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MailerLite Email Deliverability Report for the year 2020 (November)

In this email deliverability report for MailerLite (November 2020), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

There is a compact review of MailerLite. It outlines the most important features of MailerLite, answers some questions and also publishes user reviews.

Email deliverability for MailerLite and other providers comparison

A total of 7.724 emails were sent with MailerLite. A total of 4.712 emails were delivered to the recipient's main mailbox. Of all emails sent, 2.879 emails ended up in the spam folder. 133 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
AWeber 8.3796.405
(76.44 %) 		1.872
(22.34 %) 		102
(1.22 %)
Clever Elements 8.1456.223
(76.40 %) 		1.822
(22.37 %) 		100
(1.23 %)
GetResponse 7.9486.003
(75.53 %) 		1.856
(23.35 %) 		89
(1.12 %)
Moosend 7.6745.771
(75.20 %) 		1.800
(23.46 %) 		103
(1.34 %)
CleverReach 8.2095.957
(72.57 %) 		2.124
(25.87 %) 		128
(1.56 %)
Klick-Tipp 8.3366.027
(72.30 %) 		2.213
(26.55 %) 		96
(1.15 %)
Rapidmail 8.5285.873
(68.87 %) 		2.477
(29.05 %) 		178
(2.09 %)
CampaignMonitor 7.7765.310
(68.29 %) 		2.346
(30.17 %) 		120
(1.54 %)
Mailjet 8.2525.634
(68.27 %) 		2.461
(29.82 %) 		157
(1.90 %)
SendPulse 8.2275.546
(67.41 %) 		2.584
(31.41 %) 		97
(1.18 %)
SendInBlue 7.9785.241
(65.69 %) 		2.552
(31.99 %) 		185
(2.32 %)
ConvertKit 8.2515.414
(65.62 %) 		2.640
(32.00 %) 		197
(2.39 %)
Constant Contact 8.1505.329
(65.39 %) 		2.575
(31.60 %) 		246
(3.02 %)
ActiveCampaign 8.0945.212
(64.39 %) 		2.743
(33.89 %) 		139
(1.72 %)
Mailify 8.3645.362
(64.11 %) 		2.845
(34.01 %) 		157
(1.88 %)
MailerLite 7.7244.712
(61.00 %) 		2.879
(37.27 %) 		133
(1.72 %)
HubSpot 8.0704.883
(60.51 %) 		3.077
(38.13 %) 		110
(1.36 %)
MailChimp 7.7264.425
(57.27 %) 		3.140
(40.64 %) 		161
(2.08 %)
Benchmark Email 8.3064.657
(56.07 %) 		3.383
(40.73 %) 		266
(3.20 %)
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MailerLite email deliverability providers comparison 2020 (November)
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Email deliverability rates for MailerLite and other providers comparison

61.00 % of 7.724 emails sent with MailerLite ended up in the recipient's main mailbox. 37.27 % of all emails were moved from the email providers to the spam folder after successful delivery. 1.72 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
AWeber 76.44 %
(6.405) 		22.34 %
(1.872) 		1.22 %
(102)
Clever Elements 76.40 %
(6.223) 		22.37 %
(1.822) 		1.23 %
(100)
GetResponse 75.53 %
(6.003) 		23.35 %
(1.856) 		1.12 %
(89)
Moosend 75.20 %
(5.771) 		23.46 %
(1.800) 		1.34 %
(103)
CleverReach 72.57 %
(5.957) 		25.87 %
(2.124) 		1.56 %
(128)
Klick-Tipp 72.30 %
(6.027) 		26.55 %
(2.213) 		1.15 %
(96)
Rapidmail 68.87 %
(5.873) 		29.05 %
(2.477) 		2.09 %
(178)
CampaignMonitor 68.29 %
(5.310) 		30.17 %
(2.346) 		1.54 %
(120)
Mailjet 68.27 %
(5.634) 		29.82 %
(2.461) 		1.90 %
(157)
SendPulse 67.41 %
(5.546) 		31.41 %
(2.584) 		1.18 %
(97)
SendInBlue 65.69 %
(5.241) 		31.99 %
(2.552) 		2.32 %
(185)
ConvertKit 65.62 %
(5.414) 		32.00 %
(2.640) 		2.39 %
(197)
Constant Contact 65.39 %
(5.329) 		31.60 %
(2.575) 		3.02 %
(246)
ActiveCampaign 64.39 %
(5.212) 		33.89 %
(2.743) 		1.72 %
(139)
Mailify 64.11 %
(5.362) 		34.01 %
(2.845) 		1.88 %
(157)
MailerLite 61.00 %
(4.712) 		37.27 %
(2.879) 		1.72 %
(133)
HubSpot 60.51 %
(4.883) 		38.13 %
(3.077) 		1.36 %
(110)
MailChimp 57.27 %
(4.425) 		40.64 %
(3.140) 		2.08 %
(161)
Benchmark Email 56.07 %
(4.657) 		40.73 %
(3.383) 		3.20 %
(266)
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MailerLite email deliverability rates providers comparison 2020 (November)
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Email deliverability by category

The delivery of the emails with MailerLite in the categories Pets, Home & Garden, Clothing, Food & Drink and Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Health, Finance, Cosmetics & Beauty and Sport & Fitness.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Pets 6934592241066.23 %32.32 %1.44 %
Home & Garden 5833831891165.69 %32.42 %1.89 %
Clothing 5723741881065.38 %32.87 %1.75 %
Food & Drink 488319162765.37 %33.20 %1.43 %
Other 5763751911065.10 %33.16 %1.74 %
Job & Career 5373291971161.27 %36.69 %2.05 %
Elektronics 418256157561.24 %37.56 %1.20 %
Entertainment 5723502121061.19 %37.06 %1.75 %
Sport & Fitness 6734052551360.18 %37.89 %1.93 %
Cosmetics & Beauty 7214332751360.06 %38.14 %1.80 %
Finance 624349266955.93 %42.63 %1.44 %
Health 6703742841255.82 %42.39 %1.79 %
Dating 5973062791251.26 %46.73 %2.01 %
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MailerLite email deliverability by category 2020 (November)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailerLite are Custom Mail, Mail.com and Zoho Mail. The delivery rates were worst for the email providers Gmail, Outlook Mail and Yandex Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 8015172711364.54 %33.83 %1.62 %
Mail.com 7034432491163.02 %35.42 %1.56 %
Zoho Mail 7084462501262.99 %35.31 %1.69 %
AOL Mail 7114452541262.59 %35.72 %1.69 %
Yahoo Mail 8985573251662.03 %36.19 %1.78 %
ProtonMail 7864852891261.70 %36.77 %1.53 %
GMX Mail 7774652991359.85 %38.48 %1.67 %
Yandex Mail 7564492921559.39 %38.62 %1.98 %
Outlook Mail 8224763321457.91 %40.39 %1.70 %
Gmail 7624293181556.30 %41.73 %1.97 %
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MailerLite email deliverability by email service provider 2020 (November)
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All email deliverability reports for MailerLite

All available email deliverability reports for MailerLite.

MailerLite badges for website

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References and Resources

Further resources and references for MailerLite.