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MailerLite Email Deliverability Report for the year 2023 (January)
In this email deliverability report for MailerLite (January 2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.
There is a compact review of MailerLite. It outlines the most important features of MailerLite, answers some questions and also publishes user reviews.
Email deliverability for MailerLite and other providers comparison
A total of 6.819 emails were sent with MailerLite. A total of 5.498 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.047 emails ended up in the spam folder. 274 emails were lost on the way to the recipients.
| Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
|---|---|---|---|---|
| GetResponse | 7.004 | 6.059 (86.51 %) | 730 (10.42 %) | 215 (3.07 %) |
| ActiveCampaign | 6.897 | 5.938 (86.10 %) | 769 (11.15 %) | 190 (2.75 %) |
| CleverReach | 6.963 | 5.904 (84.79 %) | 837 (12.02 %) | 222 (3.19 %) |
| Mailjet | 6.969 | 5.902 (84.69 %) | 843 (12.10 %) | 224 (3.21 %) |
| CampaignMonitor | 6.800 | 5.721 (84.13 %) | 843 (12.40 %) | 236 (3.47 %) |
| Klick-Tipp | 6.748 | 5.640 (83.58 %) | 874 (12.95 %) | 234 (3.47 %) |
| Rapidmail | 6.781 | 5.636 (83.11 %) | 908 (13.39 %) | 237 (3.50 %) |
| HubSpot | 6.906 | 5.729 (82.96 %) | 941 (13.63 %) | 236 (3.42 %) |
| Moosend | 6.875 | 5.665 (82.40 %) | 953 (13.86 %) | 257 (3.74 %) |
| AWeber | 6.817 | 5.600 (82.15 %) | 950 (13.94 %) | 267 (3.92 %) |
| Mailify | 6.997 | 5.724 (81.81 %) | 1.019 (14.56 %) | 254 (3.63 %) |
| SendInBlue | 6.630 | 5.407 (81.55 %) | 951 (14.34 %) | 272 (4.10 %) |
| MailChimp | 6.640 | 5.412 (81.51 %) | 950 (14.31 %) | 278 (4.19 %) |
| ConvertKit | 6.868 | 5.581 (81.26 %) | 1.009 (14.69 %) | 278 (4.05 %) |
| MailerLite | 6.819 | 5.498 (80.63 %) | 1.047 (15.35 %) | 274 (4.02 %) |
| Benchmark Email | 6.784 | 5.399 (79.58 %) | 1.076 (15.86 %) | 309 (4.55 %) |
| Constant Contact | 6.767 | 5.302 (78.35 %) | 1.142 (16.88 %) | 323 (4.77 %) |
| SendPulse | 6.894 | 5.366 (77.84 %) | 1.207 (17.51 %) | 321 (4.66 %) |
| Clever Elements | 6.832 | 5.293 (77.47 %) | 1.209 (17.70 %) | 330 (4.83 %) |
Email deliverability rates for MailerLite and other providers comparison
80.63 % of 6.819 emails sent with MailerLite ended up in the recipient's main mailbox. 15.35 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.02 % of all emails sent did not reach the recipients.
| Provider | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|
| GetResponse | 86.51 % (6.059) | 10.42 % (730) | 3.07 % (215) |
| ActiveCampaign | 86.10 % (5.938) | 11.15 % (769) | 2.75 % (190) |
| CleverReach | 84.79 % (5.904) | 12.02 % (837) | 3.19 % (222) |
| Mailjet | 84.69 % (5.902) | 12.10 % (843) | 3.21 % (224) |
| CampaignMonitor | 84.13 % (5.721) | 12.40 % (843) | 3.47 % (236) |
| Klick-Tipp | 83.58 % (5.640) | 12.95 % (874) | 3.47 % (234) |
| Rapidmail | 83.11 % (5.636) | 13.39 % (908) | 3.50 % (237) |
| HubSpot | 82.96 % (5.729) | 13.63 % (941) | 3.42 % (236) |
| Moosend | 82.40 % (5.665) | 13.86 % (953) | 3.74 % (257) |
| AWeber | 82.15 % (5.600) | 13.94 % (950) | 3.92 % (267) |
| Mailify | 81.81 % (5.724) | 14.56 % (1.019) | 3.63 % (254) |
| SendInBlue | 81.55 % (5.407) | 14.34 % (951) | 4.10 % (272) |
| MailChimp | 81.51 % (5.412) | 14.31 % (950) | 4.19 % (278) |
| ConvertKit | 81.26 % (5.581) | 14.69 % (1.009) | 4.05 % (278) |
| MailerLite | 80.63 % (5.498) | 15.35 % (1.047) | 4.02 % (274) |
| Benchmark Email | 79.58 % (5.399) | 15.86 % (1.076) | 4.55 % (309) |
| Constant Contact | 78.35 % (5.302) | 16.88 % (1.142) | 4.77 % (323) |
| SendPulse | 77.84 % (5.366) | 17.51 % (1.207) | 4.66 % (321) |
| Clever Elements | 77.47 % (5.293) | 17.70 % (1.209) | 4.83 % (330) |
Email deliverability by category
The delivery of the emails with MailerLite in the categories Food & Drink, Home & Garden, Clothing, Pets and Elektronics resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Finance, Dating, Job & Career, Sport & Fitness and Health.
| Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Food & Drink | 553 | 462 | 74 | 17 | 83.54 % | 13.38 % | 3.07 % |
| Home & Garden | 515 | 429 | 69 | 17 | 83.30 % | 13.40 % | 3.30 % |
| Clothing | 505 | 417 | 69 | 19 | 82.57 % | 13.66 % | 3.76 % |
| Pets | 534 | 439 | 75 | 20 | 82.21 % | 14.04 % | 3.75 % |
| Elektronics | 532 | 436 | 78 | 18 | 81.95 % | 14.66 % | 3.38 % |
| Cosmetics & Beauty | 570 | 459 | 88 | 23 | 80.53 % | 15.44 % | 4.04 % |
| Entertainment | 503 | 404 | 77 | 22 | 80.32 % | 15.31 % | 4.37 % |
| Other | 524 | 418 | 79 | 27 | 79.77 % | 15.08 % | 5.15 % |
| Health | 518 | 413 | 85 | 20 | 79.73 % | 16.41 % | 3.86 % |
| Sport & Fitness | 536 | 426 | 90 | 20 | 79.48 % | 16.79 % | 3.73 % |
| Job & Career | 496 | 393 | 83 | 20 | 79.23 % | 16.73 % | 4.03 % |
| Dating | 511 | 398 | 90 | 23 | 77.89 % | 17.61 % | 4.50 % |
| Finance | 522 | 404 | 90 | 28 | 77.39 % | 17.24 % | 5.36 % |
Email deliverability by email service provider
According to the test results, the three best email providers for highest delivery rates with MailerLite are ProtonMail, Custom Mail and Zoho Mail. The delivery rates were worst for the email providers Outlook Mail, Yahoo Mail and Gmail.
| Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| ProtonMail | 689 | 578 | 93 | 18 | 83.89 % | 13.50 % | 2.61 % |
| Custom Mail | 692 | 568 | 96 | 28 | 82.08 % | 13.87 % | 4.05 % |
| Zoho Mail | 672 | 549 | 93 | 30 | 81.70 % | 13.84 % | 4.46 % |
| GMX Mail | 711 | 579 | 101 | 31 | 81.43 % | 14.21 % | 4.36 % |
| Mail.com | 719 | 584 | 108 | 27 | 81.22 % | 15.02 % | 3.76 % |
| Yandex Mail | 631 | 507 | 105 | 19 | 80.35 % | 16.64 % | 3.01 % |
| AOL Mail | 681 | 541 | 111 | 29 | 79.44 % | 16.30 % | 4.26 % |
| Gmail | 663 | 523 | 111 | 29 | 78.88 % | 16.74 % | 4.37 % |
| Yahoo Mail | 656 | 516 | 108 | 32 | 78.66 % | 16.46 % | 4.88 % |
| Outlook Mail | 705 | 553 | 121 | 31 | 78.44 % | 17.16 % | 4.40 % |
All email deliverability reports for MailerLite
All available email deliverability reports for MailerLite.
MailerLite badges for website
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References and Resources
Further resources and references for MailerLite.