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ConvertKit Email Deliverability Report for the year 2020 (January)

In this email deliverability report for ConvertKit (January 2020), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

There is a compact review of ConvertKit. It outlines the most important features of ConvertKit, answers some questions and also publishes user reviews.

Email deliverability for ConvertKit and other providers comparison

A total of 8.005 emails were sent with ConvertKit. A total of 5.463 emails were delivered to the recipient's main mailbox. Of all emails sent, 2.307 emails ended up in the spam folder. 235 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
ActiveCampaign 7.6125.837
(76.68 %) 		1.692
(22.23 %) 		83
(1.09 %)
AWeber 7.8015.887
(75.46 %) 		1.820
(23.33 %) 		94
(1.20 %)
GetResponse 8.5226.413
(75.25 %) 		1.999
(23.46 %) 		110
(1.29 %)
Klick-Tipp 7.9975.807
(72.61 %) 		2.120
(26.51 %) 		70
(0.88 %)
CleverReach 7.8965.690
(72.06 %) 		2.066
(26.17 %) 		140
(1.77 %)
CampaignMonitor 7.8505.488
(69.91 %) 		2.204
(28.08 %) 		158
(2.01 %)
Clever Elements 8.0585.607
(69.58 %) 		2.323
(28.83 %) 		128
(1.59 %)
Constant Contact 8.1655.600
(68.59 %) 		2.298
(28.14 %) 		267
(3.27 %)
ConvertKit 8.0055.463
(68.24 %) 		2.307
(28.82 %) 		235
(2.94 %)
Mailify 8.5055.794
(68.12 %) 		2.542
(29.89 %) 		169
(1.99 %)
HubSpot 8.0635.482
(67.99 %) 		2.447
(30.35 %) 		134
(1.66 %)
MailerLite 8.3325.536
(66.44 %) 		2.603
(31.24 %) 		193
(2.32 %)
Newsletter2Go 8.2455.457
(66.19 %) 		2.703
(32.78 %) 		85
(1.03 %)
Moosend 8.0685.220
(64.70 %) 		2.703
(33.50 %) 		145
(1.80 %)
SendPulse 8.3795.334
(63.66 %) 		2.963
(35.36 %) 		82
(0.98 %)
SendInBlue 7.9344.972
(62.67 %) 		2.708
(34.13 %) 		254
(3.20 %)
Mailjet 8.4145.127
(60.93 %) 		3.136
(37.27 %) 		151
(1.79 %)
Rapidmail 7.4394.373
(58.78 %) 		2.905
(39.05 %) 		161
(2.16 %)
Benchmark Email 7.9224.656
(58.77 %) 		3.008
(37.97 %) 		258
(3.26 %)
MailChimp 7.8914.526
(57.36 %) 		3.175
(40.24 %) 		190
(2.41 %)
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ConvertKit email deliverability providers comparison 2020 (January)
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Email deliverability rates for ConvertKit and other providers comparison

68.24 % of 8.005 emails sent with ConvertKit ended up in the recipient's main mailbox. 28.82 % of all emails were moved from the email providers to the spam folder after successful delivery. 2.94 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
ActiveCampaign 76.68 %
(5.837) 		22.23 %
(1.692) 		1.09 %
(83)
AWeber 75.46 %
(5.887) 		23.33 %
(1.820) 		1.20 %
(94)
GetResponse 75.25 %
(6.413) 		23.46 %
(1.999) 		1.29 %
(110)
Klick-Tipp 72.61 %
(5.807) 		26.51 %
(2.120) 		0.88 %
(70)
CleverReach 72.06 %
(5.690) 		26.17 %
(2.066) 		1.77 %
(140)
CampaignMonitor 69.91 %
(5.488) 		28.08 %
(2.204) 		2.01 %
(158)
Clever Elements 69.58 %
(5.607) 		28.83 %
(2.323) 		1.59 %
(128)
Constant Contact 68.59 %
(5.600) 		28.14 %
(2.298) 		3.27 %
(267)
ConvertKit 68.24 %
(5.463) 		28.82 %
(2.307) 		2.94 %
(235)
Mailify 68.12 %
(5.794) 		29.89 %
(2.542) 		1.99 %
(169)
HubSpot 67.99 %
(5.482) 		30.35 %
(2.447) 		1.66 %
(134)
MailerLite 66.44 %
(5.536) 		31.24 %
(2.603) 		2.32 %
(193)
Newsletter2Go 66.19 %
(5.457) 		32.78 %
(2.703) 		1.03 %
(85)
Moosend 64.70 %
(5.220) 		33.50 %
(2.703) 		1.80 %
(145)
SendPulse 63.66 %
(5.334) 		35.36 %
(2.963) 		0.98 %
(82)
SendInBlue 62.67 %
(4.972) 		34.13 %
(2.708) 		3.20 %
(254)
Mailjet 60.93 %
(5.127) 		37.27 %
(3.136) 		1.79 %
(151)
Rapidmail 58.78 %
(4.373) 		39.05 %
(2.905) 		2.16 %
(161)
Benchmark Email 58.77 %
(4.656) 		37.97 %
(3.008) 		3.26 %
(258)
MailChimp 57.36 %
(4.526) 		40.24 %
(3.175) 		2.41 %
(190)
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ConvertKit email deliverability rates providers comparison 2020 (January)
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Email deliverability by category

The delivery of the emails with ConvertKit in the categories Clothing, Pets, Food & Drink, Home & Garden and Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Health, Job & Career and Sport & Fitness.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Clothing 5824291371673.71 %23.54 %2.75 %
Pets 5433981311473.30 %24.13 %2.58 %
Food & Drink 6534761591872.89 %24.35 %2.76 %
Home & Garden 6274571511972.89 %24.08 %3.03 %
Other 6534731592172.43 %24.35 %3.22 %
Entertainment 5333671501668.86 %28.14 %3.00 %
Elektronics 6864711952068.66 %28.43 %2.92 %
Cosmetics & Beauty 6454401861968.22 %28.84 %2.95 %
Sport & Fitness 4533051351367.33 %29.80 %2.87 %
Job & Career 6704511992067.31 %29.70 %2.99 %
Health 6754282281963.41 %33.78 %2.81 %
Finance 6393952251961.82 %35.21 %2.97 %
Dating 6463732522157.74 %39.01 %3.25 %
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ConvertKit email deliverability by category 2020 (January)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with ConvertKit are Custom Mail, Zoho Mail and Mail.com. The delivery rates were worst for the email providers Gmail, Outlook Mail and GMX Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 8085812042371.91 %25.25 %2.85 %
Zoho Mail 8205842132371.22 %25.98 %2.80 %
Mail.com 8325852222570.31 %26.68 %3.00 %
AOL Mail 7795432142269.70 %27.47 %2.82 %
ProtonMail 7485202052369.52 %27.41 %3.07 %
Yahoo Mail 8725982482668.58 %28.44 %2.98 %
Yandex Mail 6774611981868.09 %29.25 %2.66 %
GMX Mail 8235472502666.46 %30.38 %3.16 %
Outlook Mail 8875752842864.83 %32.02 %3.16 %
Gmail 7594692692161.79 %35.44 %2.77 %
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ConvertKit email deliverability by email service provider 2020 (January)
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All email deliverability reports for ConvertKit

All available email deliverability reports for ConvertKit.

ConvertKit badges for website

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References and Resources

Further resources and references for ConvertKit.

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