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ConvertKit Email Deliverability Report for the year 2020
In this email deliverability report for ConvertKit (2020), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.
There is a compact review of ConvertKit. It outlines the most important features of ConvertKit, answers some questions and also publishes user reviews.
Email deliverability for ConvertKit and other providers comparison
A total of 96.931 emails were sent with ConvertKit. A total of 62.201 emails were delivered to the recipient's main mailbox. Of all emails sent, 32.169 emails ended up in the spam folder. 2.561 emails were lost on the way to the recipients.
| Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
|---|---|---|---|---|
| GetResponse | 97.362 | 74.079 (76.09 %) | 22.106 (22.70 %) | 1.177 (1.21 %) |
| AWeber | 97.456 | 72.841 (74.74 %) | 23.268 (23.88 %) | 1.347 (1.38 %) |
| Clever Elements | 97.252 | 72.147 (74.19 %) | 23.783 (24.46 %) | 1.322 (1.36 %) |
| CleverReach | 97.995 | 72.159 (73.64 %) | 24.364 (24.86 %) | 1.472 (1.50 %) |
| Newsletter2Go | 24.499 | 17.139 (69.96 %) | 7.087 (28.93 %) | 273 (1.11 %) |
| Klick-Tipp | 96.811 | 67.438 (69.66 %) | 28.220 (29.15 %) | 1.153 (1.19 %) |
| CampaignMonitor | 97.056 | 67.296 (69.34 %) | 28.249 (29.11 %) | 1.511 (1.56 %) |
| ActiveCampaign | 97.994 | 67.403 (68.78 %) | 29.180 (29.78 %) | 1.411 (1.44 %) |
| Moosend | 96.936 | 66.467 (68.57 %) | 28.731 (29.64 %) | 1.738 (1.79 %) |
| SendPulse | 98.430 | 66.394 (67.45 %) | 30.880 (31.37 %) | 1.156 (1.17 %) |
| Rapidmail | 96.750 | 64.088 (66.24 %) | 30.918 (31.96 %) | 1.744 (1.80 %) |
| Mailjet | 97.806 | 64.601 (66.05 %) | 31.456 (32.16 %) | 1.749 (1.79 %) |
| Mailify | 97.145 | 63.958 (65.84 %) | 31.404 (32.33 %) | 1.783 (1.84 %) |
| HubSpot | 98.164 | 64.505 (65.71 %) | 31.906 (32.50 %) | 1.753 (1.79 %) |
| MailerLite | 96.469 | 63.004 (65.31 %) | 31.477 (32.63 %) | 1.988 (2.06 %) |
| Constant Contact | 96.547 | 62.127 (64.35 %) | 31.606 (32.74 %) | 2.814 (2.91 %) |
| ConvertKit | 96.931 | 62.201 (64.17 %) | 32.169 (33.19 %) | 2.561 (2.64 %) |
| MailChimp | 97.090 | 62.196 (64.06 %) | 32.539 (33.51 %) | 2.355 (2.43 %) |
| Benchmark Email | 98.024 | 61.387 (62.62 %) | 33.388 (34.06 %) | 3.249 (3.31 %) |
| SendInBlue | 97.551 | 60.874 (62.40 %) | 33.957 (34.81 %) | 2.720 (2.79 %) |
Email deliverability rates for ConvertKit and other providers comparison
64.17 % of 96.931 emails sent with ConvertKit ended up in the recipient's main mailbox. 33.19 % of all emails were moved from the email providers to the spam folder after successful delivery. 2.64 % of all emails sent did not reach the recipients.
| Provider | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|
| GetResponse | 76.09 % (74.079) | 22.70 % (22.106) | 1.21 % (1.177) |
| AWeber | 74.74 % (72.841) | 23.88 % (23.268) | 1.38 % (1.347) |
| Clever Elements | 74.19 % (72.147) | 24.46 % (23.783) | 1.36 % (1.322) |
| CleverReach | 73.64 % (72.159) | 24.86 % (24.364) | 1.50 % (1.472) |
| Newsletter2Go | 69.96 % (17.139) | 28.93 % (7.087) | 1.11 % (273) |
| Klick-Tipp | 69.66 % (67.438) | 29.15 % (28.220) | 1.19 % (1.153) |
| CampaignMonitor | 69.34 % (67.296) | 29.11 % (28.249) | 1.56 % (1.511) |
| ActiveCampaign | 68.78 % (67.403) | 29.78 % (29.180) | 1.44 % (1.411) |
| Moosend | 68.57 % (66.467) | 29.64 % (28.731) | 1.79 % (1.738) |
| SendPulse | 67.45 % (66.394) | 31.37 % (30.880) | 1.17 % (1.156) |
| Rapidmail | 66.24 % (64.088) | 31.96 % (30.918) | 1.80 % (1.744) |
| Mailjet | 66.05 % (64.601) | 32.16 % (31.456) | 1.79 % (1.749) |
| Mailify | 65.84 % (63.958) | 32.33 % (31.404) | 1.84 % (1.783) |
| HubSpot | 65.71 % (64.505) | 32.50 % (31.906) | 1.79 % (1.753) |
| MailerLite | 65.31 % (63.004) | 32.63 % (31.477) | 2.06 % (1.988) |
| Constant Contact | 64.35 % (62.127) | 32.74 % (31.606) | 2.91 % (2.814) |
| ConvertKit | 64.17 % (62.201) | 33.19 % (32.169) | 2.64 % (2.561) |
| MailChimp | 64.06 % (62.196) | 33.51 % (32.539) | 2.43 % (2.355) |
| Benchmark Email | 62.62 % (61.387) | 34.06 % (33.388) | 3.31 % (3.249) |
| SendInBlue | 62.40 % (60.874) | 34.81 % (33.957) | 2.79 % (2.720) |
Email deliverability by category
The delivery of the emails with ConvertKit in the categories Clothing, Other, Pets, Home & Garden and Food & Drink resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Health, Entertainment and Elektronics.
| Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Clothing | 7.324 | 5.049 | 2.083 | 192 | 68.94 % | 28.44 % | 2.62 % |
| Other | 7.195 | 4.959 | 2.048 | 188 | 68.92 % | 28.46 % | 2.61 % |
| Pets | 7.472 | 5.145 | 2.133 | 194 | 68.86 % | 28.55 % | 2.60 % |
| Home & Garden | 7.150 | 4.909 | 2.054 | 187 | 68.66 % | 28.73 % | 2.62 % |
| Food & Drink | 7.919 | 5.414 | 2.294 | 211 | 68.37 % | 28.97 % | 2.66 % |
| Job & Career | 7.191 | 4.592 | 2.410 | 189 | 63.86 % | 33.51 % | 2.63 % |
| Cosmetics & Beauty | 7.621 | 4.866 | 2.550 | 205 | 63.85 % | 33.46 % | 2.69 % |
| Sport & Fitness | 7.571 | 4.827 | 2.542 | 202 | 63.76 % | 33.58 % | 2.67 % |
| Elektronics | 7.701 | 4.908 | 2.584 | 209 | 63.73 % | 33.55 % | 2.71 % |
| Entertainment | 7.490 | 4.764 | 2.525 | 201 | 63.60 % | 33.71 % | 2.68 % |
| Health | 7.468 | 4.412 | 2.859 | 197 | 59.08 % | 38.28 % | 2.64 % |
| Finance | 7.313 | 4.296 | 2.825 | 192 | 58.74 % | 38.63 % | 2.63 % |
| Dating | 7.516 | 4.060 | 3.262 | 194 | 54.02 % | 43.40 % | 2.58 % |
Email deliverability by email service provider
According to the test results, the three best email providers for highest delivery rates with ConvertKit are Custom Mail, Mail.com and Zoho Mail. The delivery rates were worst for the email providers Gmail, Outlook Mail and GMX Mail.
| Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Custom Mail | 9.711 | 6.651 | 2.807 | 253 | 68.49 % | 28.91 % | 2.61 % |
| Mail.com | 9.238 | 6.185 | 2.812 | 241 | 66.95 % | 30.44 % | 2.61 % |
| Zoho Mail | 10.283 | 6.808 | 3.200 | 275 | 66.21 % | 31.12 % | 2.67 % |
| Yahoo Mail | 10.048 | 6.575 | 3.215 | 258 | 65.44 % | 32.00 % | 2.57 % |
| AOL Mail | 9.713 | 6.333 | 3.125 | 255 | 65.20 % | 32.17 % | 2.63 % |
| ProtonMail | 9.645 | 6.195 | 3.196 | 254 | 64.23 % | 33.14 % | 2.63 % |
| Yandex Mail | 9.209 | 5.841 | 3.126 | 242 | 63.43 % | 33.95 % | 2.63 % |
| GMX Mail | 10.010 | 6.249 | 3.484 | 277 | 62.43 % | 34.81 % | 2.77 % |
| Outlook Mail | 9.560 | 5.777 | 3.527 | 256 | 60.43 % | 36.89 % | 2.68 % |
| Gmail | 9.514 | 5.587 | 3.677 | 250 | 58.72 % | 38.65 % | 2.63 % |
All email deliverability reports for ConvertKit
All available email deliverability reports for ConvertKit.
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References and Resources
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