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MailerLite Email Deliverability Report for the year 2020 (March)

In this email deliverability report for MailerLite (March 2020), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

There is a compact review of MailerLite. It outlines the most important features of MailerLite, answers some questions and also publishes user reviews.

Email deliverability for MailerLite and other providers comparison

A total of 8.049 emails were sent with MailerLite. A total of 5.597 emails were delivered to the recipient's main mailbox. Of all emails sent, 2.313 emails ended up in the spam folder. 139 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 7.7796.016
(77.34 %) 		1.676
(21.55 %) 		87
(1.12 %)
ActiveCampaign 7.7465.944
(76.74 %) 		1.743
(22.50 %) 		59
(0.76 %)
Clever Elements 7.9955.708
(71.39 %) 		2.153
(26.93 %) 		134
(1.68 %)
Newsletter2Go 8.1675.817
(71.23 %) 		2.258
(27.65 %) 		92
(1.13 %)
CampaignMonitor 8.2775.873
(70.96 %) 		2.294
(27.72 %) 		110
(1.33 %)
AWeber 8.3595.916
(70.77 %) 		2.326
(27.83 %) 		117
(1.40 %)
CleverReach 8.5205.980
(70.19 %) 		2.443
(28.67 %) 		97
(1.14 %)
Mailjet 8.0295.587
(69.59 %) 		2.331
(29.03 %) 		111
(1.38 %)
MailerLite 8.0495.597
(69.54 %) 		2.313
(28.74 %) 		139
(1.73 %)
Rapidmail 8.1645.625
(68.90 %) 		2.378
(29.13 %) 		161
(1.97 %)
Klick-Tipp 7.9475.463
(68.74 %) 		2.410
(30.33 %) 		74
(0.93 %)
SendPulse 8.1565.537
(67.89 %) 		2.532
(31.04 %) 		87
(1.07 %)
SendInBlue 8.3145.622
(67.62 %) 		2.471
(29.72 %) 		221
(2.66 %)
HubSpot 7.8285.170
(66.04 %) 		2.554
(32.63 %) 		104
(1.33 %)
MailChimp 8.1825.206
(63.63 %) 		2.724
(33.29 %) 		252
(3.08 %)
Benchmark Email 8.3015.239
(63.11 %) 		2.805
(33.79 %) 		257
(3.10 %)
Moosend 8.0875.082
(62.84 %) 		2.852
(35.27 %) 		153
(1.89 %)
Mailify 8.2205.133
(62.45 %) 		2.961
(36.02 %) 		126
(1.53 %)
ConvertKit 8.1584.768
(58.45 %) 		3.138
(38.47 %) 		252
(3.09 %)
Constant Contact 8.5044.838
(56.89 %) 		3.436
(40.40 %) 		230
(2.70 %)
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MailerLite email deliverability providers comparison 2020 (March)
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Email deliverability rates for MailerLite and other providers comparison

69.54 % of 8.049 emails sent with MailerLite ended up in the recipient's main mailbox. 28.74 % of all emails were moved from the email providers to the spam folder after successful delivery. 1.73 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 77.34 %
(6.016) 		21.55 %
(1.676) 		1.12 %
(87)
ActiveCampaign 76.74 %
(5.944) 		22.50 %
(1.743) 		0.76 %
(59)
Clever Elements 71.39 %
(5.708) 		26.93 %
(2.153) 		1.68 %
(134)
Newsletter2Go 71.23 %
(5.817) 		27.65 %
(2.258) 		1.13 %
(92)
CampaignMonitor 70.96 %
(5.873) 		27.72 %
(2.294) 		1.33 %
(110)
AWeber 70.77 %
(5.916) 		27.83 %
(2.326) 		1.40 %
(117)
CleverReach 70.19 %
(5.980) 		28.67 %
(2.443) 		1.14 %
(97)
Mailjet 69.59 %
(5.587) 		29.03 %
(2.331) 		1.38 %
(111)
MailerLite 69.54 %
(5.597) 		28.74 %
(2.313) 		1.73 %
(139)
Rapidmail 68.90 %
(5.625) 		29.13 %
(2.378) 		1.97 %
(161)
Klick-Tipp 68.74 %
(5.463) 		30.33 %
(2.410) 		0.93 %
(74)
SendPulse 67.89 %
(5.537) 		31.04 %
(2.532) 		1.07 %
(87)
SendInBlue 67.62 %
(5.622) 		29.72 %
(2.471) 		2.66 %
(221)
HubSpot 66.04 %
(5.170) 		32.63 %
(2.554) 		1.33 %
(104)
MailChimp 63.63 %
(5.206) 		33.29 %
(2.724) 		3.08 %
(252)
Benchmark Email 63.11 %
(5.239) 		33.79 %
(2.805) 		3.10 %
(257)
Moosend 62.84 %
(5.082) 		35.27 %
(2.852) 		1.89 %
(153)
Mailify 62.45 %
(5.133) 		36.02 %
(2.961) 		1.53 %
(126)
ConvertKit 58.45 %
(4.768) 		38.47 %
(3.138) 		3.09 %
(252)
Constant Contact 56.89 %
(4.838) 		40.40 %
(3.436) 		2.70 %
(230)
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MailerLite email deliverability rates providers comparison 2020 (March)
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Email deliverability by category

The delivery of the emails with MailerLite in the categories Pets, Home & Garden, Food & Drink, Other and Clothing resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Health, Elektronics and Job & Career.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Pets 574429136974.74 %23.69 %1.57 %
Home & Garden 5964421441074.16 %24.16 %1.68 %
Food & Drink 5704211381173.86 %24.21 %1.93 %
Other 6905091691273.77 %24.49 %1.74 %
Clothing 5994411471173.62 %24.54 %1.84 %
Cosmetics & Beauty 618433177870.06 %28.64 %1.29 %
Entertainment 6224331791069.61 %28.78 %1.61 %
Sport & Fitness 559387163969.23 %29.16 %1.61 %
Job & Career 7255012111369.10 %29.10 %1.79 %
Elektronics 6034141771268.66 %29.35 %1.99 %
Health 6814412271364.76 %33.33 %1.91 %
Finance 6764302341263.61 %34.62 %1.78 %
Dating 536316211958.96 %39.37 %1.68 %
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MailerLite email deliverability by category 2020 (March)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailerLite are Custom Mail, Mail.com and Yahoo Mail. The delivery rates were worst for the email providers Gmail, Outlook Mail and Yandex Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 7605591881373.55 %24.74 %1.71 %
Mail.com 9596852581671.43 %26.90 %1.67 %
Yahoo Mail 699498193871.24 %27.61 %1.14 %
Zoho Mail 9816982641971.15 %26.91 %1.94 %
AOL Mail 7205101971370.83 %27.36 %1.81 %
ProtonMail 8315782371669.55 %28.52 %1.93 %
GMX Mail 6874702041368.41 %29.69 %1.89 %
Yandex Mail 7695262301368.40 %29.91 %1.69 %
Outlook Mail 9035972881866.11 %31.89 %1.99 %
Gmail 7404762541064.32 %34.32 %1.35 %
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MailerLite email deliverability by email service provider 2020 (March)
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All email deliverability reports for MailerLite

All available email deliverability reports for MailerLite.

MailerLite badges for website

The following badges for MailerLite can be embedded into a website.

MailerLite
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References and Resources

Further resources and references for MailerLite.