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Brevo Email Deliverability Report for the year 2024 (October)
In this email deliverability report for Brevo (October 2024), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.
There is a compact review of Brevo. It outlines the most important features of Brevo, answers some questions and also publishes user reviews.
Email deliverability for Brevo and other providers comparison
A total of 8.735 emails were sent with Brevo. A total of 6.733 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.570 emails ended up in the spam folder. 432 emails were lost on the way to the recipients.
| Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
|---|---|---|---|---|
| Amazon SES | 8.908 | 7.820 (87.79 %) | 842 (9.45 %) | 246 (2.76 %) |
| Mailjet | 8.928 | 7.591 (85.02 %) | 1.049 (11.75 %) | 288 (3.23 %) |
| CleverReach | 8.747 | 7.423 (84.86 %) | 1.047 (11.97 %) | 277 (3.17 %) |
| Clever Elements | 8.850 | 7.477 (84.49 %) | 1.082 (12.23 %) | 291 (3.29 %) |
| GetResponse | 8.797 | 7.407 (84.20 %) | 1.078 (12.25 %) | 312 (3.55 %) |
| ActiveCampaign | 8.822 | 7.427 (84.19 %) | 1.075 (12.19 %) | 320 (3.63 %) |
| Mailgun | 8.873 | 7.462 (84.10 %) | 1.127 (12.70 %) | 284 (3.20 %) |
| Klick-Tipp | 8.770 | 7.367 (84.00 %) | 1.105 (12.60 %) | 298 (3.40 %) |
| CampaignMonitor | 8.728 | 7.327 (83.95 %) | 1.096 (12.56 %) | 305 (3.49 %) |
| Postmark | 8.724 | 7.314 (83.84 %) | 1.091 (12.51 %) | 319 (3.66 %) |
| AWeber | 9.023 | 7.557 (83.75 %) | 1.136 (12.59 %) | 330 (3.66 %) |
| Rapidmail | 8.890 | 7.444 (83.73 %) | 1.165 (13.10 %) | 281 (3.16 %) |
| Kit | 9.037 | 7.491 (82.89 %) | 1.199 (13.27 %) | 347 (3.84 %) |
| Benchmark Email | 9.130 | 7.521 (82.38 %) | 1.250 (13.69 %) | 359 (3.93 %) |
| HubSpot | 8.879 | 7.260 (81.77 %) | 1.275 (14.36 %) | 344 (3.87 %) |
| mailtrap | 8.860 | 7.242 (81.74 %) | 1.291 (14.57 %) | 327 (3.69 %) |
| MailChimp | 8.814 | 7.204 (81.73 %) | 1.267 (14.37 %) | 343 (3.89 %) |
| Moosend | 9.064 | 7.380 (81.42 %) | 1.313 (14.49 %) | 371 (4.09 %) |
| SendGrid | 9.018 | 7.299 (80.94 %) | 1.344 (14.90 %) | 375 (4.16 %) |
| Sarbacane | 8.984 | 7.196 (80.10 %) | 1.441 (16.04 %) | 347 (3.86 %) |
| MailerLite | 8.837 | 6.997 (79.18 %) | 1.436 (16.25 %) | 404 (4.57 %) |
| Constant Contact | 9.062 | 7.164 (79.06 %) | 1.499 (16.54 %) | 399 (4.40 %) |
| Brevo | 8.735 | 6.733 (77.08 %) | 1.570 (17.97 %) | 432 (4.95 %) |
| SendPulse | 8.886 | 6.772 (76.21 %) | 1.629 (18.33 %) | 485 (5.46 %) |
Email deliverability rates for Brevo and other providers comparison
77.08 % of 8.735 emails sent with Brevo ended up in the recipient's main mailbox. 17.97 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.95 % of all emails sent did not reach the recipients.
| Provider | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|
| Amazon SES | 87.79 % (7.820) | 9.45 % (842) | 2.76 % (246) |
| Mailjet | 85.02 % (7.591) | 11.75 % (1.049) | 3.23 % (288) |
| CleverReach | 84.86 % (7.423) | 11.97 % (1.047) | 3.17 % (277) |
| Clever Elements | 84.49 % (7.477) | 12.23 % (1.082) | 3.29 % (291) |
| GetResponse | 84.20 % (7.407) | 12.25 % (1.078) | 3.55 % (312) |
| ActiveCampaign | 84.19 % (7.427) | 12.19 % (1.075) | 3.63 % (320) |
| Mailgun | 84.10 % (7.462) | 12.70 % (1.127) | 3.20 % (284) |
| Klick-Tipp | 84.00 % (7.367) | 12.60 % (1.105) | 3.40 % (298) |
| CampaignMonitor | 83.95 % (7.327) | 12.56 % (1.096) | 3.49 % (305) |
| Postmark | 83.84 % (7.314) | 12.51 % (1.091) | 3.66 % (319) |
| AWeber | 83.75 % (7.557) | 12.59 % (1.136) | 3.66 % (330) |
| Rapidmail | 83.73 % (7.444) | 13.10 % (1.165) | 3.16 % (281) |
| Kit | 82.89 % (7.491) | 13.27 % (1.199) | 3.84 % (347) |
| Benchmark Email | 82.38 % (7.521) | 13.69 % (1.250) | 3.93 % (359) |
| HubSpot | 81.77 % (7.260) | 14.36 % (1.275) | 3.87 % (344) |
| mailtrap | 81.74 % (7.242) | 14.57 % (1.291) | 3.69 % (327) |
| MailChimp | 81.73 % (7.204) | 14.37 % (1.267) | 3.89 % (343) |
| Moosend | 81.42 % (7.380) | 14.49 % (1.313) | 4.09 % (371) |
| SendGrid | 80.94 % (7.299) | 14.90 % (1.344) | 4.16 % (375) |
| Sarbacane | 80.10 % (7.196) | 16.04 % (1.441) | 3.86 % (347) |
| MailerLite | 79.18 % (6.997) | 16.25 % (1.436) | 4.57 % (404) |
| Constant Contact | 79.06 % (7.164) | 16.54 % (1.499) | 4.40 % (399) |
| Brevo | 77.08 % (6.733) | 17.97 % (1.570) | 4.95 % (432) |
| SendPulse | 76.21 % (6.772) | 18.33 % (1.629) | 5.46 % (485) |
Email deliverability by category
The delivery of the emails with Brevo in the categories Food & Drink, Home & Garden, Entertainment, Clothing and Pets resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Job & Career, Sport & Fitness and Health.
| Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Food & Drink | 710 | 573 | 113 | 24 | 80.70 % | 15.92 % | 3.38 % |
| Home & Garden | 656 | 526 | 105 | 25 | 80.18 % | 16.01 % | 3.81 % |
| Entertainment | 698 | 549 | 126 | 23 | 78.65 % | 18.05 % | 3.30 % |
| Clothing | 656 | 515 | 107 | 34 | 78.51 % | 16.31 % | 5.18 % |
| Pets | 637 | 499 | 107 | 31 | 78.34 % | 16.80 % | 4.87 % |
| Elektronics | 660 | 516 | 111 | 33 | 78.18 % | 16.82 % | 5.00 % |
| Other | 687 | 530 | 118 | 39 | 77.15 % | 17.18 % | 5.68 % |
| Cosmetics & Beauty | 661 | 507 | 121 | 33 | 76.70 % | 18.31 % | 4.99 % |
| Health | 648 | 495 | 123 | 30 | 76.39 % | 18.98 % | 4.63 % |
| Sport & Fitness | 658 | 500 | 127 | 31 | 75.99 % | 19.30 % | 4.71 % |
| Job & Career | 687 | 512 | 136 | 39 | 74.53 % | 19.80 % | 5.68 % |
| Finance | 704 | 521 | 142 | 41 | 74.01 % | 20.17 % | 5.82 % |
| Dating | 673 | 490 | 134 | 49 | 72.81 % | 19.91 % | 7.28 % |
Email deliverability by email service provider
According to the test results, the three best email providers for highest delivery rates with Brevo are Custom Mail, GMX Mail and Tuta. The delivery rates were worst for the email providers Gmail, iCloud Mail and Outlook Mail.
| Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Custom Mail | 610 | 492 | 94 | 24 | 80.66 % | 15.41 % | 3.93 % |
| GMX Mail | 676 | 545 | 107 | 24 | 80.62 % | 15.83 % | 3.55 % |
| Tuta | 656 | 527 | 106 | 23 | 80.34 % | 16.16 % | 3.51 % |
| Juno.com | 677 | 540 | 107 | 30 | 79.76 % | 15.81 % | 4.43 % |
| ProtonMail | 670 | 532 | 108 | 30 | 79.40 % | 16.12 % | 4.48 % |
| Mail.com | 713 | 558 | 127 | 28 | 78.26 % | 17.81 % | 3.93 % |
| AOL Mail | 668 | 522 | 121 | 25 | 78.14 % | 18.11 % | 3.74 % |
| Zoho Mail | 635 | 492 | 106 | 37 | 77.48 % | 16.69 % | 5.83 % |
| Yandex Mail | 627 | 476 | 123 | 28 | 75.92 % | 19.62 % | 4.47 % |
| Yahoo Mail | 692 | 519 | 128 | 45 | 75.00 % | 18.50 % | 6.50 % |
| Outlook Mail | 705 | 524 | 136 | 45 | 74.33 % | 19.29 % | 6.38 % |
| iCloud Mail | 698 | 508 | 149 | 41 | 72.78 % | 21.35 % | 5.87 % |
| Gmail | 708 | 498 | 158 | 52 | 70.34 % | 22.32 % | 7.34 % |
All email deliverability reports for Brevo
All available email deliverability reports for Brevo.
Brevo badges for website
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References and Resources
Further resources and references for Brevo.