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MailerLite Email Deliverability Report for the year 2020 (September)

In this email deliverability report for MailerLite (September 2020), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

There is a compact review of MailerLite. It outlines the most important features of MailerLite, answers some questions and also publishes user reviews.

Email deliverability for MailerLite and other providers comparison

A total of 7.360 emails were sent with MailerLite. A total of 4.828 emails were delivered to the recipient's main mailbox. Of all emails sent, 2.390 emails ended up in the spam folder. 142 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
AWeber 8.1786.410
(78.38 %) 		1.674
(20.47 %) 		94
(1.15 %)
GetResponse 8.4626.597
(77.96 %) 		1.776
(20.99 %) 		89
(1.05 %)
CleverReach 8.4406.459
(76.53 %) 		1.825
(21.62 %) 		156
(1.85 %)
Moosend 7.8945.718
(72.43 %) 		2.022
(25.61 %) 		154
(1.95 %)
Clever Elements 8.2435.940
(72.06 %) 		2.202
(26.71 %) 		101
(1.23 %)
HubSpot 8.0505.770
(71.68 %) 		2.145
(26.65 %) 		135
(1.68 %)
MailChimp 8.1825.775
(70.58 %) 		2.218
(27.11 %) 		189
(2.31 %)
CampaignMonitor 8.2435.789
(70.23 %) 		2.330
(28.27 %) 		124
(1.50 %)
ConvertKit 7.9335.563
(70.12 %) 		2.182
(27.51 %) 		188
(2.37 %)
Mailjet 8.3895.818
(69.35 %) 		2.440
(29.09 %) 		131
(1.56 %)
Constant Contact 8.0765.562
(68.87 %) 		2.319
(28.71 %) 		195
(2.41 %)
Klick-Tipp 8.0425.535
(68.83 %) 		2.407
(29.93 %) 		100
(1.24 %)
Benchmark Email 8.7565.954
(68.00 %) 		2.520
(28.78 %) 		282
(3.22 %)
Rapidmail 8.4165.701
(67.74 %) 		2.602
(30.92 %) 		113
(1.34 %)
Mailify 8.3015.550
(66.86 %) 		2.590
(31.20 %) 		161
(1.94 %)
MailerLite 7.3604.828
(65.60 %) 		2.390
(32.47 %) 		142
(1.93 %)
ActiveCampaign 8.3275.413
(65.01 %) 		2.756
(33.10 %) 		158
(1.90 %)
SendPulse 8.6945.514
(63.42 %) 		3.049
(35.07 %) 		131
(1.51 %)
SendInBlue 7.7774.820
(61.98 %) 		2.711
(34.86 %) 		246
(3.16 %)
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MailerLite email deliverability providers comparison 2020 (September)
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Email deliverability rates for MailerLite and other providers comparison

65.60 % of 7.360 emails sent with MailerLite ended up in the recipient's main mailbox. 32.47 % of all emails were moved from the email providers to the spam folder after successful delivery. 1.93 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
AWeber 78.38 %
(6.410) 		20.47 %
(1.674) 		1.15 %
(94)
GetResponse 77.96 %
(6.597) 		20.99 %
(1.776) 		1.05 %
(89)
CleverReach 76.53 %
(6.459) 		21.62 %
(1.825) 		1.85 %
(156)
Moosend 72.43 %
(5.718) 		25.61 %
(2.022) 		1.95 %
(154)
Clever Elements 72.06 %
(5.940) 		26.71 %
(2.202) 		1.23 %
(101)
HubSpot 71.68 %
(5.770) 		26.65 %
(2.145) 		1.68 %
(135)
MailChimp 70.58 %
(5.775) 		27.11 %
(2.218) 		2.31 %
(189)
CampaignMonitor 70.23 %
(5.789) 		28.27 %
(2.330) 		1.50 %
(124)
ConvertKit 70.12 %
(5.563) 		27.51 %
(2.182) 		2.37 %
(188)
Mailjet 69.35 %
(5.818) 		29.09 %
(2.440) 		1.56 %
(131)
Constant Contact 68.87 %
(5.562) 		28.71 %
(2.319) 		2.41 %
(195)
Klick-Tipp 68.83 %
(5.535) 		29.93 %
(2.407) 		1.24 %
(100)
Benchmark Email 68.00 %
(5.954) 		28.78 %
(2.520) 		3.22 %
(282)
Rapidmail 67.74 %
(5.701) 		30.92 %
(2.602) 		1.34 %
(113)
Mailify 66.86 %
(5.550) 		31.20 %
(2.590) 		1.94 %
(161)
MailerLite 65.60 %
(4.828) 		32.47 %
(2.390) 		1.93 %
(142)
ActiveCampaign 65.01 %
(5.413) 		33.10 %
(2.756) 		1.90 %
(158)
SendPulse 63.42 %
(5.514) 		35.07 %
(3.049) 		1.51 %
(131)
SendInBlue 61.98 %
(4.820) 		34.86 %
(2.711) 		3.16 %
(246)
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MailerLite email deliverability rates providers comparison 2020 (September)
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Email deliverability by category

The delivery of the emails with MailerLite in the categories Pets, Home & Garden, Other, Clothing and Food & Drink resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Health, Cosmetics & Beauty and Sport & Fitness.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Pets 501356137871.06 %27.35 %1.60 %
Home & Garden 5443841481270.59 %27.21 %2.21 %
Other 5934181651070.49 %27.82 %1.69 %
Clothing 5643941601069.86 %28.37 %1.77 %
Food & Drink 6804731931469.56 %28.38 %2.06 %
Entertainment 5143371671065.56 %32.49 %1.95 %
Job & Career 5373511751165.36 %32.59 %2.05 %
Elektronics 5923851961165.03 %33.11 %1.86 %
Sport & Fitness 5763721921264.58 %33.33 %2.08 %
Cosmetics & Beauty 6314062141164.34 %33.91 %1.74 %
Health 5473302071060.33 %37.84 %1.83 %
Finance 5903532251259.83 %38.14 %2.03 %
Dating 4912692111154.79 %42.97 %2.24 %
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MailerLite email deliverability by category 2020 (September)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailerLite are Custom Mail, Zoho Mail and Yahoo Mail. The delivery rates were worst for the email providers Gmail, Outlook Mail and Yandex Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 7215081991470.46 %27.60 %1.94 %
Zoho Mail 7985432401568.05 %30.08 %1.88 %
Yahoo Mail 7505072281567.60 %30.40 %2.00 %
AOL Mail 6774542111267.06 %31.17 %1.77 %
Mail.com 8345562621666.67 %31.41 %1.92 %
ProtonMail 7464932381566.09 %31.90 %2.01 %
GMX Mail 7184602431564.07 %33.84 %2.09 %
Yandex Mail 6764312331263.76 %34.47 %1.78 %
Outlook Mail 8325113051661.42 %36.66 %1.92 %
Gmail 6083652311260.03 %37.99 %1.97 %
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MailerLite email deliverability by email service provider 2020 (September)
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All email deliverability reports for MailerLite

All available email deliverability reports for MailerLite.

MailerLite badges for website

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References and Resources

Further resources and references for MailerLite.