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ConvertKit Email Deliverability Report for the year 2021 (August)
In this email deliverability report for ConvertKit (August 2021), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.
There is a compact review of ConvertKit. It outlines the most important features of ConvertKit, answers some questions and also publishes user reviews.
Email deliverability for ConvertKit and other providers comparison
A total of 6.789 emails were sent with ConvertKit. A total of 5.448 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.025 emails ended up in the spam folder. 316 emails were lost on the way to the recipients.
| Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
|---|---|---|---|---|
| GetResponse | 6.849 | 5.905 (86.22 %) | 740 (10.80 %) | 204 (2.98 %) |
| ActiveCampaign | 6.548 | 5.610 (85.68 %) | 738 (11.27 %) | 200 (3.05 %) |
| Klick-Tipp | 6.760 | 5.774 (85.41 %) | 780 (11.54 %) | 206 (3.05 %) |
| Mailjet | 6.912 | 5.885 (85.14 %) | 798 (11.55 %) | 229 (3.31 %) |
| Rapidmail | 7.109 | 5.975 (84.05 %) | 898 (12.63 %) | 236 (3.32 %) |
| CleverReach | 6.788 | 5.666 (83.47 %) | 884 (13.02 %) | 238 (3.51 %) |
| AWeber | 6.852 | 5.705 (83.26 %) | 914 (13.34 %) | 233 (3.40 %) |
| CampaignMonitor | 6.812 | 5.668 (83.21 %) | 903 (13.26 %) | 241 (3.54 %) |
| HubSpot | 6.922 | 5.748 (83.04 %) | 913 (13.19 %) | 261 (3.77 %) |
| Moosend | 6.755 | 5.560 (82.31 %) | 951 (14.08 %) | 244 (3.61 %) |
| Mailify | 6.724 | 5.480 (81.50 %) | 985 (14.65 %) | 259 (3.85 %) |
| SendInBlue | 6.840 | 5.549 (81.13 %) | 1.039 (15.19 %) | 252 (3.68 %) |
| MailChimp | 6.575 | 5.318 (80.88 %) | 991 (15.07 %) | 266 (4.05 %) |
| ConvertKit | 6.789 | 5.448 (80.25 %) | 1.025 (15.10 %) | 316 (4.65 %) |
| Constant Contact | 6.820 | 5.469 (80.19 %) | 1.054 (15.45 %) | 297 (4.35 %) |
| Benchmark Email | 6.869 | 5.489 (79.91 %) | 1.092 (15.90 %) | 288 (4.19 %) |
| MailerLite | 6.900 | 5.455 (79.06 %) | 1.137 (16.48 %) | 308 (4.46 %) |
| SendPulse | 6.766 | 5.317 (78.58 %) | 1.135 (16.78 %) | 314 (4.64 %) |
| Clever Elements | 6.667 | 5.137 (77.05 %) | 1.182 (17.73 %) | 348 (5.22 %) |
Email deliverability rates for ConvertKit and other providers comparison
80.25 % of 6.789 emails sent with ConvertKit ended up in the recipient's main mailbox. 15.10 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.65 % of all emails sent did not reach the recipients.
| Provider | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|
| GetResponse | 86.22 % (5.905) | 10.80 % (740) | 2.98 % (204) |
| ActiveCampaign | 85.68 % (5.610) | 11.27 % (738) | 3.05 % (200) |
| Klick-Tipp | 85.41 % (5.774) | 11.54 % (780) | 3.05 % (206) |
| Mailjet | 85.14 % (5.885) | 11.55 % (798) | 3.31 % (229) |
| Rapidmail | 84.05 % (5.975) | 12.63 % (898) | 3.32 % (236) |
| CleverReach | 83.47 % (5.666) | 13.02 % (884) | 3.51 % (238) |
| AWeber | 83.26 % (5.705) | 13.34 % (914) | 3.40 % (233) |
| CampaignMonitor | 83.21 % (5.668) | 13.26 % (903) | 3.54 % (241) |
| HubSpot | 83.04 % (5.748) | 13.19 % (913) | 3.77 % (261) |
| Moosend | 82.31 % (5.560) | 14.08 % (951) | 3.61 % (244) |
| Mailify | 81.50 % (5.480) | 14.65 % (985) | 3.85 % (259) |
| SendInBlue | 81.13 % (5.549) | 15.19 % (1.039) | 3.68 % (252) |
| MailChimp | 80.88 % (5.318) | 15.07 % (991) | 4.05 % (266) |
| ConvertKit | 80.25 % (5.448) | 15.10 % (1.025) | 4.65 % (316) |
| Constant Contact | 80.19 % (5.469) | 15.45 % (1.054) | 4.35 % (297) |
| Benchmark Email | 79.91 % (5.489) | 15.90 % (1.092) | 4.19 % (288) |
| MailerLite | 79.06 % (5.455) | 16.48 % (1.137) | 4.46 % (308) |
| SendPulse | 78.58 % (5.317) | 16.78 % (1.135) | 4.64 % (314) |
| Clever Elements | 77.05 % (5.137) | 17.73 % (1.182) | 5.22 % (348) |
Email deliverability by category
The delivery of the emails with ConvertKit in the categories Other, Home & Garden, Food & Drink, Clothing and Pets resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Job & Career, Finance, Dating, Health and Entertainment.
| Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Other | 515 | 428 | 75 | 12 | 83.11 % | 14.56 % | 2.33 % |
| Home & Garden | 546 | 453 | 75 | 18 | 82.97 % | 13.74 % | 3.30 % |
| Food & Drink | 494 | 407 | 65 | 22 | 82.39 % | 13.16 % | 4.45 % |
| Clothing | 526 | 432 | 69 | 25 | 82.13 % | 13.12 % | 4.75 % |
| Pets | 531 | 433 | 75 | 23 | 81.54 % | 14.12 % | 4.33 % |
| Cosmetics & Beauty | 507 | 411 | 75 | 21 | 81.07 % | 14.79 % | 4.14 % |
| Elektronics | 558 | 450 | 79 | 29 | 80.65 % | 14.16 % | 5.20 % |
| Sport & Fitness | 564 | 452 | 92 | 20 | 80.14 % | 16.31 % | 3.55 % |
| Entertainment | 495 | 393 | 73 | 29 | 79.39 % | 14.75 % | 5.86 % |
| Health | 508 | 403 | 80 | 25 | 79.33 % | 15.75 % | 4.92 % |
| Dating | 508 | 398 | 86 | 24 | 78.35 % | 16.93 % | 4.72 % |
| Finance | 503 | 389 | 88 | 26 | 77.34 % | 17.50 % | 5.17 % |
| Job & Career | 534 | 399 | 93 | 42 | 74.72 % | 17.42 % | 7.87 % |
Email deliverability by email service provider
According to the test results, the three best email providers for highest delivery rates with ConvertKit are Custom Mail, Zoho Mail and ProtonMail. The delivery rates were worst for the email providers Gmail, Outlook Mail and Yandex Mail.
| Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Custom Mail | 713 | 596 | 92 | 25 | 83.59 % | 12.90 % | 3.51 % |
| Zoho Mail | 631 | 523 | 86 | 22 | 82.88 % | 13.63 % | 3.49 % |
| ProtonMail | 670 | 548 | 88 | 34 | 81.79 % | 13.13 % | 5.07 % |
| Mail.com | 643 | 523 | 97 | 23 | 81.34 % | 15.09 % | 3.58 % |
| GMX Mail | 696 | 566 | 97 | 33 | 81.32 % | 13.94 % | 4.74 % |
| Yahoo Mail | 712 | 570 | 114 | 28 | 80.06 % | 16.01 % | 3.93 % |
| AOL Mail | 673 | 535 | 104 | 34 | 79.49 % | 15.45 % | 5.05 % |
| Yandex Mail | 652 | 506 | 110 | 36 | 77.61 % | 16.87 % | 5.52 % |
| Outlook Mail | 706 | 547 | 119 | 40 | 77.48 % | 16.86 % | 5.67 % |
| Gmail | 693 | 534 | 118 | 41 | 77.06 % | 17.03 % | 5.92 % |
All email deliverability reports for ConvertKit
All available email deliverability reports for ConvertKit.
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References and Resources
Further resources and references for ConvertKit.
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