861070.57 %27.93 %1.50 %
Entertainment 656442207767.38 %31.55 %1.07 %
Elektronics 7034722211067.14 %31.44 %1.42 %
Job & Career 677454214967.06 %31.61 %1.33 %
Sport & Fitness 701468224966.76 %31.95 %1.28 %
Cosmetics & Beauty 597394194966.00 %32.50 %1.51 %
Health 583369206863.29 %35.33 %1.37 %
Finance 6784212471062.09 %36.43 %1.47 %
Dating 6473662711056.57 %41.89 %1.55 %
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ActiveCampaign email deliverability by category 2020 (July)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with ActiveCampaign are Custom Mail, Zoho Mail and Mail.com. The delivery rates were worst for the email providers Gmail, Outlook Mail and GMX Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 704504191971.59 %27.13 %1.28 %
Zoho Mail 8766152501170.21 %28.54 %1.26 %
Mail.com 7925542271169.95 %28.66 %1.39 %
AOL Mail 8215652441268.82 %29.72 %1.46 %
Yahoo Mail 9726573001567.59 %30.86 %1.54 %
ProtonMail 9046092811467.37 %31.08 %1.55 %
Yandex Mail 8966002841266.96 %31.70 %1.34 %
GMX Mail 9346133081365.63 %32.98 %1.39 %
Outlook Mail 8695503081163.29 %35.44 %1.27 %
Gmail 7254512641062.21 %36.41 %1.38 %
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ActiveCampaign email deliverability by email service provider 2020 (July)
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All email deliverability reports for ActiveCampaign

All available email deliverability reports for ActiveCampaign.

ActiveCampaign badges for website

The following badges for ActiveCampaign can be embedded into a website.

ActiveCampaign
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References and Resources

Further resources and references for ActiveCampaign.