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CampaignMonitor Email Deliverability Report for the year 2020
In this email deliverability report for CampaignMonitor (2020), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.
There is a compact review of CampaignMonitor. It outlines the most important features of CampaignMonitor, answers some questions and also publishes user reviews.
Email deliverability for CampaignMonitor and other providers comparison
A total of 97.056 emails were sent with CampaignMonitor. A total of 67.296 emails were delivered to the recipient's main mailbox. Of all emails sent, 28.249 emails ended up in the spam folder. 1.511 emails were lost on the way to the recipients.
| Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
|---|---|---|---|---|
| GetResponse | 97.362 | 74.079 (76.09 %) | 22.106 (22.70 %) | 1.177 (1.21 %) |
| AWeber | 97.456 | 72.841 (74.74 %) | 23.268 (23.88 %) | 1.347 (1.38 %) |
| Clever Elements | 97.252 | 72.147 (74.19 %) | 23.783 (24.46 %) | 1.322 (1.36 %) |
| CleverReach | 97.995 | 72.159 (73.64 %) | 24.364 (24.86 %) | 1.472 (1.50 %) |
| Newsletter2Go | 24.499 | 17.139 (69.96 %) | 7.087 (28.93 %) | 273 (1.11 %) |
| Klick-Tipp | 96.811 | 67.438 (69.66 %) | 28.220 (29.15 %) | 1.153 (1.19 %) |
| CampaignMonitor | 97.056 | 67.296 (69.34 %) | 28.249 (29.11 %) | 1.511 (1.56 %) |
| ActiveCampaign | 97.994 | 67.403 (68.78 %) | 29.180 (29.78 %) | 1.411 (1.44 %) |
| Moosend | 96.936 | 66.467 (68.57 %) | 28.731 (29.64 %) | 1.738 (1.79 %) |
| SendPulse | 98.430 | 66.394 (67.45 %) | 30.880 (31.37 %) | 1.156 (1.17 %) |
| Rapidmail | 96.750 | 64.088 (66.24 %) | 30.918 (31.96 %) | 1.744 (1.80 %) |
| Mailjet | 97.806 | 64.601 (66.05 %) | 31.456 (32.16 %) | 1.749 (1.79 %) |
| Mailify | 97.145 | 63.958 (65.84 %) | 31.404 (32.33 %) | 1.783 (1.84 %) |
| HubSpot | 98.164 | 64.505 (65.71 %) | 31.906 (32.50 %) | 1.753 (1.79 %) |
| MailerLite | 96.469 | 63.004 (65.31 %) | 31.477 (32.63 %) | 1.988 (2.06 %) |
| Constant Contact | 96.547 | 62.127 (64.35 %) | 31.606 (32.74 %) | 2.814 (2.91 %) |
| ConvertKit | 96.931 | 62.201 (64.17 %) | 32.169 (33.19 %) | 2.561 (2.64 %) |
| MailChimp | 97.090 | 62.196 (64.06 %) | 32.539 (33.51 %) | 2.355 (2.43 %) |
| Benchmark Email | 98.024 | 61.387 (62.62 %) | 33.388 (34.06 %) | 3.249 (3.31 %) |
| SendInBlue | 97.551 | 60.874 (62.40 %) | 33.957 (34.81 %) | 2.720 (2.79 %) |
Email deliverability rates for CampaignMonitor and other providers comparison
69.34 % of 97.056 emails sent with CampaignMonitor ended up in the recipient's main mailbox. 29.11 % of all emails were moved from the email providers to the spam folder after successful delivery. 1.56 % of all emails sent did not reach the recipients.
| Provider | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|
| GetResponse | 76.09 % (74.079) | 22.70 % (22.106) | 1.21 % (1.177) |
| AWeber | 74.74 % (72.841) | 23.88 % (23.268) | 1.38 % (1.347) |
| Clever Elements | 74.19 % (72.147) | 24.46 % (23.783) | 1.36 % (1.322) |
| CleverReach | 73.64 % (72.159) | 24.86 % (24.364) | 1.50 % (1.472) |
| Newsletter2Go | 69.96 % (17.139) | 28.93 % (7.087) | 1.11 % (273) |
| Klick-Tipp | 69.66 % (67.438) | 29.15 % (28.220) | 1.19 % (1.153) |
| CampaignMonitor | 69.34 % (67.296) | 29.11 % (28.249) | 1.56 % (1.511) |
| ActiveCampaign | 68.78 % (67.403) | 29.78 % (29.180) | 1.44 % (1.411) |
| Moosend | 68.57 % (66.467) | 29.64 % (28.731) | 1.79 % (1.738) |
| SendPulse | 67.45 % (66.394) | 31.37 % (30.880) | 1.17 % (1.156) |
| Rapidmail | 66.24 % (64.088) | 31.96 % (30.918) | 1.80 % (1.744) |
| Mailjet | 66.05 % (64.601) | 32.16 % (31.456) | 1.79 % (1.749) |
| Mailify | 65.84 % (63.958) | 32.33 % (31.404) | 1.84 % (1.783) |
| HubSpot | 65.71 % (64.505) | 32.50 % (31.906) | 1.79 % (1.753) |
| MailerLite | 65.31 % (63.004) | 32.63 % (31.477) | 2.06 % (1.988) |
| Constant Contact | 64.35 % (62.127) | 32.74 % (31.606) | 2.91 % (2.814) |
| ConvertKit | 64.17 % (62.201) | 33.19 % (32.169) | 2.64 % (2.561) |
| MailChimp | 64.06 % (62.196) | 33.51 % (32.539) | 2.43 % (2.355) |
| Benchmark Email | 62.62 % (61.387) | 34.06 % (33.388) | 3.31 % (3.249) |
| SendInBlue | 62.40 % (60.874) | 34.81 % (33.957) | 2.79 % (2.720) |
Email deliverability by category
The delivery of the emails with CampaignMonitor in the categories Home & Garden, Pets, Other, Clothing and Food & Drink resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Health, Cosmetics & Beauty and Job & Career.
| Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Home & Garden | 7.352 | 5.449 | 1.796 | 107 | 74.12 % | 24.43 % | 1.46 % |
| Pets | 7.376 | 5.462 | 1.801 | 113 | 74.05 % | 24.42 % | 1.53 % |
| Other | 7.313 | 5.414 | 1.782 | 117 | 74.03 % | 24.37 % | 1.60 % |
| Clothing | 7.461 | 5.521 | 1.825 | 115 | 74.00 % | 24.46 % | 1.54 % |
| Food & Drink | 7.757 | 5.717 | 1.914 | 126 | 73.70 % | 24.67 % | 1.62 % |
| Entertainment | 7.522 | 5.200 | 2.207 | 115 | 69.13 % | 29.34 % | 1.53 % |
| Sport & Fitness | 7.323 | 5.051 | 2.151 | 121 | 68.97 % | 29.37 % | 1.65 % |
| Elektronics | 7.511 | 5.172 | 2.222 | 117 | 68.86 % | 29.58 % | 1.56 % |
| Job & Career | 7.373 | 5.073 | 2.188 | 112 | 68.81 % | 29.68 % | 1.52 % |
| Cosmetics & Beauty | 7.672 | 5.266 | 2.284 | 122 | 68.64 % | 29.77 % | 1.59 % |
| Health | 7.706 | 4.940 | 2.649 | 117 | 64.11 % | 34.38 % | 1.52 % |
| Finance | 7.360 | 4.693 | 2.548 | 119 | 63.76 % | 34.62 % | 1.62 % |
| Dating | 7.330 | 4.338 | 2.882 | 110 | 59.18 % | 39.32 % | 1.50 % |
Email deliverability by email service provider
According to the test results, the three best email providers for highest delivery rates with CampaignMonitor are Custom Mail, Zoho Mail and Mail.com. The delivery rates were worst for the email providers Gmail, Outlook Mail and GMX Mail.
| Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Custom Mail | 9.424 | 6.932 | 2.348 | 144 | 73.56 % | 24.92 % | 1.53 % |
| Zoho Mail | 10.151 | 7.277 | 2.721 | 153 | 71.69 % | 26.81 % | 1.51 % |
| Mail.com | 9.388 | 6.727 | 2.506 | 155 | 71.66 % | 26.69 % | 1.65 % |
| AOL Mail | 9.840 | 6.965 | 2.720 | 155 | 70.78 % | 27.64 % | 1.58 % |
| Yahoo Mail | 9.917 | 6.996 | 2.759 | 162 | 70.55 % | 27.82 % | 1.63 % |
| ProtonMail | 9.959 | 6.927 | 2.876 | 156 | 69.56 % | 28.88 % | 1.57 % |
| Yandex Mail | 9.705 | 6.677 | 2.887 | 141 | 68.80 % | 29.75 % | 1.45 % |
| GMX Mail | 9.444 | 6.384 | 2.916 | 144 | 67.60 % | 30.88 % | 1.52 % |
| Outlook Mail | 9.283 | 6.101 | 3.034 | 148 | 65.72 % | 32.68 % | 1.59 % |
| Gmail | 9.945 | 6.310 | 3.482 | 153 | 63.45 % | 35.01 % | 1.54 % |
All email deliverability reports for CampaignMonitor
All available email deliverability reports for CampaignMonitor.
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References and Resources
Further resources and references for CampaignMonitor.