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ActiveCampaign Email Deliverability Report for the year 2020 (April)

In this email deliverability report for ActiveCampaign (April 2020), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

There is a compact review of ActiveCampaign. It outlines the most important features of ActiveCampaign, answers some questions and also publishes user reviews.

Email deliverability for ActiveCampaign and other providers comparison

A total of 8.090 emails were sent with ActiveCampaign. A total of 5.781 emails were delivered to the recipient's main mailbox. Of all emails sent, 2.155 emails ended up in the spam folder. 154 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
AWeber 8.2406.336
(76.89 %) 		1.762
(21.38 %) 		142
(1.72 %)
Clever Elements 8.2016.174
(75.28 %) 		1.928
(23.51 %) 		99
(1.21 %)
GetResponse 8.1846.116
(74.73 %) 		1.944
(23.75 %) 		124
(1.52 %)
CleverReach 7.7425.661
(73.12 %) 		1.985
(25.64 %) 		96
(1.24 %)
Klick-Tipp 8.0285.783
(72.04 %) 		2.125
(26.47 %) 		120
(1.49 %)
ActiveCampaign 8.0905.781
(71.46 %) 		2.155
(26.64 %) 		154
(1.90 %)
SendPulse 8.0485.690
(70.70 %) 		2.271
(28.22 %) 		87
(1.08 %)
Rapidmail 8.4045.917
(70.41 %) 		2.313
(27.52 %) 		174
(2.07 %)
Mailjet 8.2465.588
(67.77 %) 		2.488
(30.17 %) 		170
(2.06 %)
HubSpot 8.1875.498
(67.16 %) 		2.508
(30.63 %) 		181
(2.21 %)
CampaignMonitor 8.3535.586
(66.87 %) 		2.659
(31.83 %) 		108
(1.29 %)
MailerLite 8.3045.550
(66.84 %) 		2.545
(30.65 %) 		209
(2.52 %)
SendInBlue 8.2135.448
(66.33 %) 		2.512
(30.59 %) 		253
(3.08 %)
ConvertKit 8.0755.280
(65.39 %) 		2.563
(31.74 %) 		232
(2.87 %)
Moosend 7.9825.205
(65.21 %) 		2.635
(33.01 %) 		142
(1.78 %)
Mailify 8.4585.272
(62.33 %) 		3.036
(35.90 %) 		150
(1.77 %)
MailChimp 7.9704.937
(61.94 %) 		2.791
(35.02 %) 		242
(3.04 %)
Benchmark Email 7.5314.637
(61.57 %) 		2.683
(35.63 %) 		211
(2.80 %)
Constant Contact 7.9554.411
(55.45 %) 		3.344
(42.04 %) 		200
(2.51 %)
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ActiveCampaign email deliverability providers comparison 2020 (April)
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Email deliverability rates for ActiveCampaign and other providers comparison

71.46 % of 8.090 emails sent with ActiveCampaign ended up in the recipient's main mailbox. 26.64 % of all emails were moved from the email providers to the spam folder after successful delivery. 1.90 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
AWeber 76.89 %
(6.336) 		21.38 %
(1.762) 		1.72 %
(142)
Clever Elements 75.28 %
(6.174) 		23.51 %
(1.928) 		1.21 %
(99)
GetResponse 74.73 %
(6.116) 		23.75 %
(1.944) 		1.52 %
(124)
CleverReach 73.12 %
(5.661) 		25.64 %
(1.985) 		1.24 %
(96)
Klick-Tipp 72.04 %
(5.783) 		26.47 %
(2.125) 		1.49 %
(120)
ActiveCampaign 71.46 %
(5.781) 		26.64 %
(2.155) 		1.90 %
(154)
SendPulse 70.70 %
(5.690) 		28.22 %
(2.271) 		1.08 %
(87)
Rapidmail 70.41 %
(5.917) 		27.52 %
(2.313) 		2.07 %
(174)
Mailjet 67.77 %
(5.588) 		30.17 %
(2.488) 		2.06 %
(170)
HubSpot 67.16 %
(5.498) 		30.63 %
(2.508) 		2.21 %
(181)
CampaignMonitor 66.87 %
(5.586) 		31.83 %
(2.659) 		1.29 %
(108)
MailerLite 66.84 %
(5.550) 		30.65 %
(2.545) 		2.52 %
(209)
SendInBlue 66.33 %
(5.448) 		30.59 %
(2.512) 		3.08 %
(253)
ConvertKit 65.39 %
(5.280) 		31.74 %
(2.563) 		2.87 %
(232)
Moosend 65.21 %
(5.205) 		33.01 %
(2.635) 		1.78 %
(142)
Mailify 62.33 %
(5.272) 		35.90 %
(3.036) 		1.77 %
(150)
MailChimp 61.94 %
(4.937) 		35.02 %
(2.791) 		3.04 %
(242)
Benchmark Email 61.57 %
(4.637) 		35.63 %
(2.683) 		2.80 %
(211)
Constant Contact 55.45 %
(4.411) 		42.04 %
(3.344) 		2.51 %
(200)
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ActiveCampaign email deliverability rates providers comparison 2020 (April)
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Email deliverability by category

The delivery of the emails with ActiveCampaign in the categories Other, Home & Garden, Pets, Clothing and Food & Drink resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Health, Sport & Fitness and Job & Career.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Other 6825211491276.39 %21.85 %1.76 %
Home & Garden 7115411561476.09 %21.94 %1.97 %
Pets 5434121201175.87 %22.10 %2.03 %
Clothing 5994511371175.29 %22.87 %1.84 %
Food & Drink 5113841161175.15 %22.70 %2.15 %
Cosmetics & Beauty 583421153972.21 %26.24 %1.54 %
Elektronics 6034311601271.48 %26.53 %1.99 %
Entertainment 5964251601171.31 %26.85 %1.85 %
Job & Career 6204421671171.29 %26.94 %1.77 %
Sport & Fitness 6424571721371.18 %26.79 %2.02 %
Health 7454952351566.44 %31.54 %2.01 %
Finance 7234772321465.98 %32.09 %1.94 %
Dating 5323241981060.90 %37.22 %1.88 %
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ActiveCampaign email deliverability by category 2020 (April)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with ActiveCampaign are Custom Mail, Mail.com and Zoho Mail. The delivery rates were worst for the email providers Gmail, Outlook Mail and GMX Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 7415661631276.38 %22.00 %1.62 %
Mail.com 6945121691373.78 %24.35 %1.87 %
Zoho Mail 7325381791573.50 %24.45 %2.05 %
Yahoo Mail 9126672261973.14 %24.78 %2.08 %
ProtonMail 1.0277422661972.25 %25.90 %1.85 %
AOL Mail 7665492021571.67 %26.37 %1.96 %
Yandex Mail 7135091911371.39 %26.79 %1.82 %
GMX Mail 8195682361569.35 %28.82 %1.83 %
Outlook Mail 8455712571767.57 %30.41 %2.01 %
Gmail 8415592661666.47 %31.63 %1.90 %
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ActiveCampaign email deliverability by email service provider 2020 (April)
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All email deliverability reports for ActiveCampaign

All available email deliverability reports for ActiveCampaign.

ActiveCampaign badges for website

The following badges for ActiveCampaign can be embedded into a website.

ActiveCampaign
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References and Resources

Further resources and references for ActiveCampaign.