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Brevo Email Deliverability Report for the year 2024 (July)
In this email deliverability report for Brevo (July 2024), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.
There is a compact review of Brevo. It outlines the most important features of Brevo, answers some questions and also publishes user reviews.
Email deliverability for Brevo and other providers comparison
A total of 8.918 emails were sent with Brevo. A total of 6.860 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.625 emails ended up in the spam folder. 433 emails were lost on the way to the recipients.
| Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
|---|---|---|---|---|
| MailChimp | 8.820 | 7.504 (85.08 %) | 1.030 (11.68 %) | 286 (3.24 %) |
| GetResponse | 9.000 | 7.577 (84.19 %) | 1.122 (12.47 %) | 301 (3.34 %) |
| ActiveCampaign | 8.831 | 7.435 (84.19 %) | 1.104 (12.50 %) | 292 (3.31 %) |
| Amazon SES | 8.751 | 7.319 (83.64 %) | 1.117 (12.76 %) | 315 (3.60 %) |
| CampaignMonitor | 8.801 | 7.340 (83.40 %) | 1.160 (13.18 %) | 301 (3.42 %) |
| Kit | 8.891 | 7.412 (83.37 %) | 1.184 (13.32 %) | 295 (3.32 %) |
| Rapidmail | 8.927 | 7.434 (83.28 %) | 1.165 (13.05 %) | 328 (3.67 %) |
| Mailjet | 8.986 | 7.459 (83.01 %) | 1.204 (13.40 %) | 323 (3.59 %) |
| CleverReach | 8.811 | 7.305 (82.91 %) | 1.178 (13.37 %) | 328 (3.72 %) |
| Moosend | 8.725 | 7.210 (82.64 %) | 1.209 (13.86 %) | 306 (3.51 %) |
| Mailgun | 8.816 | 7.283 (82.61 %) | 1.175 (13.33 %) | 358 (4.06 %) |
| HubSpot | 8.957 | 7.361 (82.18 %) | 1.269 (14.17 %) | 327 (3.65 %) |
| mailtrap | 8.925 | 7.295 (81.74 %) | 1.280 (14.34 %) | 350 (3.92 %) |
| AWeber | 8.793 | 7.155 (81.37 %) | 1.284 (14.60 %) | 354 (4.03 %) |
| Klick-Tipp | 8.979 | 7.249 (80.73 %) | 1.368 (15.24 %) | 362 (4.03 %) |
| Benchmark Email | 8.772 | 7.065 (80.54 %) | 1.369 (15.61 %) | 338 (3.85 %) |
| Constant Contact | 8.841 | 7.098 (80.29 %) | 1.361 (15.39 %) | 382 (4.32 %) |
| Sarbacane | 8.694 | 6.886 (79.20 %) | 1.419 (16.32 %) | 389 (4.47 %) |
| Postmark | 8.803 | 6.972 (79.20 %) | 1.424 (16.18 %) | 407 (4.62 %) |
| SendPulse | 8.935 | 6.928 (77.54 %) | 1.548 (17.33 %) | 459 (5.14 %) |
| Brevo | 8.918 | 6.860 (76.92 %) | 1.625 (18.22 %) | 433 (4.86 %) |
| Clever Elements | 8.704 | 6.666 (76.59 %) | 1.641 (18.85 %) | 397 (4.56 %) |
| SendGrid | 8.768 | 6.659 (75.95 %) | 1.695 (19.33 %) | 414 (4.72 %) |
| MailerLite | 8.742 | 6.381 (72.99 %) | 1.842 (21.07 %) | 519 (5.94 %) |
Email deliverability rates for Brevo and other providers comparison
76.92 % of 8.918 emails sent with Brevo ended up in the recipient's main mailbox. 18.22 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.86 % of all emails sent did not reach the recipients.
| Provider | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|
| MailChimp | 85.08 % (7.504) | 11.68 % (1.030) | 3.24 % (286) |
| GetResponse | 84.19 % (7.577) | 12.47 % (1.122) | 3.34 % (301) |
| ActiveCampaign | 84.19 % (7.435) | 12.50 % (1.104) | 3.31 % (292) |
| Amazon SES | 83.64 % (7.319) | 12.76 % (1.117) | 3.60 % (315) |
| CampaignMonitor | 83.40 % (7.340) | 13.18 % (1.160) | 3.42 % (301) |
| Kit | 83.37 % (7.412) | 13.32 % (1.184) | 3.32 % (295) |
| Rapidmail | 83.28 % (7.434) | 13.05 % (1.165) | 3.67 % (328) |
| Mailjet | 83.01 % (7.459) | 13.40 % (1.204) | 3.59 % (323) |
| CleverReach | 82.91 % (7.305) | 13.37 % (1.178) | 3.72 % (328) |
| Moosend | 82.64 % (7.210) | 13.86 % (1.209) | 3.51 % (306) |
| Mailgun | 82.61 % (7.283) | 13.33 % (1.175) | 4.06 % (358) |
| HubSpot | 82.18 % (7.361) | 14.17 % (1.269) | 3.65 % (327) |
| mailtrap | 81.74 % (7.295) | 14.34 % (1.280) | 3.92 % (350) |
| AWeber | 81.37 % (7.155) | 14.60 % (1.284) | 4.03 % (354) |
| Klick-Tipp | 80.73 % (7.249) | 15.24 % (1.368) | 4.03 % (362) |
| Benchmark Email | 80.54 % (7.065) | 15.61 % (1.369) | 3.85 % (338) |
| Constant Contact | 80.29 % (7.098) | 15.39 % (1.361) | 4.32 % (382) |
| Sarbacane | 79.20 % (6.886) | 16.32 % (1.419) | 4.47 % (389) |
| Postmark | 79.20 % (6.972) | 16.18 % (1.424) | 4.62 % (407) |
| SendPulse | 77.54 % (6.928) | 17.33 % (1.548) | 5.14 % (459) |
| Brevo | 76.92 % (6.860) | 18.22 % (1.625) | 4.86 % (433) |
| Clever Elements | 76.59 % (6.666) | 18.85 % (1.641) | 4.56 % (397) |
| SendGrid | 75.95 % (6.659) | 19.33 % (1.695) | 4.72 % (414) |
| MailerLite | 72.99 % (6.381) | 21.07 % (1.842) | 5.94 % (519) |
Email deliverability by category
The delivery of the emails with Brevo in the categories Clothing, Home & Garden, Elektronics, Food & Drink and Pets resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Finance, Job & Career, Dating, Sport & Fitness and Health.
| Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Clothing | 683 | 548 | 115 | 20 | 80.23 % | 16.84 % | 2.93 % |
| Home & Garden | 680 | 541 | 109 | 30 | 79.56 % | 16.03 % | 4.41 % |
| Elektronics | 692 | 550 | 118 | 24 | 79.48 % | 17.05 % | 3.47 % |
| Food & Drink | 649 | 512 | 107 | 30 | 78.89 % | 16.49 % | 4.62 % |
| Pets | 672 | 526 | 115 | 31 | 78.27 % | 17.11 % | 4.61 % |
| Other | 696 | 544 | 118 | 34 | 78.16 % | 16.95 % | 4.89 % |
| Entertainment | 634 | 492 | 114 | 28 | 77.60 % | 17.98 % | 4.42 % |
| Cosmetics & Beauty | 703 | 539 | 132 | 32 | 76.67 % | 18.78 % | 4.55 % |
| Health | 741 | 557 | 143 | 41 | 75.17 % | 19.30 % | 5.53 % |
| Sport & Fitness | 685 | 513 | 131 | 41 | 74.89 % | 19.12 % | 5.99 % |
| Dating | 696 | 519 | 145 | 32 | 74.57 % | 20.83 % | 4.60 % |
| Job & Career | 671 | 498 | 136 | 37 | 74.22 % | 20.27 % | 5.51 % |
| Finance | 716 | 521 | 142 | 53 | 72.77 % | 19.83 % | 7.40 % |
Email deliverability by email service provider
According to the test results, the three best email providers for highest delivery rates with Brevo are ProtonMail, Custom Mail and Tuta. The delivery rates were worst for the email providers Gmail, iCloud Mail and Yandex Mail.
| Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| ProtonMail | 656 | 531 | 106 | 19 | 80.95 % | 16.16 % | 2.90 % |
| Custom Mail | 758 | 602 | 123 | 33 | 79.42 % | 16.23 % | 4.35 % |
| Tuta | 714 | 562 | 119 | 33 | 78.71 % | 16.67 % | 4.62 % |
| GMX Mail | 676 | 531 | 111 | 34 | 78.55 % | 16.42 % | 5.03 % |
| AOL Mail | 647 | 507 | 118 | 22 | 78.36 % | 18.24 % | 3.40 % |
| Zoho Mail | 698 | 545 | 117 | 36 | 78.08 % | 16.76 % | 5.16 % |
| Mail.com | 693 | 541 | 124 | 28 | 78.07 % | 17.89 % | 4.04 % |
| Yahoo Mail | 651 | 508 | 120 | 23 | 78.03 % | 18.43 % | 3.53 % |
| Juno.com | 682 | 529 | 112 | 41 | 77.57 % | 16.42 % | 6.01 % |
| Outlook Mail | 664 | 499 | 130 | 35 | 75.15 % | 19.58 % | 5.27 % |
| Yandex Mail | 676 | 502 | 136 | 38 | 74.26 % | 20.12 % | 5.62 % |
| iCloud Mail | 682 | 491 | 148 | 43 | 71.99 % | 21.70 % | 6.30 % |
| Gmail | 721 | 512 | 161 | 48 | 71.01 % | 22.33 % | 6.66 % |
All email deliverability reports for Brevo
All available email deliverability reports for Brevo.
Brevo badges for website
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References and Resources
Further resources and references for Brevo.