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Postmark Email Deliverability Report for the year 2024
In this email deliverability report for Postmark (2024), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.
There is a compact review of Postmark. It outlines the most important features of Postmark, answers some questions and also publishes user reviews.
Email deliverability for Postmark and other providers comparison
A total of 62.077 emails were sent with Postmark. A total of 50.973 emails were delivered to the recipient's main mailbox. Of all emails sent, 8.694 emails ended up in the spam folder. 2.410 emails were lost on the way to the recipients.
| Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
|---|---|---|---|---|
| Amazon SES | 61.809 | 53.094 (85.90 %) | 6.813 (11.02 %) | 1.902 (3.08 %) |
| GetResponse | 96.902 | 82.743 (85.39 %) | 11.052 (11.41 %) | 3.107 (3.21 %) |
| ActiveCampaign | 96.262 | 82.067 (85.25 %) | 11.151 (11.58 %) | 3.044 (3.16 %) |
| Mailjet | 96.517 | 81.449 (84.39 %) | 11.810 (12.24 %) | 3.258 (3.38 %) |
| CleverReach | 95.850 | 80.422 (83.90 %) | 12.067 (12.59 %) | 3.361 (3.51 %) |
| Mailgun | 61.832 | 51.727 (83.66 %) | 7.939 (12.84 %) | 2.166 (3.50 %) |
| Kit | 61.995 | 51.860 (83.65 %) | 7.987 (12.88 %) | 2.148 (3.46 %) |
| CampaignMonitor | 95.571 | 79.839 (83.54 %) | 12.379 (12.95 %) | 3.353 (3.51 %) |
| Rapidmail | 95.751 | 79.730 (83.27 %) | 12.577 (13.14 %) | 3.444 (3.60 %) |
| Klick-Tipp | 96.732 | 80.509 (83.23 %) | 12.740 (13.17 %) | 3.483 (3.60 %) |
| HubSpot | 95.877 | 79.481 (82.90 %) | 12.896 (13.45 %) | 3.500 (3.65 %) |
| AWeber | 96.222 | 79.755 (82.89 %) | 12.880 (13.39 %) | 3.587 (3.73 %) |
| Postmark | 62.077 | 50.973 (82.11 %) | 8.694 (14.01 %) | 2.410 (3.88 %) |
| ConvertKit | 34.321 | 28.156 (82.04 %) | 4.821 (14.05 %) | 1.344 (3.92 %) |
| Moosend | 95.952 | 78.713 (82.03 %) | 13.527 (14.10 %) | 3.712 (3.87 %) |
| Mailify | 34.125 | 27.953 (81.91 %) | 4.836 (14.17 %) | 1.336 (3.92 %) |
| MailChimp | 95.561 | 77.851 (81.47 %) | 13.870 (14.51 %) | 3.840 (4.02 %) |
| mailtrap | 62.804 | 50.873 (81.00 %) | 9.435 (15.02 %) | 2.496 (3.97 %) |
| Benchmark Email | 96.385 | 78.017 (80.94 %) | 14.507 (15.05 %) | 3.861 (4.01 %) |
| SendInBlue | 43.130 | 34.730 (80.52 %) | 6.600 (15.30 %) | 1.800 (4.17 %) |
| Clever Elements | 96.566 | 77.333 (80.08 %) | 15.136 (15.67 %) | 4.097 (4.24 %) |
| SendGrid | 62.600 | 49.846 (79.63 %) | 10.115 (16.16 %) | 2.639 (4.22 %) |
| Constant Contact | 96.553 | 76.762 (79.50 %) | 15.651 (16.21 %) | 4.140 (4.29 %) |
| Sarbacane | 71.148 | 56.238 (79.04 %) | 11.784 (16.56 %) | 3.126 (4.39 %) |
| MailerLite | 96.627 | 75.413 (78.05 %) | 16.691 (17.27 %) | 4.523 (4.68 %) |
| SendPulse | 96.478 | 75.279 (78.03 %) | 16.647 (17.25 %) | 4.552 (4.72 %) |
| Brevo | 62.018 | 48.115 (77.58 %) | 10.986 (17.71 %) | 2.917 (4.70 %) |
Email deliverability rates for Postmark and other providers comparison
82.11 % of 62.077 emails sent with Postmark ended up in the recipient's main mailbox. 14.01 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.88 % of all emails sent did not reach the recipients.
| Provider | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|
| Amazon SES | 85.90 % (53.094) | 11.02 % (6.813) | 3.08 % (1.902) |
| GetResponse | 85.39 % (82.743) | 11.41 % (11.052) | 3.21 % (3.107) |
| ActiveCampaign | 85.25 % (82.067) | 11.58 % (11.151) | 3.16 % (3.044) |
| Mailjet | 84.39 % (81.449) | 12.24 % (11.810) | 3.38 % (3.258) |
| CleverReach | 83.90 % (80.422) | 12.59 % (12.067) | 3.51 % (3.361) |
| Mailgun | 83.66 % (51.727) | 12.84 % (7.939) | 3.50 % (2.166) |
| Kit | 83.65 % (51.860) | 12.88 % (7.987) | 3.46 % (2.148) |
| CampaignMonitor | 83.54 % (79.839) | 12.95 % (12.379) | 3.51 % (3.353) |
| Rapidmail | 83.27 % (79.730) | 13.14 % (12.577) | 3.60 % (3.444) |
| Klick-Tipp | 83.23 % (80.509) | 13.17 % (12.740) | 3.60 % (3.483) |
| HubSpot | 82.90 % (79.481) | 13.45 % (12.896) | 3.65 % (3.500) |
| AWeber | 82.89 % (79.755) | 13.39 % (12.880) | 3.73 % (3.587) |
| Postmark | 82.11 % (50.973) | 14.01 % (8.694) | 3.88 % (2.410) |
| ConvertKit | 82.04 % (28.156) | 14.05 % (4.821) | 3.92 % (1.344) |
| Moosend | 82.03 % (78.713) | 14.10 % (13.527) | 3.87 % (3.712) |
| Mailify | 81.91 % (27.953) | 14.17 % (4.836) | 3.92 % (1.336) |
| MailChimp | 81.47 % (77.851) | 14.51 % (13.870) | 4.02 % (3.840) |
| mailtrap | 81.00 % (50.873) | 15.02 % (9.435) | 3.97 % (2.496) |
| Benchmark Email | 80.94 % (78.017) | 15.05 % (14.507) | 4.01 % (3.861) |
| SendInBlue | 80.52 % (34.730) | 15.30 % (6.600) | 4.17 % (1.800) |
| Clever Elements | 80.08 % (77.333) | 15.67 % (15.136) | 4.24 % (4.097) |
| SendGrid | 79.63 % (49.846) | 16.16 % (10.115) | 4.22 % (2.639) |
| Constant Contact | 79.50 % (76.762) | 16.21 % (15.651) | 4.29 % (4.140) |
| Sarbacane | 79.04 % (56.238) | 16.56 % (11.784) | 4.39 % (3.126) |
| MailerLite | 78.05 % (75.413) | 17.27 % (16.691) | 4.68 % (4.523) |
| SendPulse | 78.03 % (75.279) | 17.25 % (16.647) | 4.72 % (4.552) |
| Brevo | 77.58 % (48.115) | 17.71 % (10.986) | 4.70 % (2.917) |
Email deliverability by category
The delivery of the emails with Postmark in the categories Food & Drink, Home & Garden, Clothing, Elektronics and Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Finance, Dating, Job & Career, Health and Sport & Fitness.
| Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Food & Drink | 4.630 | 3.945 | 545 | 140 | 85.21 % | 11.77 % | 3.02 % |
| Home & Garden | 4.818 | 4.086 | 570 | 162 | 84.81 % | 11.83 % | 3.36 % |
| Clothing | 4.830 | 4.056 | 592 | 182 | 83.98 % | 12.26 % | 3.77 % |
| Elektronics | 4.784 | 3.986 | 631 | 167 | 83.32 % | 13.19 % | 3.49 % |
| Other | 4.951 | 4.123 | 656 | 172 | 83.28 % | 13.25 % | 3.47 % |
| Pets | 4.821 | 4.013 | 627 | 181 | 83.24 % | 13.01 % | 3.75 % |
| Entertainment | 4.674 | 3.825 | 665 | 184 | 81.84 % | 14.23 % | 3.94 % |
| Cosmetics & Beauty | 4.777 | 3.902 | 679 | 196 | 81.68 % | 14.21 % | 4.10 % |
| Sport & Fitness | 4.709 | 3.824 | 710 | 175 | 81.21 % | 15.08 % | 3.72 % |
| Health | 4.745 | 3.829 | 712 | 204 | 80.70 % | 15.01 % | 4.30 % |
| Job & Career | 4.745 | 3.782 | 759 | 204 | 79.70 % | 16.00 % | 4.30 % |
| Dating | 4.746 | 3.771 | 765 | 210 | 79.46 % | 16.12 % | 4.42 % |
| Finance | 4.847 | 3.831 | 783 | 233 | 79.04 % | 16.15 % | 4.81 % |
Email deliverability by email service provider
According to the test results, the three best email providers for highest delivery rates with Postmark are Custom Mail, ProtonMail and Juno.com. The delivery rates were worst for the email providers Gmail, iCloud Mail and Outlook Mail.
| Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Custom Mail | 4.800 | 4.082 | 561 | 157 | 85.04 % | 11.69 % | 3.27 % |
| ProtonMail | 4.740 | 4.028 | 546 | 166 | 84.98 % | 11.52 % | 3.50 % |
| Juno.com | 4.773 | 4.048 | 565 | 160 | 84.81 % | 11.84 % | 3.35 % |
| Tuta | 4.930 | 4.153 | 616 | 161 | 84.24 % | 12.49 % | 3.27 % |
| Zoho Mail | 4.909 | 4.131 | 614 | 164 | 84.15 % | 12.51 % | 3.34 % |
| GMX Mail | 4.739 | 3.982 | 585 | 172 | 84.03 % | 12.34 % | 3.63 % |
| Mail.com | 4.799 | 3.957 | 651 | 191 | 82.45 % | 13.57 % | 3.98 % |
| AOL Mail | 4.865 | 3.963 | 705 | 197 | 81.46 % | 14.49 % | 4.05 % |
| Yahoo Mail | 4.764 | 3.877 | 699 | 188 | 81.38 % | 14.67 % | 3.95 % |
| Yandex Mail | 4.676 | 3.761 | 724 | 191 | 80.43 % | 15.48 % | 4.08 % |
| Outlook Mail | 4.561 | 3.660 | 713 | 188 | 80.25 % | 15.63 % | 4.12 % |
| iCloud Mail | 4.793 | 3.721 | 844 | 228 | 77.63 % | 17.61 % | 4.76 % |
| Gmail | 4.728 | 3.610 | 871 | 247 | 76.35 % | 18.42 % | 5.22 % |
All email deliverability reports for Postmark
All available email deliverability reports for Postmark.
Postmark badges for website
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References and Resources
Further resources and references for Postmark.
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