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Postmark Email Deliverability Report for the year 2024 (July)
In this email deliverability report for Postmark (July 2024), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.
There is a compact review of Postmark. It outlines the most important features of Postmark, answers some questions and also publishes user reviews.
Email deliverability for Postmark and other providers comparison
A total of 8.803 emails were sent with Postmark. A total of 6.972 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.424 emails ended up in the spam folder. 407 emails were lost on the way to the recipients.
| Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
|---|---|---|---|---|
| MailChimp | 8.820 | 7.504 (85.08 %) | 1.030 (11.68 %) | 286 (3.24 %) |
| GetResponse | 9.000 | 7.577 (84.19 %) | 1.122 (12.47 %) | 301 (3.34 %) |
| ActiveCampaign | 8.831 | 7.435 (84.19 %) | 1.104 (12.50 %) | 292 (3.31 %) |
| Amazon SES | 8.751 | 7.319 (83.64 %) | 1.117 (12.76 %) | 315 (3.60 %) |
| CampaignMonitor | 8.801 | 7.340 (83.40 %) | 1.160 (13.18 %) | 301 (3.42 %) |
| Kit | 8.891 | 7.412 (83.37 %) | 1.184 (13.32 %) | 295 (3.32 %) |
| Rapidmail | 8.927 | 7.434 (83.28 %) | 1.165 (13.05 %) | 328 (3.67 %) |
| Mailjet | 8.986 | 7.459 (83.01 %) | 1.204 (13.40 %) | 323 (3.59 %) |
| CleverReach | 8.811 | 7.305 (82.91 %) | 1.178 (13.37 %) | 328 (3.72 %) |
| Moosend | 8.725 | 7.210 (82.64 %) | 1.209 (13.86 %) | 306 (3.51 %) |
| Mailgun | 8.816 | 7.283 (82.61 %) | 1.175 (13.33 %) | 358 (4.06 %) |
| HubSpot | 8.957 | 7.361 (82.18 %) | 1.269 (14.17 %) | 327 (3.65 %) |
| mailtrap | 8.925 | 7.295 (81.74 %) | 1.280 (14.34 %) | 350 (3.92 %) |
| AWeber | 8.793 | 7.155 (81.37 %) | 1.284 (14.60 %) | 354 (4.03 %) |
| Klick-Tipp | 8.979 | 7.249 (80.73 %) | 1.368 (15.24 %) | 362 (4.03 %) |
| Benchmark Email | 8.772 | 7.065 (80.54 %) | 1.369 (15.61 %) | 338 (3.85 %) |
| Constant Contact | 8.841 | 7.098 (80.29 %) | 1.361 (15.39 %) | 382 (4.32 %) |
| Sarbacane | 8.694 | 6.886 (79.20 %) | 1.419 (16.32 %) | 389 (4.47 %) |
| Postmark | 8.803 | 6.972 (79.20 %) | 1.424 (16.18 %) | 407 (4.62 %) |
| SendPulse | 8.935 | 6.928 (77.54 %) | 1.548 (17.33 %) | 459 (5.14 %) |
| Brevo | 8.918 | 6.860 (76.92 %) | 1.625 (18.22 %) | 433 (4.86 %) |
| Clever Elements | 8.704 | 6.666 (76.59 %) | 1.641 (18.85 %) | 397 (4.56 %) |
| SendGrid | 8.768 | 6.659 (75.95 %) | 1.695 (19.33 %) | 414 (4.72 %) |
| MailerLite | 8.742 | 6.381 (72.99 %) | 1.842 (21.07 %) | 519 (5.94 %) |
Email deliverability rates for Postmark and other providers comparison
79.20 % of 8.803 emails sent with Postmark ended up in the recipient's main mailbox. 16.18 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.62 % of all emails sent did not reach the recipients.
| Provider | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|
| MailChimp | 85.08 % (7.504) | 11.68 % (1.030) | 3.24 % (286) |
| GetResponse | 84.19 % (7.577) | 12.47 % (1.122) | 3.34 % (301) |
| ActiveCampaign | 84.19 % (7.435) | 12.50 % (1.104) | 3.31 % (292) |
| Amazon SES | 83.64 % (7.319) | 12.76 % (1.117) | 3.60 % (315) |
| CampaignMonitor | 83.40 % (7.340) | 13.18 % (1.160) | 3.42 % (301) |
| Kit | 83.37 % (7.412) | 13.32 % (1.184) | 3.32 % (295) |
| Rapidmail | 83.28 % (7.434) | 13.05 % (1.165) | 3.67 % (328) |
| Mailjet | 83.01 % (7.459) | 13.40 % (1.204) | 3.59 % (323) |
| CleverReach | 82.91 % (7.305) | 13.37 % (1.178) | 3.72 % (328) |
| Moosend | 82.64 % (7.210) | 13.86 % (1.209) | 3.51 % (306) |
| Mailgun | 82.61 % (7.283) | 13.33 % (1.175) | 4.06 % (358) |
| HubSpot | 82.18 % (7.361) | 14.17 % (1.269) | 3.65 % (327) |
| mailtrap | 81.74 % (7.295) | 14.34 % (1.280) | 3.92 % (350) |
| AWeber | 81.37 % (7.155) | 14.60 % (1.284) | 4.03 % (354) |
| Klick-Tipp | 80.73 % (7.249) | 15.24 % (1.368) | 4.03 % (362) |
| Benchmark Email | 80.54 % (7.065) | 15.61 % (1.369) | 3.85 % (338) |
| Constant Contact | 80.29 % (7.098) | 15.39 % (1.361) | 4.32 % (382) |
| Sarbacane | 79.20 % (6.886) | 16.32 % (1.419) | 4.47 % (389) |
| Postmark | 79.20 % (6.972) | 16.18 % (1.424) | 4.62 % (407) |
| SendPulse | 77.54 % (6.928) | 17.33 % (1.548) | 5.14 % (459) |
| Brevo | 76.92 % (6.860) | 18.22 % (1.625) | 4.86 % (433) |
| Clever Elements | 76.59 % (6.666) | 18.85 % (1.641) | 4.56 % (397) |
| SendGrid | 75.95 % (6.659) | 19.33 % (1.695) | 4.72 % (414) |
| MailerLite | 72.99 % (6.381) | 21.07 % (1.842) | 5.94 % (519) |
Email deliverability by category
The delivery of the emails with Postmark in the categories Food & Drink, Home & Garden, Pets, Clothing and Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Job & Career, Finance, Health, Dating and Sport & Fitness.
| Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Food & Drink | 629 | 525 | 84 | 20 | 83.47 % | 13.35 % | 3.18 % |
| Home & Garden | 681 | 559 | 96 | 26 | 82.09 % | 14.10 % | 3.82 % |
| Pets | 663 | 541 | 99 | 23 | 81.60 % | 14.93 % | 3.47 % |
| Clothing | 677 | 552 | 96 | 29 | 81.54 % | 14.18 % | 4.28 % |
| Other | 772 | 617 | 121 | 34 | 79.92 % | 15.67 % | 4.40 % |
| Cosmetics & Beauty | 689 | 550 | 113 | 26 | 79.83 % | 16.40 % | 3.77 % |
| Elektronics | 657 | 522 | 103 | 32 | 79.45 % | 15.68 % | 4.87 % |
| Entertainment | 654 | 516 | 108 | 30 | 78.90 % | 16.51 % | 4.59 % |
| Sport & Fitness | 683 | 533 | 118 | 32 | 78.04 % | 17.28 % | 4.69 % |
| Dating | 674 | 522 | 123 | 29 | 77.45 % | 18.25 % | 4.30 % |
| Health | 674 | 517 | 115 | 42 | 76.71 % | 17.06 % | 6.23 % |
| Finance | 651 | 492 | 120 | 39 | 75.58 % | 18.43 % | 5.99 % |
| Job & Career | 699 | 526 | 128 | 45 | 75.25 % | 18.31 % | 6.44 % |
Email deliverability by email service provider
According to the test results, the three best email providers for highest delivery rates with Postmark are Juno.com, Tuta and Zoho Mail. The delivery rates were worst for the email providers Gmail, iCloud Mail and Yandex Mail.
| Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Juno.com | 699 | 576 | 99 | 24 | 82.40 % | 14.16 % | 3.43 % |
| Tuta | 717 | 586 | 105 | 26 | 81.73 % | 14.64 % | 3.63 % |
| Zoho Mail | 736 | 600 | 111 | 25 | 81.52 % | 15.08 % | 3.40 % |
| GMX Mail | 668 | 544 | 94 | 30 | 81.44 % | 14.07 % | 4.49 % |
| Custom Mail | 654 | 531 | 93 | 30 | 81.19 % | 14.22 % | 4.59 % |
| ProtonMail | 659 | 532 | 91 | 36 | 80.73 % | 13.81 % | 5.46 % |
| AOL Mail | 673 | 536 | 111 | 26 | 79.64 % | 16.49 % | 3.86 % |
| Mail.com | 681 | 537 | 110 | 34 | 78.85 % | 16.15 % | 4.99 % |
| Outlook Mail | 621 | 489 | 109 | 23 | 78.74 % | 17.55 % | 3.70 % |
| Yahoo Mail | 693 | 545 | 115 | 33 | 78.64 % | 16.59 % | 4.76 % |
| Yandex Mail | 670 | 510 | 121 | 39 | 76.12 % | 18.06 % | 5.82 % |
| iCloud Mail | 667 | 498 | 132 | 37 | 74.66 % | 19.79 % | 5.55 % |
| Gmail | 665 | 488 | 133 | 44 | 73.38 % | 20.00 % | 6.62 % |
All email deliverability reports for Postmark
All available email deliverability reports for Postmark.
Postmark badges for website
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References and Resources
Further resources and references for Postmark.
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